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e-Commerce Insider Report (April 2012) | Summary


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"e-Commerce Insider" is a monthly report dedicated to the Chinese e-Commerce market.

In this issue we focus on :
- Most committed and socialized online shoppers are in China
- Foreigner luxury retailer eyeing on entry into China
- Suning, the next 360buy in line?
- Dangdang struggles to survive from the chilly winter
- Tencent’s consolidate efforts towards e-Commerce

This report is issued by L'Atelier BNP Paribas

Published in: Business, Travel
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e-Commerce Insider Report (April 2012) | Summary

  1. 1. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA Report compiled by: Emily ZHOU (Shanghai) Market Research Analyst Cecilia WU (Shanghai) Market Research AnalystApril, 2012 E-COMMERCE INSIDER YOUR CHINA MONTHLY REPORT, BY L’ATELIERIn this issue Disclaimer The analysts mentioned above hereby certify that their views about the companies discussed in this report are accurately expressed and that they have not received and will not receive direct or indirect compensation in exchange for expressing specific recommendations or views in this report. The information and opinions in this report were prepared by L’Atelier BNP Paribas, a wholly owned company of BNP Paribas Group. Usage of this document request license agreement.
  2. 2. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA APRIL, 2012 Index Page Graph /Table Content Number Cross countries comparison for online shopping frequencies 2 Cross countries comparison for online shoppers following social media 3 Foreign luxury retailers footprint in China 4 The transformation from Shouke to Theoutnet 5 China e-commerce frontline battle among key players 7 Table analysis for Dangdang newly strategic movements 9 History of Tecent’s e-commerce efforts 10 Tencent investment in e-commerce in 2011 11 Page Quoted Page Quoted platform Numberbrand/enterprise Number 6,7,8 Alexander McQueen 4 11 Baidu 1 1 Burberry 4 6,7,8,9 Calvin Klein 9 11 Coach 9 9 Jil Sander 4 11 Lee 9 1 M Missoni 1 11 Neiman Marcus 4 4 Net-a-Porter 4 6,7,8,9 Outlets 9 9 Pepsi 1 11 Rakuten 1 1 Suning 6,7 11 Tecent 10,11 10 Valentino 1 Qqmall 10 Yoox 4 1 1 4 6,7,8 4,5 4,5 1 1
  3. 3. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA APRIL, 2012Digital Strategy Advisory About L’Atelier BNP Paribas Headquarter Paris 16, rue de Hanovre 75002 Paris – France For more than 30 years, L’Atelier has been working as an “innovation enabler” for international groups and mid-cap companies. L’Atelier provides to companies its expertise to identify and understand the major upcoming trends related to the digital economy. L’Atelier is an independent consulting Asia Regional Office: firm, part of BNP Paribas Group. Cloud Nine Plaza, 9/F 1118, West Yanan Road 200052 Shanghai - China (8621) 62818533 Shanghai Other available products US Regional Office:  Research 2415, 3rd street - suite 231 San Francisco, CA 94107 - USA - Customized reports 1(415) 8745525 - Case studies reports - Markets studies -  Advisory - e-Commerce Advisory - Market Entry Advisory San Francisco - Investment Advisory  Workshops - Promotional events - Learning Expeditions Download corporate presentation at: 2