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Réseaux sociaux et business par ETO

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Réseaux sociaux et business par ETO

  1. 1. Quels usages des Réseaux Sociaux pour Vendre ?LE 08.02.11 PAGE 1
  2. 2. La chaine de valeur business aujourd’hui Conquête Vente Relation client Fidélisation2
  3. 3. 1 ConquêteLE 08.02.11 PAGE 3
  4. 4. Einstein Bros4
  5. 5. IKEA
  6. 6. Flunch6
  7. 7. 2 VenteLE 08.02.11 PAGE 7
  8. 8. 1-800 Flower
  9. 9. 3 Relation clientLE 08.02.11 PAGE 9
  10. 10. 2.100 agents Best Buy !! Best Buy10
  11. 11. 4 FidélisationLE 08.02.11 PAGE 11
  12. 12. CDiscount12
  13. 13. UnileverLE 08.02.11 PAGE 13
  14. 14. Victoria Secret14
  15. 15. La chaine de valeur business demain Test/information Adhésion Conso Cooptation Communauté Ambassadeurs15
  16. 16. Armani Exchange / Myspace16
  17. 17. Armani Exchange / Myspace17
  18. 18. Armani Exchange / Myspace18
  19. 19. Tasti D Lite19
  20. 20. La Croix Rouge
  21. 21. Facebook CreditLE 08.02.11 PAGE 21
  22. 22. Pour conclure !LE 08.02.11 PAGE 22
  23. 23. Ne soyez pas INTRUSIF !!! • 76,7% des internautes utilisant les réseaux sociaux craignent pour leurs données personnelles. • 77.6% rejettent la publicité ciblée sur leur page personnelle. Baromètre de l’Intrusion ETO/Market Audit, Mai 2010LE 08.02.11 PAGE 23

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