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Edurio's Broccoli Product: How Good Ideas Fail

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Edurio provides actionable feedback for school networks, principals, and teachers \u2013 a valuable idea that almost killed the company in 2016. This talk covers why having good ideas might be dangerous and tells Edurio's story of user research: from having ideas to identifying use-cases to a need-driven approach.

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Edurio's Broccoli Product: How Good Ideas Fail

  1. 1. www.edurio.com contact@edurio.com @eduriocom www.edurio.com contact@edurio.com How not to Make a Broccoli Janis Strods, founder of Edurio
  2. 2. 2010 2017+
  3. 3. Product Process People
  4. 4. 2010 2017+
  5. 5. 2010
  6. 6. 2010 Ernest
  7. 7. 2010 Teacher feedback
  8. 8. 2010 Edgars N
  9. 9. 2010 150 LVL
  10. 10. Idea Product 2010
  11. 11. Try crafting it Process 2010
  12. 12. 2014
  13. 13. 2014 Janis G
  14. 14. 2014 Teacher feedback
  15. 15. 2014 Edgars N
  16. 16. Idea + Skills Product 2014
  17. 17. 2014 Just craft it Process
  18. 18. 2014 6 People
  19. 19. 2015
  20. 20. 2015 Users
  21. 21. 2015 Users
  22. 22. School leaders Teachers Students Parents Municipalities 2015
  23. 23. Idea + Skills + Users Product 2015
  24. 24. Just craft it better Process 2015
  25. 25. 2015 8 People
  26. 26. 2016
  27. 27. Idea-centered product
  28. 28. Pull Bad Push Good
  29. 29. stop, really
  30. 30. Need-centered product
  31. 31. Listen to your power users
  32. 32. Create user personas
  33. 33. Stop pitching for a moment
  34. 34. Set aside time for data
  35. 35. 2016 Defined user + Needs + Solutions Product
  36. 36. 2016 Ask then craft Process
  37. 37. 2016 20 People
  38. 38. stop, really
  39. 39. 2017 Western Cape, South Africa Oxford University Press United Learning, UK
  40. 40. 2017 Defined user + Needs + Solutions + Validation Product
  41. 41. 2017 Ask then craft then ask then … Process
  42. 42. Product Process People
  43. 43. Future ? Process
  44. 44. Listen to your power team
  45. 45. Plans WIP
  46. 46. Create team personas
  47. 47. Stop recruiting for a moment
  48. 48. Set aside time for data
  49. 49. Future ? Process
  50. 50. Future Better Process
  51. 51. Future Better Product
  52. 52. People Process Product
  53. 53. janis.strods@edurio.com

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