L'Atelier BNP Paribas Asia Corporate Presentation


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L'Atelier's office in Shanghai

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L'Atelier BNP Paribas Asia Corporate Presentation

  1. 1. L’Atelier (Shanghai) Ltd. – BNP Paribas Group
  2. 2. Our mission Assist your organization to understand and engage online consumers, design and optimize efficient digital strategies (communication, marketing, sales, internal organization) and detect the latest disruptive trends arising within your industry throughout Asia. RESEARCH STRATEGY E V E N T S TRAININGL’ATELIER, Innovation unit created by BNP Paribas Group. At the forefront of digital technologies since 1978.
  3. 3. Our Services & ClientsRESEARCHMarket & ConsumerDisruptive InnovationsCompetitors AnalysisTrends ScoutingSTRATEGYDigital CommunicationDigital MarketingE-RetailingE-Business ManagementE V E N T SConferences organizationOn-site tours: China, Japan, South KoreaKeynotes of expertsTRAININGWorkshops SessionsTraining SeminarsCustomized Online Platform
  4. 4. Our workClient Needs Services provided Launch e-Commerce in China Market study delivered to the country board of Converse with • Overview of the market, trends & competitors recommendations and action plan validated by the global CEO • Assessment of business opportunities (USA). • Define market entry strategies • Business modelling & planning Digital marketing training seminars for APAC 2 Training Seminars (3 days each) organized for L’Oréal APAC • Design and organization of training sessions (14 countries) about digital marketing in order to help the client • Attendees: Marketing & Brand directors/managers to stimulate a customer-centric approach in marketing plan and to upgrade digital skills to walk new business opportunities and plan impactful cross-media campaigns. Accelerate the digital transformation of Danone Global program where we designed & organized Learning • Acceleration Workshops with Danone Waters & Expeditions & Workshops in 3 regions (Europe, North America Danone Baby and Asia) to accelerate the digital transformation of Danone • Singapore, Thailand, Indonesia, China Launch several e-Commerce brands in China Organisation of 2 Learning Expeditions combined with Market • Business meetings with local e-commerce players Research (monthly reports), workshops (Paris and Shanghai) • e-Commerce Insider monthly report and Strategic advisory to support PPR’s online business • Advisory e-Business global department development in China. Being partner of the Digital Business Club Design, prepare and deliver 1 conference (half day long) in • Topic: E-mailing marketing in Social Media Age Shanghai in order to present the company, meet potential • Attendees: +40 brands & retailers clients and gain visibility with local market.
  5. 5. What we can do for you ASSESS  YOUR  MARKET DESIGN  DIGITAL  STRATEGIES DETECT  DISRUPTIVE  TRENDS We perform studies, reports and We support organizations to design Since more than 30 years, L’Atelier hasbenchmarks allowing our clients to get a projects and strategies involving a strong been at the forefront of detecting andclear view about their position within the expertise into digital fields such as analyzing digital innovations impactingonline industry. Our researches explore Digital Communication, Social Media, markets, companies and consumermultiple axis including Consumers e-Marketing and e-Retailing Strategy. behaviors.(size, segmentation, behavior), Through various working formats With teams of experts within 3 continentsCompetitors (key players, strategies, (acceleration workshops, on-site tours…) (Europe, North America and Asia), webusiness models) and Market views and along with partners, we help you to offer our clients a unique platform(size, structure, trends, value chain…). bring ideas into motion! allowing them to see in advanceOur results allowed international brands upcoming disruptive trends and shift them Our company also supports organizationsand retailers to identify new business into new opportunities. to accelerate their digital transformation.opportunities, launch new projects and Through Trend Scouting reports,support their digital strategies. We deliver Digital Training seminars Customized newsletters, workshops and Conferences for employees, from with start-ups and cooperation with INDUSTRIES ALREADY COVERED execution to board level. think-tanks we deliver to our mother Cosmetics In order to infuse the digital culture within company (BNP Paribas) and to our key Luxury their organization at a larger scale, our clients continuous updates and analysis Insurance & Finance clients can also “plug” into a customized about upcoming changes arising within Mother and Baby Care online platform. Then, L’Atelier takes their industry or impacting their customers. Footwear & Apparel care about the animation of your internal Gaming communities, including daily market Automotive updates.
  6. 6. Digital Strategy AdvisoryWe assist you toBuild efficient digital strategies at all levels1 2 3 4 Digital Communication Digital Marketing e-Commerce Store Activation Stores Mobile mobile-to-store Web-to-store Apps E-Mail Blogs capture Web-to-store SNS Shopping Branded Online Community platform BBS Weibo E-Mail SE E-Mail capture Engage capture KOL consumers Owned Assets Unified Off-site destinations Database CLIENTS Drive sales Our mission Grow brand awareness, develop offer visibility and drive  online/offline sales
  7. 7. Digital Strategy AdvisoryWe assist you to Design and Shape your e‐Commerce Strategy1 2 3 4 Digital Communication Digital Marketing e-Commerce Store Activation 1 2 3 R E S E A R C H  G o ‐ t o ‐ m a r k e t OPERATE  E‐COMMERCE  Audit Monitor Market Map & Analyze your E-Commerce digital assets dashboard Competitors Business modeling Trends Consumers + Design & Assess business scenarios + Operate the platform(s) Setup By you or a 3rd party partner Build your Recommendations e-commerce ecosystem Market updates
  9. 9. Workshop capabilitiesCLASSROOM STYLE  ON THE FIELD Digital Marketing Training workshop for L’Oreal Google China visit Baidu visit Visit of Liba.com
  10. 10. Digital Business Club powered by L’Atelier  Club for Brands & Retailers ENRICH YOUR NETWORK & SHARE YOUR EXPERIENCE Conferences Round tables Networking e-Reputation Group Buying Customer Relationship ManagementSocial Commerce e-Commerce Solutions Online Luxury Online Community Management Innovative Startups In-store innovations
  11. 11. Digital Business Club powered by L’Atelier  Some members of the club
  12. 12. About us Contact us L’Atelier (Shanghai) Ltd. 哲翰管理咨询(上海)有限公司 asia@mail.atelier.net L’Atelier is an independent consulting firm, part of Find us BNP Paribas Group. L’Atelier BNP Paribas SHANGHAI OFFICE Cloud Nine Plaza, 9/F 1118, West Yanan Road 200052 Shanghai - China (8621) 62818533 Shanghai