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Laura y veronica two minutes of fame 3º trim


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Laura y veronica two minutes of fame 3º trim

  1. 1. SWOT ANALYSIS Laura Campos Verónica Campos
  2. 2.  It is a methodology to study the situation of a company or a project, analyzing their internal characteristics (strengths and weaknesses) and external situation (Threats and Opportunities) in a square matrix.
  3. 3. During the strategic planning stage and from the SWOT analysis should be able to answer each of the following questions:  How can we exploit each strength?  How do you take every opportunity?  How can we stop each weakness?  How can you defend against every threat?
  4. 4. The analysis consists of four steps: External analysis Internal Analysis Preparation of the SWOT matrix Determining the strategy to use
  5. 5. ORIGINThe origin of the word strategy goes back to the art of war,especially the book bearing that title written by General SunTzu, which states: "Not only is it necessary to evaluate theconditions of the command itself but also the enemycommand“.