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Case Study: Learning Expedition in South Korea


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In December 2011, L'Atelier Shanghai led a delegation of executives to discover the coolest innovations in the country of Samsung, LG... and kimchi.

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Case Study: Learning Expedition in South Korea

  1. 1. Learning Expedition Case Study:Exploring Digital Innovations in South Korea
  2. 2. Needs & ObjectivesClient Objectives 1. Vision of upcoming trends and future technologiesOnline brokerage & saving company part of BNP Paribas• N01 in Europe 2. Maintain company’ position as an innovation leader• Serving more than 2 million customers 3. How to integrate Asia to overall business strategyActual and future growth driven by :• International expansion• digital innovation through Internet and mobileSolution: Immersive program in South Korea 4 days in Seoul and Suwon City 14 executives joining the delegation One of the most advanced digital economies o Samsung, LG, … and other leading tech companies are there o Among the top countries in broadband and smartphone use o Rapid mass adoption of advanced technologies o Unique market dynamics and economic structure SAMSUNG HEADQUARTERS© Copyright L’Atelier BNP Paribas. 2011 2
  3. 3. Program design Optimal balance between business insights and prospective insights Business Insights Understand the market Meet innovation leaders Experience the future 3 learning objectives Startups Program design Prospective Insights Innovation Giants© Copyright L’Atelier BNP Paribas. 2011 3
  4. 4. Understand the Market  Overview of Korea macroeconomic figures at KOTRA and BNP Paribas Korea  Discussions with top brokerage firms in Korea - KDB Daewoo Securities and Daishin Securities  Inside look of next-generation IT systems at the Korea Stock Exchange DISCUSSIONS ON KOREAN ECONOMY KOTRA KOREA STOCK EXCHANGE MEETINGS WITH LEADING STOCKBROKERS© Copyright L’Atelier BNP Paribas. 2011 4
  5. 5. Meet Innovation Leaders  Presentation on next-generation mobile banking at LG headquarters  Discussion about Samsungs innovation techniques at Samsung headquarters in Suwon  Visit to Samsung DLight technology showroom SAMSUNG HEADQUARTERS CUTTING-EDGE INNOVATIONS LG HEADQUARTERS CASE SHARING WORLD’S BIGGEST FLASH MEMORY MANUFACTURER DIGITAL SHOWROOM© Copyright L’Atelier BNP Paribas. 2011 5
  6. 6. Experience the Future  Visit to Tesco Homeplus, first offline virtual store  NFC technology presentation with Orange Labs  Visit to I-Fashion technology startup specializing in advanced body-scanning techniques  Vision of upcoming consumer technologies at SK T.Um Exhibition Center IFASHION HOME OF THE FUTURE TRANSPARENT DISPLAYS 4G MOBILE TECHNOLOGY TESCO HOMEPLUS VIRTUAL STORE 3D IMMERSION© Copyright L’Atelier BNP Paribas. 2011 6
  7. 7. Overall process Coordination Debrief on Mini-site Program Digital with coordination Guidebook Interpreter Value and Results Preparing the During the After the expedition expedition expedition© Copyright L’Atelier BNP Paribas. 2011 7
  8. 8. Result & Value Delegates’ comments “Really good organization before and during the trip.” “An inspiring and enriching experience.”  Networking opportunities with leading Korean companies “I was glad to discover a  Unique cultural immersion new country full of  Inside view of Korean market specificities innovation and  Innovations in online brokerage and mobile banking motivation.”  New insights on organizational innovation  Knowledge of new and upcoming technology trends © Copyright L’Atelier BNP Paribas. 2011 8
  9. 9. About us Contact us L’Atelier (Shanghai) Ltd. 哲翰管理咨询(上海)有限公司 L’Atelier is an independent consulting firm, part of Find us BNP Paribas Group. L’Atelier BNP Paribas SHANGHAI OFFICE Cloud Nine Plaza, 9/F 1118, West Yanan Road 200052 Shanghai - China (8621) 62818533 Shanghai© Copyright L’Atelier BNP Paribas. 2011 9