FACEBOOK
 The role of the platform



   Digital Marketing



        Group A
     Andrea Arenas
Estevam Sa da Bandeira
  ...
Facebook …. has 200 million active users.




                                                 Social network service.

  ...
Facebook is.... Shining like a star



                    Competitors                                Financing




      ...
How is Facebook currently monetizing their business model?




Facebook: The platform          Group A                  Ma...
2007                 Regular Ads
                                                                                         ...
Group Event Success-story
                         It is hard to attract some advertisers,
                         howeve...
Imagine you are preparing a presentation to potential investors,
                                ?
   Which other monetiza...
Data commonly available                        Uncommon data

                                                            ...
Facebook
                              Polls



 Monetization
opportunities to
   highlight
                              ...
Electra, I'm getting married!!!!!.
Electra has changed her status and now she is in a Relationship



Related Marketing


...
How would you keep the balance between both your
        growth strategy and monetization strategy?


Facebook: The platfo...
Broaden product line
                            Use Global Power and Local
                                              ...
Facebook: The platform   Group A   May 2009
THANK YOU!


Facebook: The platform           Group A   May 2009
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FACEBOOK PLATFORM

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FACEBOOK PLATFORM

  1. 1. FACEBOOK The role of the platform Digital Marketing Group A Andrea Arenas Estevam Sa da Bandeira Hugo Latorre Leticia Salama Matthias Holland-Cunz Natalie Jadalla Paola Martinez Tomas Junquera
  2. 2. Facebook …. has 200 million active users. Social network service. Male February 4th 2004, Cambridge Massachusetts facebook@leadingcompanyontheindustry.com Not available HQ in Palo Alto California, & Intl at Dublin, Ireland Global Soon, developing other communication programs • I speak 51 languages Harvard Business School • 100 million users log on to Facebook at least once each day Revenues 300 million USD •I do not guarantee that the User 700 employees worldwide Content you post on the Site will Private company not be viewed by unauthorized persons Youngest Billionaire: Mark Zuckerberg, founder is the world's youngest billionaire Facebook: The platform Group A May 2009
  3. 3. Facebook is.... Shining like a star Competitors Financing Li Ka-Shing Microsoft $60 K USD $240 K USD BUY Facebook: The platform Group A May 2009
  4. 4. How is Facebook currently monetizing their business model? Facebook: The platform Group A May 2009
  5. 5. 2007 Regular Ads Users are accustomed to Advertising Revenues Impressions and Clicks these Ads, Banners resulting on a Links limited revenue 150 M usd platform How are you currently monetizing your 2008 Revenue believed to be around 300 million business model? (100% increase from 2007) 2008 2007 -Groups - Gifts - Sponsors Traditional Ads Interactive Marketing Facebook: The platform Group A May 2009
  6. 6. Group Event Success-story It is hard to attract some advertisers, however there are many success stories around. PR agents find the platform as a great tool to reach target people, one of them is Kai Wang. - Real Story- Facebook: The platform Group A May 2009
  7. 7. Imagine you are preparing a presentation to potential investors, ? Which other monetization opportunities would you highlight? Facebook: The platform Group A May 2009
  8. 8. Data commonly available Uncommon data Interactive Feedback: - Age Micro - Location - Work history Segmentation - Gender - Relationship status - Political learnings Monetization opportunities to . highlight Users as brand ambassadors Send a Gucci bag to I can recommend you Take the Honda Civic your friends some Tours in Paris Challenge Facebook expects to have more revenues in applications than in ads. Facebook: The platform Group A May 2009
  9. 9. Facebook Polls Monetization opportunities to highlight Facebook announces incentive fund for application developers Facebook Funding Competition Money Facebook: The platform Group A May 2009
  10. 10. Electra, I'm getting married!!!!!. Electra has changed her status and now she is in a Relationship Related Marketing Facebook: The platform Group A May 2009
  11. 11. How would you keep the balance between both your growth strategy and monetization strategy? Facebook: The platform Group A May 2009
  12. 12. Broaden product line Use Global Power and Local (Acquisitions) while being Know-how faster to the Market Balance between growth and monetization strategy Long-Tail Strategy on Outside Developers Advertisers Facebook: The platform Group A May 2009
  13. 13. Facebook: The platform Group A May 2009
  14. 14. THANK YOU! Facebook: The platform Group A May 2009

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