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Mbrand3 thema

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Mbrand3 thema

  1. 1. <ul><li>Novembre 2010 </li></ul>26.05.2011 Théma « L'intégration des campagnes web et mobiles dans la communication publicitaire »
  2. 2. Qui sommes nous? <ul><li>Spin-off de Nokia Interactive, créé suite au recentrage des activités du leader mondial. </li></ul><ul><li>Créé en mars 2009, mbrand 3 est le leader des régies indépendantes en France. </li></ul>
  3. 3. Le Mobile en France <ul><li>Taux d’équipement : 100% </li></ul><ul><li>7,1 millions de smartphones </li></ul><ul><li>62 millions de cartes SIM actives </li></ul><ul><li>18 millions d’utilisateurs actifs de 3G </li></ul><ul><li>3G: +26% d’activation en un an </li></ul><ul><li>> 25 % de PDM pour les Smartphones </li></ul>Source: Journaldunet.fr Avril 2010
  4. 4. Les smartphones en France Source: lesmobiles.com Septembre 2010 OS Part de marché iOS Android Bada Autres 27,3% 21,3% 18,5% 32,9%
  5. 5. Utilisation du mobile par âge Source : GFK_ Octobre 2010 Part 13-17 ans 18-24 ans 25-34 ans 35-44 ans 45-54 ans + 55 ans 11% 19% 23% 21% 13% 13% Age
  6. 6. Usage horaire Only weekdays included. Music Player use peaks on rush hours Most voice calls are made during noon and afternoon Browsing increases toward evening Source: Nokia Smartphone 360 panel Q4 2010 Time Distributions 0 % 2 % 4 % 6 % 8 % 10 % 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Hour Percentage of Daily Actions Voice Calls Out Browsing Music
  7. 7. Nomadisme Source : Observatoire de l’internet mobile / Group M
  8. 8. Marché publicitaire : 30M€ en 2010 ? Source : SRI / Cap Gemini
  9. 9. Les Markets <ul><li>AppStore : 381 000 applications </li></ul><ul><li>Androïd Market : 295 000 applications (425K fin août) </li></ul><ul><li>Ovi Store : 60 000 applications </li></ul><ul><li>Blackberry App World : 11 000 applications </li></ul><ul><li>Samsung Apps : 10 000 applications </li></ul><ul><li>Windows MarketPlace : 2 000 applications </li></ul><ul><li>Stores indépendants (Appcity, Distimo, Mobango, Getjar…) </li></ul>Source: CNNMoney.com_Fev 2011
  10. 10. <ul><li>Novembre 2010 </li></ul>Modes de vente
  11. 11. Ciblages (hors thématiques affinitaires) Ad Server + A venir… Géoloc Comportemental … Terminaux Horaires Pays Opérateurs
  12. 12. Click to… Génération de trafic vers des centres d’appel Redirection vers les stores les plus connus dans le marché Redirection vers landing page, formulaires et sites mobiles Redirection vers des vidéos encodées spécifiquement pour un usage mobile Redirection vers des services de cartographie, POI …
  13. 13. Display
  14. 14. Intégrations éditoriales
  15. 15. Nouveaux formats <ul><li>Ce format se présente sous la forme d’un petit cadre dans lequel est intégré votre publicité et qui a la particularité de se  « balader » sur l’écran iPhone au gré des mouvements du mobinaute. </li></ul><ul><li>Une bannière vidéo apparait en superposition au haut de page lorsque vous tournez votre iPhone la vidéo s’adapte à l’écran </li></ul>
  16. 16. Expand Banner et HTML5
  17. 17. Parcours client – Diffusion France24 Appli iPhone Choix d’une vidéo Lancement du pré roll Vignette de transition Vidéo de contenu Personnalisable Durée d’affichage quelques secondes. Non affichée en environnement http live streaming Clic sur l’écran Fermer Le lecteur vidéo se ferme L’utilisateur revient sur son application Cliquez-ici Clic vers le contenu du choix de l’annonceur Le client reste dans l’environnement de l’application et reprend la lecture quand il revient dans l’application Billboard Vidéo
  18. 18. Les Editeurs mbrand 3 Performance offers Powered by Our Ad Exchange Thematic packs Auto Sports News Females e-Commerce Music Entertainment Power Travel Youngs ABC OS High-Tech Gastronomy And more…
  19. 19. QUESTIONS <ul><li>Pour de plus amples informations: </li></ul><ul><li>Gonzague de La Tournelle </li></ul><ul><li>[email_address] </li></ul><ul><li> : +33 6 17 19 43 89 </li></ul><ul><li>220-224 boulevard Jean Jaurès </li></ul><ul><li>92100 Boulogne-Billancourt </li></ul>

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