Optimizing Social
Media
A Portsmouth Startup Meetup presentation by
Crystal Paradis | @laughtercrystal
Oh wait, none of these are about me
― David Foster Wallace
“It is named the ‘Web’ for good reason.”
Optimizing
• Being found
• Time management
• Return on investment (ROI)
Being found
• Social > Website
• Social proof
• Personality
• Convenience
Being found
• Connect conversations about
you to contact info
• Know when people are talking
about you
• Let your fans pro...
Common advice ≠ Truth
“Only join social media channels that you have time
to maintain.” — #donotagree
• At least be findabl...
Facebook
• Complete “about” section
• Hours
• Website
• Phone Number
• Address
• Categories and Subcategories!
• Custom UR...
Twitter
• Bio
• Products/Services
• Dates/Hours
• Extra links
• Hashtag if applicable
• Website! (or Fb page)
https://busi...
LinkedIn
www.linkedin.com/company/
• Add as a Company Page
• (requires domain-name
email address)
• Optimize images
• Add ...
Google Places
https://support.google.com/business/
• Photo
• Address(es)
• Hours
• Services
• SEO!!!
Time Management
Image credit: http://hyperboleandahalf.blogspot.com/
Email Notifications!
Settings
Settings
Settings change frequently, your screen may vary.
Time Management
Posting frequency:
• Facebook
• Check daily
• Post 2x week
• Twitter
• Check daily
• Post 2x day
• LinkedI...
What if no one likes me?
They probably just haven’t found
you yet!
Tips to boost Likes:
• Invite all your friends
• Have s...
Getting seen in the News
Feed
• Don’t wait to be seen—email links of
new posts to stakeholders, ask to
like/comment/share
...
#Twitter
• Tweetdeck!
• Lists!!!
• Follow your industry leaders
• Read, read, read
http://www.laughtercrystal.com/2013/12/...
Building a Following
• Think about your audience
• Provide value
• Curate what YOU find
valuable
• Invest time — you get wh...
Time Management
• You get what you put into it!
• Minimum — 1-2 hours a day
• Set specific, measurable goals
• Get professi...
Time Management
• Content Calendar!
• Map out content each week
• Plan, but be flexible
• Consistent voice—one editor if mu...
Content Calendar
• Simple spreadsheet or
calendar (online or paper)
• Type of content to post
each day on each channel
• W...
Professional Audit
Return on Investment
• Social—one of the few ways of
advertising that you can truly
measure
• Reporting!
• Sprout Social
•...
Should I buy #socialLOVE?
• What are your goals?
• Pricing is very specific—
is X amount of qualified
views worth X amount o...
Is it working?
• Conversions!
• Customers
• Traffic
• Visibility!
• Power of suggestion/exposure
• Personality to attract t...
Pinterest: Hubspot
Twitter: @suddenlyjamie
Facebook: STREET
Blogs: KISSmetrics, Copyblogger
LinkedIn: Mashable
Google+: Se...
Also find me on all the
things!
laughtercrystal.com
vtldesign.com
@laughtercrystal
@Vital_Design
#PortsmouthLOVE
@nhwriters...
Questions?
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Optimizing Social Media

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Get more out of your startup's social media presence.

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Optimizing Social Media

  1. 1. Optimizing Social Media A Portsmouth Startup Meetup presentation by Crystal Paradis | @laughtercrystal
  2. 2. Oh wait, none of these are about me
  3. 3. ― David Foster Wallace “It is named the ‘Web’ for good reason.”
  4. 4. Optimizing • Being found • Time management • Return on investment (ROI)
  5. 5. Being found • Social > Website • Social proof • Personality • Convenience
  6. 6. Being found • Connect conversations about you to contact info • Know when people are talking about you • Let your fans promote you!
  7. 7. Common advice ≠ Truth “Only join social media channels that you have time to maintain.” — #donotagree • At least be findable on Facebook & Twitter, at minimum • Set up email notifications so you don’t unknowingly ignore people, but let them find your contact info!
  8. 8. Facebook • Complete “about” section • Hours • Website • Phone Number • Address • Categories and Subcategories! • Custom URL (possible baseline 25 likes) • Photos (people! tags!) https://www.facebook.com/business
  9. 9. Twitter • Bio • Products/Services • Dates/Hours • Extra links • Hashtag if applicable • Website! (or Fb page) https://business.twitter.com/
  10. 10. LinkedIn www.linkedin.com/company/ • Add as a Company Page • (requires domain-name email address) • Optimize images • Add all specialties • Have all employees LINK! • Traffic through LinkedIn is high quality
  11. 11. Google Places https://support.google.com/business/ • Photo • Address(es) • Hours • Services • SEO!!!
  12. 12. Time Management Image credit: http://hyperboleandahalf.blogspot.com/
  13. 13. Email Notifications! Settings Settings Settings change frequently, your screen may vary.
  14. 14. Time Management Posting frequency: • Facebook • Check daily • Post 2x week • Twitter • Check daily • Post 2x day • LinkedIn • Check daily • Post 2x week • Google + • Share blog content • Pinterest • Share blog content
  15. 15. What if no one likes me? They probably just haven’t found you yet! Tips to boost Likes: • Invite all your friends • Have stakeholders invite all their friends • Give things away! • Engage, engage, engage
  16. 16. Getting seen in the News Feed • Don’t wait to be seen—email links of new posts to stakeholders, ask to like/comment/share • USE PHOTOS! They get more eyeballs & shares lead back to your page. • Tag ALL THE PEOPLE! (exponentially increase views) • Cheat! Break it up with adorable animals or pretty photos of surroundings • Think about what will stand out in the feed (this changes often)
  17. 17. #Twitter • Tweetdeck! • Lists!!! • Follow your industry leaders • Read, read, read http://www.laughtercrystal.com/2013/12/05/twitter-101-getting-started-with-twitter-lists/
  18. 18. Building a Following • Think about your audience • Provide value • Curate what YOU find valuable • Invest time — you get what you give! • Be awesome
  19. 19. Time Management • You get what you put into it! • Minimum — 1-2 hours a day • Set specific, measurable goals • Get professional help • If you outsource, outsource local • Supplement with in-house
  20. 20. Time Management • Content Calendar! • Map out content each week • Plan, but be flexible • Consistent voice—one editor if multiple contributors
  21. 21. Content Calendar • Simple spreadsheet or calendar (online or paper) • Type of content to post each day on each channel • Where possible, fill with actual content that you can easily cut and paste • Experiment with series, trends, etc. • Adjust based on performance (measure, analyze, adjust, repeat)
  22. 22. Professional Audit
  23. 23. Return on Investment • Social—one of the few ways of advertising that you can truly measure • Reporting! • Sprout Social • Hootsuite • Native analytics
  24. 24. Should I buy #socialLOVE? • What are your goals? • Pricing is very specific— is X amount of qualified views worth X amount of dollars? • Big campaigns, events, promotions might be worth it • Will definitely get more eyeballs, up to you if it’s worth it.
  25. 25. Is it working? • Conversions! • Customers • Traffic • Visibility! • Power of suggestion/exposure • Personality to attract the right clients • “Superfans” will talk you up • Reporting, analytics, etc. • Social media exclusive deals • Ask! Mention your social media content IRL
  26. 26. Pinterest: Hubspot Twitter: @suddenlyjamie Facebook: STREET Blogs: KISSmetrics, Copyblogger LinkedIn: Mashable Google+: SeapointDigital FMI
  27. 27. Also find me on all the things! laughtercrystal.com vtldesign.com @laughtercrystal @Vital_Design #PortsmouthLOVE @nhwritersproj #portsbkfstclub @socialseacoast #TEDx03801
  28. 28. Questions?

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