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Stockwell_B_Peri-Urban food futures


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Beyond the Edge: Australia's First National Peri-urban Conference
La Trobe University
Oct 2013

Published in: Technology, Business
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Stockwell_B_Peri-Urban food futures

  1. 1. How can fragmented peri-urban agricultural systems which currently adversely influence the health of catchments and receiving waters be reconfigured to achieve integrated social, economic and environmental outcomes in coastal catchments?
  2. 2. In 2006, 54% of midscale producers, natural resource managers and scientists participating in a best management practice forum thought there was less than 15% likelihood that adopting a ‘business as usual’ approach would achieve sustainable co-existence between agricultural, the community and downstream fisheries in the region
  3. 3. However, 83% of those participants considered that there was a greater than 60% chance of achieving a sustainable future for farmers and fisherman in a scenario involving an integrated area-wide sustainable agriculture extension program was delivered in conjunction with incentives for the adoption of the best management practices that all those present had agreed to at the forum.
  4. 4. Seventy-three percent of the mid-scale farming enterprises interviewed in 2010 stated that they feared farming, as it stood in the region, did not have a viable future. “ It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change. ” Charles Darwin
  5. 5. Systems Reconfig
  6. 6. Key Message To reconfigure peri-urban landscapes, collaborative initiatives between industry, local councils and regional government must deliberately rearrange the social, economic and ecological connectivity of the agricultural system to adapt to new circumstances, perform new tasks, and recover from damage.
  7. 7. New Rural Development • A new rural development paradigm has emerged globally over the last decade, • Connecting practices of landscape management, agritourism, organic and sustainable farming, and value chain analysis and management. • Questions remain as to the extent to which peri-urban agri-food systems will be self-reconfiguring and to what extent government intervention is required to effectively facilitate the transition.
  8. 8. • Lifestyle driven population change; • increasing consumer demand for local, healthy and sustainable food • Lerner and Eaken (2011) suggest there is increasing evidence that the growing middle-class demand for healthy, more sustainable foods can potentially reverse the trend of dwindling agricultural production in peri-urban areas of the developed world.
  9. 9. Sunshine Coast Food Futures • A series of projects spanned the agri-food value-chain • Featured a high level of collaboration with industry, local government, university and other researchers. • Led by the Queensland Government as part of a pilot ‘networked government’ service delivery model • Involved research, planning, extension and business development activities as part of ongoing sustainable agriculture extension networks and regional economic development programs.
  10. 10. Participatory Action Research • Participatory rapid rural appraisal • Scenario analysis involving 102 primary producers and peri-urban residents; • Semi-structured interviews with 34 traditional mid-scale farmers; • Face to face questionnaire surveys delivered to 180 micro to small primary producers and food artisans, and food manufacturers • Internet Surveys of 100 Restaurateurs & Chefs, and 853 Local Food Consumers
  11. 11. A collaborative service delivery model that involved: • the state government allocating business development officers and agricultural extension officers to support farmers and food artisans; • contracting specialist presenters to lead targeted training workshops, followed by one-on-one mentoring; • local government program support to create and market a collective regional brand (Seasons of the Sun). • Research projects were embedded within service delivery projects and distributed between academics, local food social enterprises and local food champions with results rapidly communicated to stakeholders.
  12. 12. Fragmentation is Advanced Lots >0.2 and < =20ha Lots >100 ha
  13. 13. Gross Output by Primary and Resource Industries SEQ 2001-2026 ($Millions) Horticulture 1000 900 800 $Million 700 Horticulture 600 Intensive animal Cropping 500 Grazing 400 Other agriculture Forestry, fishing, mining 300 200 Intensive Animal 100 0 2001 2006 2011 2016 2021 2026
  14. 14. 48 Different Types of Produce
  15. 15. 20 Classes of Artisanal Food Products
  16. 16. Estimated Value of Agricultural Holdings • $200K - $349K 9% $350K - $999K 6% >$1000K 2% <$22.5K 31% $100K - $199K 13% $50K - $99K 16% Median Income $22.5K - $49K 23% Source ABS (2008) Sunshine Coast & Cooloola
  17. 17. Changing Face of Supply Chains 60 Percentage of Sales 50 40 30 20 10 0 Central Wholesale Markets Direct to National Retailer Local Retailer or Wholesaler Direct to Public, Farmgate or Market Restuarants Direct Destination of Product Mid-Scale Farm Survey Micro-Small Farm Surveys Food Processor Export
  18. 18. Photo mosaic : Iris Bohnet CSIRO
  19. 19. Photo mosaic : Iris Bohnet CSIRO
  20. 20. Photo mosaic : Iris Bohnet CSIRO
  21. 21. Photo mosaic : Iris Bohnet CSIRO
  22. 22. Photo mosaic : Iris Bohnet CSIRO
  23. 23. Most Preferred Future 45 No of Respondents 40 35 30 25 20 15 10 5 0 Increased Production from Monoculture and Cane Mid-scale Diversified Subtropical Agriculture, Cooperative Agriculture Small ScaleEnviroFriendly and Organic Systems Controlled Residential Rural Lifestyle Development of Blocks with Caneland Patches of Agriculture Scenario Intensive Eco tech
  24. 24. EXPECTED FUTURE Do Nothing More 50% 45% Percentage of Respondents 40% 35% 30% 25% 20% 15% 10% 5% 0% 1. Increased production 2. Mid scale diversified 3. Small scale enviro4. Controlled Rural from monoculture & sub tropical agriculture, friendly & organic Lifestyle bocks with grazing cooperative farming systems patches of Agriculture Scenario 5. Residential development of caneland and similar farmland 6. Intensive Eco-tech Production in managed landscapes
  25. 25. OPPORTUNITY Transitioning to a Sustainable Value Chain
  26. 26. Supply chains push products from upstream Value chains’ products are pulled by consumers
  27. 27. Manufacturers & Food Service
  28. 28. • Almost 60% of mid-scale farmers agreed they would explore their options for entering a local food supply chain if there was more support available to learn how to adapt their enterprise to profit from this transition.
  29. 29. Micro-Small Primary Producers Overwhelming interest (76%) in exploring opportunities in the local food value chain 70% were able to supply a local distribution system 64% would increase production to supply a local distribution system
  30. 30. CONSTRAINTS • • • • • • Inadequate Distribution Systems Market Failure – duopolisation, incomplete market knowledge Inadequate Branding and Marketing Insufficient Production Knowledge, Training and Support Inadequate price signals in the market for local sustainable food A perception that changes in government priorities had led to a significant reduction in government agricultural extension Photo: C. Nickerson USDA 2009
  31. 31. Influence that an efficient local distribution system would have on local supply 25 20 Great influence No influence 15 10 5 0 A great influence Somewhat of an influence Of very little influence No influence
  32. 32. Support development of a web-based information portal and distribution system for local food?
  33. 33. Barriers to Consumption Both residents and tourists suggest the five most significant barriers to consumption of local food were : • its lack of promotion; • lack of information on where to find it; • it is not clearly branded as local; • it is not readily available; and • it is not well labelled.
  34. 34. Integrated Area-Wide Extension In 5 years after 2006 forum 80% of producers in the pilot area had substantially adopted the BMP recommended
  35. 35. Peri-Urban Service Delivery • The networked government delivery model received strong support from industry, • One food enterprise owner suggested “I have been involved in a long list of government private sector collaborations – this one is by far the most productive, useful and meaningful.”
  36. 36. Conclusion Without further investment in place-based collaborative research, planning, capacity building and economic development the local food movement in these peri-urban areas is likely to continue to occupy only a narrow ‘alternative’ cultural and economic space.