China e-Commerce Learning Expedition in Shanghai and Beijing from June 20th to 24th


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Program includes meeting with executives from Internet companies such as Taobao, Sina, 360buy, Baidu, as well as logistics companies such as Arvato and Transcosmos.

Main topics covered are entry strategies for brands & retailers, understand e-Consumer behaviors, connecting social media with e-Commerce, logistic aspects of e-Commerce, etc.

For more information, please contact

Published in: Business

China e-Commerce Learning Expedition in Shanghai and Beijing from June 20th to 24th

  1. 1. How to sell online in China? Learning Expedition on e-Commerce in CHINA5 days in Shanghai & Beijingfrom 20th to 24th of JuneCompany Visits: Topic highlights:  Entry strategies for brands & retailers  Understand e-Consumer behaviors  Connecting social media with e-Commerce  Rise of online Group Buying Services  Logistic aspects of e-Commerce  Legal specificities of e-Commerce Organized by:
  2. 2. The most promising market in the worldPotential = 160 million e-Consumers + Euro 82 billion by 2011 + Will rank first by 2013 2013 2010 245 WEB 200 million users 160 e-SHOPPING e-Consumers Population about 300 million Million of online shoppers WEB 160 million 460 million 2013 users MOBILE Over 800 million users 140 2010 WEB 475 million 50 users Population about 1.3 billion Market Value EUR Billions Population about 800 million
  3. 3. Topics we will cover  Setup e-Commerce activities in China  Evaluate outsourcing companies for logistics, IT, call center  Leverage Social Media to increase sales and engage your consumers  Analyze and understand e-Consumer behaviors in China  The impact of Group Buying Services on e-Commerce  Potential value of Online Private Sales for brands  Understand legal specificities of online business in China
  4. 4. What will you get from this learning expedition? Discover startups & new trends : Groupon-like services, social shopping, mobile shopping… Meet e-Commerce leaders : Taobao, 360Buy, VANCL, Baidu-Rakuten… Learn from international brands locally involved in e-Commerce Understand new consumer trends and market potential Visit logistics centers and call centersThis Learning Expedition is designed for youIf your company is: If you are working on:a Brand owner Entering the Chinese market a Brand Retailer Setting up e-Commerce in Chinawithin the FMCG, Consumer Goods Optimizing your multichannel strategy and or Luxury Industry reviewing your partnerships options
  5. 5. Additional value when working with us…  Daily briefings, debriefings, and workshop sessions  Receive a comprehensive report at the end of the program  Get connected with our extensive local network  Share experiences and best practices with peers  An experienced event management team accompany you throughout the entire trip
  6. 6. PROGRAMin SHANGHAIDAY 1  Introduction Seminar: Chinese economy and culture in the Internet age  Meeting with Yoox: Learn from international brand owner  Meeting with Mecoxlane : Learn from local e-Commerce leader  Meeting with Arvato: Visit logistics centers and call centersDAY 2  Introduction Seminar : Social Media and e-Commerce  Meeting with Tencent: Learn from local Social Media leader  Meeting with Discover a startup  Meeting with Glamour Sales: Understand market potential  Afterwork e-Commerce Mixer with Adidas, Sephora, Etam, L’OrealDAY 3  Meeting with Taobao: Learn from local e-Commerce leader  Meeting with Transcosmos: Learn from outsourcing company  Meeting with Transasia Lawyers: Understand legal specificities of e-Commerce
  7. 7. PROGRAMin BEIJINGDAY 1  Meeting with VANCL: Learn from local e-Commerce leader  Meeting with BAIDU-Rakuten: Understand new consumer trends  Meeting with 360Buy: Learn from local e-Commerce leaderDAY 2  Meeting with Sina Weibo: Learn from local Social Media leader  Meeting with Netease : Learn from local e-Commerce leader  Debriefing Seminar with L’Atelier BNP Paribas
  8. 8. Service details Service conditions: Shanghai & Beijing: from June 20th to 24th Price: Cancellation Policy  5,000 EUR (+ tax: 5,65%) per person  This proposal is valid until June 6th 2011.  As the number of attendees is limited, your registration will be  Only written agreement will be accepted for cancellation. completed as soon as the payment is processed.  For cancellation before June 6th 2011, cancellation charge is 30% of the total price.  For cancellation after June 6th 2011, no refund will be Conditions: possible.  5 days in China – Shanghai & Beijing  If the attendee cannot join the tour, your company can send another person to replace him/her. In that case,  Included: Shanghai – Beijing transfer (by plane) please notify us ASAP.  Included: Transportation to each meeting  This tour can be cancelled by the organizer if the  Included: Lunches and 1 dinner minimum number of attendees is not reached. The minimum number is 7 persons.  Travel to China, hotels, personal expenses and personal insurance to be booked separately Remarks:  From France, a VISA is required. Simply apply for a “Tourist Visa”, “Simple entry” and request an Invitation Letter from us.  From other countries, please refer to your Embassy for information Contacts & Information:  Contact in Paris: Sandra Edouard Baraud - +331 4316 9022  Contact in Shanghai: Patrice Nordey - +86 21 6281 8533
  9. 9. Subscription Attendees’ information Attendees’ information Subscription □ Mr. □ Ms By email only □ Mr. □ Ms First Name Last name First Name Last name Complete the current form and send it to: Title E-mail Attendees’ information Title Phone E-mail Fax Phone Fax □ Mr. □ Ms Mr. Ms Order form □ Mr. □ Ms First Name First Name Last name Last name First Name Title Last name E-mail Title E-mailCompany information Attendees’ information Title Phone E-mail Fax Phone FaxCompany name Phone FaxPhone Fax □ Mr. □ Ms Mr. Ms □ Mr. □ First Name Ms First Name Last name Last name □ Mr. □ Ms First Name Title Last name E-mail Title E-mail First Name Last nameInvoice information Title E-mail Phone Phone Fax Fax Title Phone E-mail FaxContact name TitleInvoice address □□□ Phone I have read and accept the service conditions. Mr. Ms Fax □ Mr. □ Msand company’s stamp First Name Signature Last namePhone Fax □ Mr. □ Ms Date First Name Last nameE-mail □ Mr. □ Ms Title First Name E-mail Last name Title E-mail Phone First Name Fax Last name Title E-mail Phone Fax Title Phone E-mail Fax □ Phone Mr. □ Ms Fax
  10. 10. HOTELS & FLIGHTSShanghai Hotel Beijing Hotel The Longemont Shanghai Shangri-Las Kerry Centre HotelFive-star hotel located in Zhongshan Park Famous five-star hotel in Beijing which sits atbusiness area in Shanghai. L’Atelier’s office is the heart of Beijings diplomatic, commercialalso in the same building (office part), ensuring and financial centre. Its situation also enablesa smooth organization of e-Commerce Tour the best effectiveness for our meetings in e-Shanghai part. Commerce Tour in Beijing.No.1116 West Yanan Road No.1 Guanghua Road上海长宁区延安西路1116号 北京朝阳区光华路1号How to book: How to book:By phone: +86 21 61159988 By phone: +86 10 65618833By website: By website: price: around 130 Euros/night Reference price: around 170 Euros/nightFlights Date Flight Departure - Arrival Time Two options for return flight to France: Option 1: Return to France from Shanghai. In this option, 18th June (Sat) AF 112 Paris - Shanghai 13:45 - 06:40+1day you should go back to Shanghai first then take the flight to France. Option 2: Return to France from Beijing. In this option, you 22nd June, (Wed) MU 5123 Shanghai - Beijing 19:00 - 21:25 could take the flight directly in Beijing after we finish the Tour.Note Please inform us which option you choose and which date you prefer for your return flight to France, then we will recommend appropriate flight to you. In order to book domestic flights in China, please send us your passport scan in advance, thank you.If you need any further information, please contact Miss Joan YANG by: Tel: +86 21 6281 0333 ext.222 or Mail:
  11. 11. About us Paris Headquarter 16, rue de Hanovre 75002 Paris – France Asia Regional Office: For more than 30 years, L’Atelier has been working as an Cloud Nine Plaza, 9/F “innovation enabler” for international groups and mid-cap 1118, West Yanan Road 200052 Shanghai - China Shanghai companies. (8621) 62818533 L’Atelier provides its expertise to identify and understand the major upcoming trends related to the digital economy. US Regional Office: 2415, 3rd street - suite 231 San Francisco, CA 94107 - USA L’Atelier is an independent consulting firm, part of 1(415) 8745525 BNP Paribas Group. San Francisco
  12. 12. Partners of This Learning Expedition Learning Expedition on e-Commerce in CHINA
  13. 13. COMPANY PROFILETaobao – e-Commerce leader  The largest e-commerce company in China with more than 370 million users  Operates platforms to facilitate B2C and C2C retail businessKnow  Alipay, an escrow-based online payment platform, is the preferred payment solution for transactions on Taobao.  Contacts level: Taobao Mall CEO360Buy – e-Commerce leader  The first e-retailer in China positioned on multiple market segments ranging from electronics, cosmetics, footwear & apparels, home decorations, etc.Know more:  Recently raised $1.5 billion from a diverse group of investors preparation for an initial public offering in 2013  Contacts level: CEO and VP’s
  14. 14. COMPANY PROFILEVANCL – e-Commerce leader  New leader within e-retailers for Apparel industry in China  Plans to list shares on the Nasdaq in an initial offering in 2012 Know more:  Offer private brand fashions for men and women designed by designers from around the globe.  Contacts level: VP’s and investorsLekutian – e-Commerce leader  The new joint venture established between the first Japanese e- commerce company Rakuten and Baidu the first search engine service in ChinaKnow more:  Lekutian is a B2C platform. Chinese merchants can set up an online shop in the online mall to sell directly to end consumers or source products from suppliers.  Contacts level: China CEO
  15. 15. COMPANY PROFILEMecoxlane – e-Commerce leader  First mail-order company in China, entered e-Commerce in 1999  Leader for online sales in fashion apparel, fashion accessories, Know more: household goods, health and beauty, and pet supplies  Developed several private apparel brands such as EUROMODA and RAMPAGE targeting white-collar women between age 20 to 35.  Became multi-channel retailers in 2006 with the opening of its first physical store.  Contacts level: CEO and VP’sYOOX – Luxury products  Italian internet mail order retailer of men’s and women’s multi-brand luxury clothing and accessories.  Established an online store in China for Emporio Armani in November 2010 and Marni in March 2011Know more:  Contacts level: Regional General
  16. 16. COMPANY PROFILE Tencent QQ – Social Media  Tencent QQ is China largest SNS (social network service) with over 600 million accounts and 300 million members  Tencent QQ is a unique model of social media combining intense interactions with its users and high level of profitability (45% grossKnow margin, USD 1billion of turnover in 2009)  Contacts level: GM of Shanghai office (HQ in Shenzhen) Sina Weibo – Social Media  Sina Weibo is a Chinese microblogging site, similar to Twitter, launched by Sina corporation, China’s biggest web portal, in 2009. Know more:  It has more than 100 million users and millions of posts per day, and is adding 10 million new users per month.  It has more than 60,000 verified accounts, consisting of celebrities, sports stars and other VIPs.  Contacts level: VP’s
  17. 17. COMPANY - Startup  P1 is a leading invite only community website for China’s rising affluent class targeting only trend forward and culturally influential young professionals.  P1 collaborates with many of the world’s top brands to deliver Know more: interesting and exclusive experiences for their members. P1 also helps brands to understand new consumer trends and get in touch with social influential consumers.  Brands include: TAG Heuer, Chanel Homme, Versace, Hennessy, Lacoste, Puma, Diesel...  Contacts level: Founders and CEOGlamour Sales - Startup  Glamour Sales is an invite only e-Commerce site engaging in private sales of luxury products at a discounted price.  Glamour Sales presents daily flash sales of luxury brands withKnow more: discounts up to 70 percent of the market  Current memberships of more than 600,000 in China and Japan  Glamour Sales has partnership with more than 350 luxury brands targeting the market in China and Japan  Contacts level: China CEO
  18. 18. COMPANY PROFILEArvato - Logistics  Global e-Commerce outsourcing company providing call center, CRM, IT, and logistics services for the Chinese market  Arvato systems China was founded in Shanghai in 2000 and has set Know more: up offices in Beijing and Guangzhou. www.arvatoservic  Arvato systems China is an important Certified Partner of IBM (China), Oracle (China) and Certified Gold Partner of Microsoft (China).  Contacts level: China CEOTranscosmos – Logistics  A professional CRM and Call Center Outsource service provider which established in Feb 12th, 2006 and wholly invested by transcosmos- the No.1 Call Center Outsource Company in Japan.Know more:www.transcosmos-  Provide a 24-hour multi-language and multi-channel service. by IB and OB service types, our integrated BPO service includes Technical Support, Marketing Campaign, Customer Care, and Staff Dispatch.  Contacts level: China CEO and VP’s
  19. 19. COMPANY PROFILETransAsia Lawyers  One of the leading law firms in China with representation in diverse industries including e-Commerce  advise on a diverse range of matters including market entry, Know more: regulatory approvals, corporate structuring, intellectual property, etc .  Contacts level: PartnersNetease – web portal leader  Major information portal which recently jump into the e-commerce bandwagon with a e-commerce platform for premium and luxury products.Know more:  Also has investment in search engine technology and multiplayer online gaming.  Contacts level: VP’s