L atelier chinese tourist digital tourism

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L atelier chinese tourist digital tourism

  1. 1. Chinese Tourism – Digital communicationL’Atelier BNP Paribas – February 2013
  2. 2. PART I: DATA ABOUT CHINESE TOURISM 3-9PART II: FRANCE 10 Paris – Île de France 11 Social Media 12-17 SEO&SEM 18-20PART III: EUROPE 21 Italy 22-23 Spain 24-25 Belgium 26-27 UK 28-30 Germany 31-32 Switzerland 33-38 Greece 39 SEO & SEM 40-41PART IV: NORTH AMERICA 42 USA 43-44 Quebec 45-47PART V: APAC 48 New Zealand 49-51 Taiwan 52 Maldives 53 Japan 54-56 Hong Kong 57-58 Australia 59-61 Indonesia 62 Thailand 63 South Korea 64-65PART VI: MEA 66 Morocco 67 Tunisia 68 UAE 69 Israel 70-71 South Africa 72PART VII: ABOUT L’ATELIER BNP PARIBAS 73
  3. 3. Part I:DATA ABOUT CHINESE TOURISM
  4. 4. Data about Chinese Tourists2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 4
  5. 5. Data about Chinese Tourists 16 million Chinese people took outbound trips in 2004 In 2005, 31 million holidaymakers came here from China. In 2009, there were 47 million Outbound trips made by Chinese tourists will hit 82 million in 2012, up 16.7 percent year on year. In 2013, with 90 million border-crossings estimated, China will become the No. 1 global outbound tourism source market, overtaking Germany and the USA both in terms of numbers of travels and spending. With Chinese travel growing at an average of 20 %/year for the past decade, the yearly number of Chinese venturing overseas is expected to exceed 100 million by 2020, according to United Nations. Chinas tourism revenues will reach 2.6 trillion yuan (413 billion U.S. dollars) in 2012, (+ 16.6% yoy). Source : E-consultancy.com2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 5
  6. 6. World / Sources of influence “While the finer details of a trip (where to stay, what to do, etc) are heavily influenced by social media, initial holiday planning and destination choice is most often influenced by offline sources” Source : E-consultancy.com2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 6
  7. 7. Top destinations in Asia - 2013 APAC countries and the USA are the favorite destinations for the Chinese tourists Italy, France and Switzerland and the only attractive countries from this top10 APAC Americas Europe2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 7
  8. 8. Chinese luxury perception / 2013 Luxury Travel Awards Source : China Elite Focus Limited Category Winner Country Worlds Best Luxury Destination New Zealand New Zealand Worlds Best Welcoming City Gstaad Switzerland Worlds Best Airline United USA Worlds Best Hotel Le Meurice France Worlds Best Spa Resort Shanti Maurice Mauritius Worlds Best Luggage Brand Moynat France Worlds Best Wedding Agency Marry Caribbean USA Worlds Best Airport Auckland Airport New Zealand Worlds Best Golf Trips Agency Bond Street Golf UK Worlds Best Private Jet Charter Agency Private Jet Journeys USA Worlds Best Luxury Lifestyle Experience Crowds On Demand USA Worlds Best Villas Rental Agency Villas Of Croatia Croatia2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 8
  9. 9. Keyword of “Tourism 旅游” On the 1st page of searching results: Uzai – travel booking Lvmama – travel package booking 17U – travel package booking Ctrip – tickets, hotel booking 51766sh – Shanghai international travel agency Qunar – travel search engine Hao123 – websites navigation site Aoyou – China youth travel agency Baidu Travel channel Baidu BBS Cncn – travel booking site Baidu Baike (wiki) Sina Travel2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 9
  10. 10. Part II:FRANCE
  11. 11. France / Paris – Île de France The average Chinese tourist in France spends roughly $1,900 on shopping, by far more than any other tourists, according to Le Figaro — which also noted that the number of Chinese tourists to France are expected to rise from 900,000 last year to 4-5 million by 2015. Paris - Île-de-France welcomes 45 million tourists every year, 60% of who come from abroad. Tourism generates over 300,000 direct jobs. The regional council spends over 20 million Euros a year on tourism.2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 11
  12. 12. France / Rendez vous en France / Weibo & WeChat Actively engaging customers on Weibo and WeChat; very frequent posts about promos and travel info2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 12
  13. 13. France / French wine and culture heritage / Sina Weibo Good social campaign but still need to improve its engagement and interaction2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 13
  14. 14. France / Champagne Ardenne / Sina Weibo Less active account with fewer followers2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 14
  15. 15. France / Languedoc Roussilon / Sina Weibo Good travel related content and frequent posts2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 15
  16. 16. France / Grasse / Sina Weibo Not very regular post and lack of social campaign on Weibo2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 16
  17. 17. France /Annecy / Sina Weibo Good usage of video on Weibo but the content of the post is not very exciting2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 17
  18. 18. France / SEO&SEM / Baidu / Keyword “France (法国)” On the 1st page of searching results : Baidu Baike (wiki) Photo Baidu Travel for France Baidu BBS YesFr.com – biggest online French portal Wikipedia Sina French travel channel Baidu Zhidao (Q&A)2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 18
  19. 19. France / SEO&SEM / Baidu / Keyword of “Paris 巴黎” On the 1st page of searching results •Baidu Baike (wiki) •Photo •Baidu Travel for Paris •Baidu BBS •Aoyou.com – China youth travel agency •Weather of Paris •eLong – Paris travel page •Wikipedia •Xinhuanet – Paris travel page2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 19
  20. 20. France / SEO&SEM / Baidu / Keyword “Île de France 法兰西岛” On the 1st page of searching results Baidu Baike (wiki) Wikipedia Baidu Zhidao (Q&A) liuxue.edu.china.com.cn - studying in France Quanjing.com (photo-sharing site) iCIBA translation site Tianxun.cn (air ticket search engine) Hujing.com (French-studying site)2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 20
  21. 21. Part III:EUROPE
  22. 22. Europe / Italy / Web The design of the website is kind of old-fashioned and lack of social connexion2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 22
  23. 23. Europe / Italy / Sina Weibo Good content with regular posts and social interaction2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 23
  24. 24. Europe / Spain / Web Good information site with social connexions2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 24
  25. 25. Europe / Spain / Sina Weibo A campaign of photo contest of “Spanish in the eyes of Chinese Tourists” Interesting content with good usage of images and videos2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 25
  26. 26. Europe / Belgium / Flanders / Web Good website with creative animation and social connexions2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 26
  27. 27. Europe / Belgium / Flanders / Sina Weibo Regular posts about seasonal activities and useful travel info2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 27
  28. 28. Europe / United Kingdom / Web 2004 : 0.6% Chinese tourists came to the UK. 2012 : 18 % of Chinese visitors to Europe bothered with a British visa. However, 100 % of those considering a trip said a “single visa application” would make them more likely to visit Britain. France receives 25-30% more visitors than Britain The Chinese site is not well-localized and have some fallacious wordings2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 28
  29. 29. Europe / United Kingdom / Sina Weibo James Bond mission campaign to attract Chinese people traveling those scenes appeared in the movie Interesting content about movie, food, travel and creative social campaign2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 29
  30. 30. Europe / United Kingdom / Tencent Weibo Similar content with Sina Weibo but less active2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 30
  31. 31. Europe / Germany / Web Well-designed website and Blog & Weibo oriented2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 31
  32. 32. Europe / Germany/ Sina Weibo Active posts about news, food, travel, movie and social events2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 32
  33. 33. Europe / Switzerland / Web Good adoption of social media: RenRen & Weibo & Youku connexions2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 33
  34. 34. Europe / Switzerland / Sina Weibo Interesting content with useful travel and flight info but less user interaction2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 34
  35. 35. Europe / Switzerland / Lucerne / Sina Weibo & Blog Good usage of video and image with frequent posts2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 35
  36. 36. Europe / Switzerland / Leman / Sina Weibo Interesting video but less frequent posts and the content is less exciting2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 36
  37. 37. Europe / Switzerland / Basel / Sina Weibo Inactive account with few posts and followers2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 37
  38. 38. Europe / Switzerland / St. Moritz / Sina Weibo Useful content and frequent posts but lack of social campaign2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 38
  39. 39. Europe / Greece / Sina Weibo Good usage of video but the content is less interesting2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 39
  40. 40. Europe / SEO & SEM / Keyword of “Europe 欧洲” On the 1st page of searching results: Paid ads by 17U – travel packaging site Baidu Baike (wiki) Photos Baidu Travel Wikipedia Meet99 electronic map site Baidu BBS Sina Travel Tuniu – travel packaging site Yetu online theater London University’s School of Oriental and African Studies : number of Chinese visitors to Europe would increase to 4.5 million by 2015 and to around 8.6 million by 2020. Already in 2010, Chinese outbound travelers spent €35 billion.2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 40
  41. 41. Europe / SEO & SEM / Keyword of “Europe Travel 欧洲旅游” On the 1st page of searching results: •17U – travel package booking •Uzai - travel package booking •Shanghai international travel agency •Taige travel agency •Etripsh – travel booking site •Ctrip •HRS.cn – hotel booking •Russian airlines CN site •Photos •Sina Travel •Tuniu - travel package booking site •Beijing international travel agency •Photos2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 41
  42. 42. Part IV:NORTH AMERICA
  43. 43. North America / USA / Web The website is not localized for Chinese travelers2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 43
  44. 44. North America / USA / New York / Sina Weibo Regular posts but less exciting content2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 44
  45. 45. North America / Quebec / Web Good content but lack of social connexion2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 45
  46. 46. North-America / Quebec / Montreal / Sina Weibo Good usage of video and interesting content2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 46
  47. 47. North-America / Quebec / Sina Weibo The content is less interesting and not regular post2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 47
  48. 48. Part V:APAC
  49. 49. APAC / New Zealand New Zealand eyes Chinese tourists Updated: 2013-01-29 15:25 ( Xinhua) The New Zealand governments tourism agency on Tuesday unveiled targets for boosting the number of Chinese visitors and their average length of stay. by 2016 the agency was aiming to raise the proportion of "premium" Approved Destination Status (ADS) Chinese visitors from 12 percent to 30 percent of the total ADS visitors. The agency was also aiming to increase the ratio of free independent travelers from 12 percent to 25 percent of the total Chinese visitors to New Zealand and raise the average number of days stayed in the country from six to eight. In November last year, the Chinese mainland overtook the traditional US and British markets to become New Zealands second-largest source of annual arrivals, with around 195,000 Chinese visiting New Zealand in the 12-month period, an increase of 38 percent year-on- year, he said. Arrivals from China had increased steadily since 1999, when New Zealand gained ADS, which cleared the way for Chinese tour groups to visit. Tourism New Zealand was working with 12 selected inbound tour operators and 18 China- based travel sellers to develop and market innovative packages offering longer-stay, higher-quality itineraries2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 49
  50. 50. APAC / New Zealand / Web Interesting site with good content and social connexion2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 50
  51. 51. APAC / New Zealand / Sina Weibo Active social campaign with good interaction and engagement2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 51
  52. 52. APAC / Taiwan / Web facebook Very interesting and innovative site with useful and interesting content2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 52
  53. 53. APAC / Maldives / Web Western social media The design and content of the site is less creative and exciting2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 53
  54. 54. APAC / Japan / Web Very attractive site with good content and innovative features2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 54
  55. 55. APAC / Japan / Sina Weibo The official account is not very active but the campaign account is more active and interesting2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 55
  56. 56. APAC / Japan / Tudou The video channel is interesting and created a lot of buzz on social media2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 56
  57. 57. APAC / HK / Web Good content about travel info with Sina/Tencent Weibo, WeChat connexions2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 57
  58. 58. APAC / HK / Tencent & Sina Weibo WeChat connexion Active social campaign with good interaction and engagement2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 58
  59. 59. APAC / Australia 635,700 Chinese tourists have visited Austrialia in the past year. Chinese are Australias second largest source of foreign visitors, behind New Zealand. Chinese tourists contribute $3.8 billion to Australias economy last year. Tourism Research Australia : The education industry accounted for 56 % of Chinese visits, and 50% of its expenditure. Spending time to visit family members studying in Australia, and tagging a holiday to the trip, helps explain why Chinese tourists spending 42 per cent more - about $7000 each - on each trip than other international visitors.2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 59
  60. 60. APAC / Australia / Web Interesting website with good content and social connexion2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 60
  61. 61. APAC / Australia / Sina Weibo Good content and social campaign with good usage of video and image2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 61
  62. 62. APAC / Indonesia / Web Lack of social connexion on the site and the content is less exciting2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 62
  63. 63. APAC / Thailand / Web Good content but the layout of the site is less creative and innovative2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 63
  64. 64. APAC / South Korea/ Web Good content and layout with Sina Weibo connexion2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 64
  65. 65. APAC / South Korea/ Sina Weibo Regular posts and interesting content2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 65
  66. 66. Part VI:MEA
  67. 67. MEA / Morocco / Web Lack of Chinese site (10,000 Chinese tourists visit Morocco each year)2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 67
  68. 68. MEA / Tunisia / Web The content is less exciting and lack of social connexion2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 68
  69. 69. MEA / UAE/ Web Lack of Chinese site but active on Sina Weibo2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 69
  70. 70. MEA / Israel / Web The design and content of the site is less attractive but it’s social-oriented2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 70
  71. 71. MEA / Israel / Sina Weibo Regular posts with good content and social campaign2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 71
  72. 72. MEA / South Africa / Web Growth in South Africas tourism sector from its Chinese market boomed in 2012, increasing by 63.5% between January and September, making China the countrys fourth-biggest overseas tourist market. Over 96 000 Chinese tourists visited South Africa between January and September, up from the 59 187 who visited over the same period in 2011. Good content and layout and it’s social-oriented2013,L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 72
  73. 73. Part VII:ABOUT L’ATELIER BNP PARIBAS
  74. 74. OUR UNIQUENESS Innovation unit created by BNP Paribas in 3 countries For more than 30 years, L’Atelier has been working as an “innovation enabler” for international groups and Paris Headquarter mid-cap companies. 16, rue de Hanovre 75002 Paris – France With a mission of detecting the latest digital trends and innovative technologies, L’Atelier assists companies in building efficient digital strategies and cultivate their digital culture. www.atelier.net We are part of BNP Paribas : we are technology and Asia Regional Office: agency-neutral Cloud Nine Plaza, 9/F 1118, West Yanan Road Shanghai BNP Paribas is one of the 6 strongest banks in the world 200052 Shanghai - China (8621) 62818533 according to Standard & Poors. With a presence in 85 countries and more than 220,000 employees, 165,200 US Regional Office: of which in Europe, BNP Paribas is a global-scale 2415, 3rd street - suite 231 European leader in financial services. San Francisco, CA 94107 - USA 1(415) 8745525 BNP Paribas uses L’Atelier to connect its business to the innovation ecosystem. At the forefront of digital innovations San Francisco since 1978.2013, L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 74
  75. 75. OUR UNIQUENESS We provide cross-disciplines services Trends Business monitoring consulting 1 Connect to our digital expertsWorkshops Agency Teams available in US, Europe & Asia & Relationship Management  Business model research & analysis Events  Agency Relationship Management  One to one masterclass sessions for CxOs Media: Masterclass Learning content production Sessions 2 Join the innovation community Learn, participate & share with peers A unique ecosystem of services designed  Workshop for your teams based in EMEA/APAC /North America for mid-cap and large companies  Events for the digital community IT Sales CRM Communication 3 Connect your organization Infuse the digital culture at all levels  Daily coverage of digital trends and digital usages  Learning sessions for managers Marketing HR 2013, L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 75
  76. 76. OUR UNIQUENESS We are a network L’Atelier Asia BNP Paribas Digital L’Atelier HQagencies L’Atelier USA Startups A unique ecosystem of consulting and innovation specialists 2013, L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 76
  77. 77. OUR UNIQUENESS We are part of a network2013, L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 77
  78. 78. OUR UNIQUENESS  GLOBAL INSIGHT combined with LOCAL KNOWLEDGE allows us to provide both insightful and operational results INDUSTRY SPECIALIZATION CONSULTING EXPERTISE Dialogue with key e-commerce Experienced in assisting players and global research multinational companies in their inputs since over 15 years e-commerce strategy Highly customized for our clients LOCAL INDUSTRY EVENTS Giving latest innovation trends L’ATELIER attend & organize e-commerce events in Europe, Asia and Americas ACCESS TO BNP PARIBAS PREMIUM RESEARCH Unique source of information managed by an international team of over 30 persons DESK RESEARCH INDUSTRY NETWORK All public domain material With major e-commerce platforms accessed and interpreted and innovative startups! Amazon, eBay, Taobao, Rakuten, etc.2013, L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net2013 78
  79. 79. New BRIC offices in 2013  L’ATELIER will open its Brazil and India office during 2013 Brazil Office India Office Av. Pres. Juscelino Kubitschek, 510 Geojit BNP Paribas,34/659-P, Civil São Paulo - SP - CEP: 04543-906 Line Road, Padivattom, Kochi - 682024 89 million 150 million Internet users Internet users 250 million 930 million > 20 million active SIMs. > 50 million mobile phone online shoppers online shoppers users2013, L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net 79
  80. 80. 1 EVENTS Sponsored & customized events  Recent topics (examples)  Recent event partners (examples) • Quantified Self • LinkedIn • Shopping Search Engines • Google • Branding & Geolocation • Taobao • In-Store Innovation • Microsoft • Social Media & Luxury in China • IBM • Personal Branding • Adobe • Tencent Paris, San Francisco, Shanghai & Hong Kong2013, L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net2013 80
  81. 81. 2 MEDIA Digital news available on the Web, Radio & Press Radio Program www.atelier.net Press2013, L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net2013 81
  82. 82. 3 CONSULTING Social Media, e-Commerce, Digital Innovations, e-Marketing, Mobile Services… DIGITAL MARKET STRATEGY RESEARCH DIGITAL LEARNING TRAININGS EXPEDITIONS Visit of Liba.com2013, L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net2013 82
  83. 83. OUR WORK & REFERENCES Clients Case Studies Client Context Services provided Launch e-Commerce in China Market study delivered to the country board of Converse • Overview of the market, trends & competitors with recommendations and action plan validated by the • Assessment of business opportunities global CEO (USA). • Define market entry strategies • Business modelling & planning Digital marketing training seminars for APAC 2 Training Seminars (3 days each) organized for L’Oréal • Design and organization of training sessions APAC (14 countries) about digital marketing in order to • Attendees: Marketing & Brand help the client to stimulate a customer-centric approach directors/managers in marketing plan and to upgrade digital skills to walk new business opportunities and plan impactful cross-media campaigns. Accelerate the digital transformation of Danone Global program where we designed & organized • Acceleration Workshops with Danone Waters Learning Expeditions & Workshops in 3 regions (Europe, & Danone Baby Care North America and Asia) to accelerate the digital • Singapore, Thailand, Indonesia, China transformation of Danone Launch several e-Commerce brands in China Organisation of 2 Learning Expeditions combined with • Business meetings with local e-commerce Market Research (monthly reports), workshops (Paris and players Shanghai) and Strategic advisory to support PPR’s online • e-Commerce Insider monthly report business development in China. • Advisory e-Business global department2013, L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net2013 83
  84. 84. SELECTED CLIENTS France, North America & Asia Pacific Cosmetics & Luxury Retail Services L’OREAL LEROY MERLIN BNP PARIBAS CHANEL KIABI CETELEM MUSTELA CACHE CACHE CORTALCONSORS DIOR ATOL LES OPTICIENS VENTECH HERMES LAGARDERE RETAIL BANQUE ACCORD RICHEMONT AXA Ch. LOUBOUTIN MAIF GALERIES LAFAYETTE Consumer Goods LA POSTE DANONE GEOPOST PHILIPS Sport & Lifestyle Online players PUMA POPULIS REDCATS TWENGA CONVERSE Transportation & Energy 360BUY.COM DECATHLON VEOLIA P1.CN TOTAL TENCENT RENAULT Media & IT AIR FRANCE CANAL + KEOLIS PAGES JAUNES SNCF CAP DIGITAL2013, L’Atelier BNP Paribas © | No diffusion or reproduction without authorization | www.atelier.net2013 84
  85. 85. L’Atelier Management Consulting (Shanghai) Ltd.Cloud Nine Plaza, 9/F1118, West Yanan Road | 200052 Shanghai | ChinaT 86 21 62 81 85 33 | www.atelier.net | red@mail.atelier.net

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