Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

012 get keep grow

434 views

Published on

Published in: Technology
  • Be the first to comment

012 get keep grow

  1. 1. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | what is? Get Keep Grow
  2. 2. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | Todays session •Get Keep Grow •AARRR - startup metrics for pirates. •Viral Loops
  3. 3. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | Get •SEO / SEM •PR •Affiliates •Campaigns / contests •Business development / direct sales •Email •Blogs / content •Social networks •Apps / widgets
  4. 4. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | Keep •Email •Notifications •Widgets •Blogs •RSS Feeds •System events / time based features
  5. 5. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos
  6. 6. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | Startup Metrics for Pirates Acquisition: users come to site from various channels. Activation: users enjoy their visit and sign up / buy Retention: users come back --- Same as Get & Keep Revenue: Remember? Referral: Viral loop
  7. 7. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | Market research Grow
  8. 8. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | Viral loop Viral loop is a fueling action loop that drives users to create more users.
  9. 9. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | The math •1 person gets 1 new user •2 * 2 = 4 •4 & 4 = 16 •16 * 16 = 256 •256 * 256 = 65,536
  10. 10. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | The math 2 Total users = 1,000 Total invites sent = 2,000 Invitation rate = 2,000 / 1,000 = 2 Invitee sign ups = 1,200 Acceptance rate = 1,200 / 2,000 = 0.6 Viral coefficent = 2 * 0.6 = 1.2
  11. 11. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | Inventives More people = more storage Value to user = $10 Cost to Dropbox = $2
  12. 12. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | Inventives
  13. 13. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | Inventives
  14. 14. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | Focus Focus Activation Retention
  15. 15. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | Focus Watch Dave Mcclure - Startup Metrics for Pirates
  16. 16. ‘If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough.’ Chris Dixon. Co-Founder, Hunch Launch48 | Questions Questions?
  17. 17. ‘The lean startup method is not about cost, it is about speed.’ Eric Ries. Blogger Launch48 | Group work How can you make your idea viral? (30 mins)
  18. 18. ‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’ Dennis Crowley. Co-Founder, Foursquare Danke.Grazie.Shukran. Merci.Takk.Xie xie.Toda. Thanks. @launch48 Choose your journey. Fin | End

×