Hi! My name is Ammon Curtis and this is my partner Chris Wilson. We wanted to find out, have you ever searched for elderly care for a loved one or do you think you’ll ever do this search in your lifetime? Well, we’ve built Late Living, the world’s first directory of senior living video tour ever created, and we’ve built it for you.
CHRISIt all started back in 2011 I went into my garage and hand built my first camera stabilizer, my wife thought I was crazy! A few months later, I had filmed all of the model home tours for Fulton homes here in the valley. They choose me because I had created a type of tour they had never seen before and they were certain it would help make the new home buying experience easier for their clients.
CHRISFast forward about 9 months and I’m sitting with my grandmother trying to look online for an assisted living facility for her. Let me show you what I found when I was searching online.
AmmonWe’ve designed Late Living.com with our target audience in mind with a simple, clutter free interface. They are able to see decision making information immediately on the search results page and then take a tour on the facility’s profile page. When they’ve found one they like, they can save it to their favorites and then make notes about why they liked it. The best part is that they can share their favorites with family members and allow them to make comments, making the entire task a more collaborative decision making process. For people who need to make quick decisions, we’ve also included the number of beds available at this location and how long ago that information was updated. Users only enter in their contact information when they are ready to take the next step, and get in touch directly with the facility without fear of their info being sold to a third party agency. Using our website tools, families can turn a 3-4 week search into a 3-4 hour decision.
ChrisThis is NOT Arizona Only Idea. We’re going to disrupt the 8 key states we’ve identified and totally dominate the entire US as we become the Zillow of Senior Living.
ChrisWe maintain exclusive rights to the videos we create but allow our clients to use the tours on their own website combined with a robust video analytics package. We have designed this package with a $799 setup fee, $179 monthly subscription and a term of 24 months to lock in our relationship and help deter competitors. We anticipate 60% of the locations we film will sign up for this service.
ChrisSenior living is NOT a glamorous market, but chances are it will affect every one in this room and we are on the fore front of making your life easer when time comes for you and your family.
Late living Webinar Brookdale Pilot Program
Brookale Pilot Program – Arizona Communities
Make Life Easier – For Everyone
Seniors & Their Families Marketing Managers
Make Life Easier for
Seniors & Their Families
Online Video Trends
• 100 Million Americans watch online video
• Consumers are 84% more likely to make a
purchase after watching a video
• 48 of the 50 top retailers use online video to
• Consumers will watch an online video 89-99%
of the time if available
360 Virtual Tours
Where it all began
Why? Faster and easier to BUY and move in
Filmed for Free
No Email Capture
$0.00 per Month
Filmed for Free
Purchased Analytics Upgrade
with Email Capture
$179 per month
10 Communities 7 Communities
Fellowship Square Mesa
Moving in & Never Visited in Person
• 12% Boost in Resident Move In’s over 4 months
– Saw results within 15 days
• June Results: +3 Month
– In 25 years, never happened before
• 86% Move In Conversion
– Marketing team reaching out to interested leads
Ultimate Video Marketing Package
Capture Leads from Your Website’s Video Receive High Converting Leads from the Video Directory