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This 54 slide document presents data into ExpoPlaza Latina's digital media marketing (online + social). The report uses analysis tools like Google Analytics, MailChimp, Tweet Stats, Topsy, Klout, SlideShare, Vimeo, Facebook Insights, Likealyzer, LinkedIn Ads, Google Ads, and EventBrite. Finally, it offers a SWOT analysis and a list of lessons learned and recommendations for next year's event.
Report by Andrew Charles Jackson