INSTITUTIONS the companies and organisations that provide media content Effects of digital technology PRODUCTION DISTRIBUTION/ MARKETING EXHIBITION Major vs. Independents Effects of CONVERGENCE 360 degrees synergies of cross-promotion How the ownership of the production, distribution and exhibition companies affects the type of films that are made Understand how all aspects of the media (websites, newspapers, television etc) are used to market a film and show you understand how companies work together to produce and distribute (and market) films Show you know how international and global institutions target a national and local British audience
AUDIENCES CONSUMER: the person who buys a product advertised, at whom the advertising is aimed PROSUMER PASSIVE ACTIVE PUSH PULL are producers and distributors of content some of the time and consumers of media produced by powerful corporations the rest of the time. Effects of digital technology Online media Marketing targeting audience Audience fragmentation Exhibition Effects of CONVERGENCE How do they engage with media? MEDIA 2.0 David Gauntlett 360 degrees products made and distributed to audiences a complex system where producers and audiences are mixed up Include reference to how your own experience of the media shows how an audience may behave.
DISTRIBUTION Distribution is about releasing and sustaining films in the market place In the independent film sector, producers tend not to have long-term economic links with distributors, International distribution ensures that films find their way to the 90+ market 'territories' around the world. The major US studios generally have their own distribution offices in all the major territories Once the licence has been agreed, it is then the distributor's job to launch the film Some months following the theatrical release, a film will be packaged and released on DVD and VHS video, then on various forms of pay television and eventually, two years after opening in cinemas, on free-to-air television MARKETING MARKETING MARKETING Effects of digital technology Effects of CONVERGENCE Film distribution describes everything that happens in between production (making the film) and exhibition (people watching the film in cinemas or on DVD/UMD, on television, via the internet or on a plane, or anywhere else). 'above the line' advertising 'below the line' publicity Major vs. Independents Understand how new technologies can combine to produce, market, distribute and exhibit a film successfully
DIGITAL TECHNOLOGY D igital S creen N etwork & cross media convergence 360 degrees D-Cinema ££$$££$$ Show you are aware of how new technology has been used to improve the making, distributing, marketing and exhibition on film The significance of the proliferation of hardware and content for institutions and audiences