1
Brookale Pilot Program – Arizona Communities
Make Life Easier – For Everyone
Seniors & Their Families Marketing Managers
2
Make Life Easier for
Seniors & Their Families
3
Online Video Trends
• 100 Million Americans watch online video
daily
• Consumers are 84% more likely to make a
purchase af...
360 Virtual Tours
Didn’t Work
Where it all began
5
Why? Faster and easier to BUY and move in
Results
6
3/5 Communities
During a Recession!
Promo Video vs. Floating Motion Video
7
Full walk through 7-
15 min
2-3 minutes
Promo Video
Made Mistakes
8
Problem
Assisted Living
How Do you Visit So Many Locations?
10
11
12
Late Living Video Directory
13
$0/mo $0/Setup
Only 25% Referral Fee
Email Alert
14
Dashboard
Make Life Easier for
Marketing Managers
Contact leads who are ready to do business now.
15
Marketing managers sometimes feel
like this…
16
Why?
17
Results in Low Lead Conversion
What if?
18
Expectation
Reality
Reach out to people ALREADY interested?
National Marketing Campaign
19
“To drive traffic to the website or the call center, and
promoting Brookdale as senior livi...
Hole = Lost Prospects
20
High Bounce Rate
Hole = Referral Fees
21
Solution
22
86% Conversion Rate
Video On Your Website
23
Capture Emails & Convert More Leads
Magnetic Marketing
+
Your Video Analytics
Insurance Policy
24
25
Pilot Program
26
Filmed for Free
No Email Capture
$0.00 per Month
Filmed for Free
Purchased Analytics Upgrade
with Email C...
Success Story
27
Fellowship Square Mesa
Moving in & Never Visited in Person
Arkansas
Results
• 12% Boost in Resident Move In’s over 4 months
– Saw results within 15 days
• June Results: +3 Month
– In 25 year...
Ultimate Video Marketing Package
29
Capture Leads from Your Website’s Video Receive High Converting Leads from the Video D...
30
Thank You
31
Christopher Wilson
chris@lateliving.com
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Late living Webinar Brookdale Pilot Program

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  • Hi! My name is Ammon Curtis and this is my partner Chris Wilson. We wanted to find out, have you ever searched for elderly care for a loved one or do you think you’ll ever do this search in your lifetime? Well, we’ve built Late Living, the world’s first directory of senior living video tour ever created, and we’ve built it for you.
  • CHRISIt all started back in 2011 I went into my garage and hand built my first camera stabilizer, my wife thought I was crazy! A few months later, I had filmed all of the model home tours for Fulton homes here in the valley. They choose me because I had created a type of tour they had never seen before and they were certain it would help make the new home buying experience easier for their clients.
  • CHRISFast forward about 9 months and I’m sitting with my grandmother trying to look online for an assisted living facility for her. Let me show you what I found when I was searching online.
  • AmmonWe’ve designed Late Living.com with our target audience in mind with a simple, clutter free interface. They are able to see decision making information immediately on the search results page and then take a tour on the facility’s profile page. When they’ve found one they like, they can save it to their favorites and then make notes about why they liked it. The best part is that they can share their favorites with family members and allow them to make comments, making the entire task a more collaborative decision making process. For people who need to make quick decisions, we’ve also included the number of beds available at this location and how long ago that information was updated. Users only enter in their contact information when they are ready to take the next step, and get in touch directly with the facility without fear of their info being sold to a third party agency. Using our website tools, families can turn a 3-4 week search into a 3-4 hour decision.
  • ChrisThis is NOT Arizona Only Idea. We’re going to disrupt the 8 key states we’ve identified and totally dominate the entire US as we become the Zillow of Senior Living.
  • ChrisWe maintain exclusive rights to the videos we create but allow our clients to use the tours on their own website combined with a robust video analytics package. We have designed this package with a $799 setup fee, $179 monthly subscription and a term of 24 months to lock in our relationship and help deter competitors. We anticipate 60% of the locations we film will sign up for this service.
  • ChrisSenior living is NOT a glamorous market, but chances are it will affect every one in this room and we are on the fore front of making your life easer when time comes for you and your family.
  • Late living Webinar Brookdale Pilot Program

    1. 1. 1 Brookale Pilot Program – Arizona Communities
    2. 2. Make Life Easier – For Everyone Seniors & Their Families Marketing Managers 2
    3. 3. Make Life Easier for Seniors & Their Families 3
    4. 4. Online Video Trends • 100 Million Americans watch online video daily • Consumers are 84% more likely to make a purchase after watching a video • 48 of the 50 top retailers use online video to sell products • Consumers will watch an online video 89-99% of the time if available 4
    5. 5. 360 Virtual Tours Didn’t Work Where it all began 5 Why? Faster and easier to BUY and move in
    6. 6. Results 6 3/5 Communities During a Recession!
    7. 7. Promo Video vs. Floating Motion Video 7 Full walk through 7- 15 min 2-3 minutes Promo Video
    8. 8. Made Mistakes 8
    9. 9. Problem Assisted Living
    10. 10. How Do you Visit So Many Locations? 10
    11. 11. 11
    12. 12. 12
    13. 13. Late Living Video Directory 13 $0/mo $0/Setup Only 25% Referral Fee
    14. 14. Email Alert 14 Dashboard
    15. 15. Make Life Easier for Marketing Managers Contact leads who are ready to do business now. 15
    16. 16. Marketing managers sometimes feel like this… 16
    17. 17. Why? 17 Results in Low Lead Conversion
    18. 18. What if? 18 Expectation Reality Reach out to people ALREADY interested?
    19. 19. National Marketing Campaign 19 “To drive traffic to the website or the call center, and promoting Brookdale as senior living solutions.” – Will Clark
    20. 20. Hole = Lost Prospects 20 High Bounce Rate
    21. 21. Hole = Referral Fees 21
    22. 22. Solution 22 86% Conversion Rate
    23. 23. Video On Your Website 23 Capture Emails & Convert More Leads Magnetic Marketing + Your Video Analytics
    24. 24. Insurance Policy 24
    25. 25. 25
    26. 26. Pilot Program 26 Filmed for Free No Email Capture $0.00 per Month Filmed for Free Purchased Analytics Upgrade with Email Capture $179 per month 10 Communities 7 Communities
    27. 27. Success Story 27 Fellowship Square Mesa Moving in & Never Visited in Person Arkansas
    28. 28. Results • 12% Boost in Resident Move In’s over 4 months – Saw results within 15 days • June Results: +3 Month – In 25 years, never happened before • 86% Move In Conversion – Marketing team reaching out to interested leads 28
    29. 29. Ultimate Video Marketing Package 29 Capture Leads from Your Website’s Video Receive High Converting Leads from the Video Directory
    30. 30. 30
    31. 31. Thank You 31 Christopher Wilson chris@lateliving.com

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