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L'atelier bnp paribas e commerce insider-may 2013


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L'atelier bnp paribas e commerce insider-may 2013

  1. 1. e-Commerce Insider May 2013User Behaviors for China Mobile Commerce
  2. 2. Article from e-Commerce Insider, the monthly report monitoring market trends in ChinaAccording to a recent survey by iiMedia, in 2012 the user scale of China mobile commerce already reached149 million people, increased 62% compared with 2011. And by 2015, the user base is forecasted to be 352million.Mobile Taobao currently occupies 62.7% of the mobile commerce market share, followed by Mobile360buy( 16.7%. New mobile shopping platforms are also emerging, which target at low income migrantworkers or residents located in 3rd/4th tier cities. Two biggest players right now are and 3 most popular payment methods for mobile purchasebased on the survey?Cash on delivery 33.2%Third Party Payment32.6%, i.e. AlipayOnline Banking 13.2%12316.3%18.3%26.2%27.8%36.9%Feel troublesome to register anduse mobile paymentSee many negative customerreviewsThe speed of mobile internetspeed is slowThe phone screen is too small tobrowse productsWorry about the security ofmobile paymentTop reasons which might turn consumers away frommobile purchasing?
  3. 3. What ‘s in the e-Commerce Insider?Get the full Examples of brands & retailers analyzed in our previous reports …
  4. 4. More articles, More analysis with e-Commerce Insideryour monthly report dedicated to the Chinese marketExclusive market newsLatest available market dataNew consumers trendsBrands strategyReview of new playersEach monthFor more informationasia@mail.atelier.netHow to subscribe?Click here
  5. 5. Who we are?San FranciscoShanghaiParisAsia Regional Office:Cloud Nine Plaza, 9/F1118, West Yanan Road200052 Shanghai - China(8621) 62818533US Regional Office:2415, 3rd street - suite 231San Francisco, CA 94107 - USA1(415) 8745525Headquarter16, rue de Hanovre75002 Paris – FranceL’Atelier is an independent consulting firm, part ofBNP Paribas Group.Other available products Research- Customized reports- Case studies reports- Markets studies Advisory- e-Commerce Advisory- Market Entry Advisory- Investment Advisory Workshops- Promotional events- Learning Expeditions