Teaching the Music <br />Video Brief<br />Nikki Blackborow <br />The Latymer School<br />
Web/video Resources<br />Our blog: http://latymermediamusicvideobrief.blogspot.com/<br />All links and illustrative images...
Outline of A2 course<br />June (of Year 12) – Dec: Music Video Brief G324<br />   (AS Brief: Film Opening sequence)<br />J...
Organisation of unit G324<br />June – July: Introduce Music Video – form and style. Teach construction and performance. Us...
Teaching Music Video<br /><ul><li>Summer Term of Y12 ideal time to start this unit
1st few lessons - lots of exposure to range of music videos
Aim - to build up confidence with terminology and increase understanding of the how and why of construction
Introduce a simple analysis framework
Students should understand that music video is a distinctive form
Useful to compare/ contrast to other forms – film, TV advertising, trailers etc</li></li></ul><li>      Theory/ theorists<...
Other Resources<br />Essential Books:<br /><ul><li>Pete Fraser’s ‘Teaching Music Video’ (available from the BFI + Amazon)
‘30 frames per second: ‘The Visionary Art of the Music </li></ul> Video’ (Amazon)<br />Inspirational DVDs: <br />Director ...
Latymer Music Video recent successes<br />2008 2 BBC Blast winners in Music Video category<br />2009 ‘I kissed a Boy’<br /...
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G324 music video brief where to start

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G324 music video brief where to start

  1. 1. Teaching the Music <br />Video Brief<br />Nikki Blackborow <br />The Latymer School<br />
  2. 2. Web/video Resources<br />Our blog: http://latymermediamusicvideobrief.blogspot.com/<br />All links and illustrative images, videos and playlists, production<br />work examples, student blogs, production templates, examples<br />of treatments, storyboards etc can be found here on the blog<br />Latymermedia<br />Longroadmedia<br />Hurtwoodhousemedia<br />Coombemedia<br />
  3. 3. Outline of A2 course<br />June (of Year 12) – Dec: Music Video Brief G324<br /> (AS Brief: Film Opening sequence)<br />Jan: exam leave<br />Feb – May: G325 Critical Perspectives<br /> (Contemporary Media Regulation: Film <br /> and The Press)<br />June: exam leave<br />
  4. 4. Organisation of unit G324<br />June – July: Introduce Music Video – form and style. Teach construction and performance. Use workshop video as a ‘prelim’ task. Focus on practical/creative skills. Students start their blogs.<br />Sept – mid Oct: Teach music video theory, ancillary tasks and wider issues. Set individual research and planning tasks for homework, one task per week <br />Mid Oct - Nov: Group research, planning & production work. <br />Dec: Audience screenings, evaluations and self/peer assessment. Agree levels and marks.<br />Jan: Teacher comments, produce compilation. Submission of coursework<br />
  5. 5. Teaching Music Video<br /><ul><li>Summer Term of Y12 ideal time to start this unit
  6. 6. 1st few lessons - lots of exposure to range of music videos
  7. 7. Aim - to build up confidence with terminology and increase understanding of the how and why of construction
  8. 8. Introduce a simple analysis framework
  9. 9. Students should understand that music video is a distinctive form
  10. 10. Useful to compare/ contrast to other forms – film, TV advertising, trailers etc</li></li></ul><li> Theory/ theorists<br /><ul><li>Andrew Goodwin ‘Dancing in the Distraction Factory’</li></ul>1992<br /><ul><li>Carol Vernallis ‘Experiencing Music Video: Aesthetics</li></ul>and cultural context’ 2004<br />-Both available on Amazon <br />-Ensure the theory is accessible for students – cut it<br />down to one page of theory for each theorist <br />– can they use/apply it? If not, it’s not worth doing. <br />
  11. 11. Other Resources<br />Essential Books:<br /><ul><li>Pete Fraser’s ‘Teaching Music Video’ (available from the BFI + Amazon)
  12. 12. ‘30 frames per second: ‘The Visionary Art of the Music </li></ul> Video’ (Amazon)<br />Inspirational DVDs: <br />Director ‘best ofs’ egThe Work of Director Michel Gondry<br />(Amazon)<br />
  13. 13. Latymer Music Video recent successes<br />2008 2 BBC Blast winners in Music Video category<br />2009 ‘I kissed a Boy’<br />2010 ‘Voodoo Child’<br />2011 ‘The Fix’<br />
  14. 14. BBC Blast National Competition Winners <br />
  15. 15. ‘I Kissed a Boy’ by Boy, Interrupted 2009<br />Currently our most ‘successful’ music video to date<br />371,028 views on youtube<br />Screened on MTV’s Gay TV slot <br /> on Georgian Television <br />Translated into Spanish<br />Screened at gay night club in NYC<br />Screened at Gay Pride NZ<br />Latymermedia offered professional partner youtube status as a result<br />
  16. 16. Voodoo Child 2010<br />
  17. 17. Teaching + learning <br />The new syllabus encouraged a re-think on skills development,<br />approaches to creativity and professional practices: <br />1 day practical workshop each year<br />Focus on performance, camera and editing<br />Lip sync practice for all<br />Understanding of structure and form<br />Quality learning experience – stretch & challenge<br />Plus:<br />Analysis of music videos, album covers, websites<br />A focus on visual/creative planning from outset<br />Awareness of evaluation tasks from outset<br />Pitching process highly significant<br />
  18. 18. Assessment<br /><ul><li>Positive marking system
  19. 19. Break down the criteria according to your project and students
  20. 20. Is the evidence there?
  21. 21. Interactive mark sheet
  22. 22. Compilation DVD
  23. 23. Candidates in sample create a ‘Dear Moderator’ final post
  24. 24. Do anything you can to ensure the moderator’s job is made easier</li>

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