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Magyar Posta focusing on regional B2C         parcel distribution     EastLog Congress, Praha, 27-29 May 2009Levente Lászl...
1   CEE Europe and Hungary2   Briefly about Magyar Posta3   Briefly about International Business Unit4   Briefly about CEE...
 Europe and CEE
 Hungary and CEE market size (inhabitants)                                    COUNTRY               POPULATION An average...
 Briefly about Magyar Posta Hungary                    Postal network    93.000 km2               Headcount: 35,000 emp...
 International recognition – World Mail Award 2009 Magyar Posta for its transformation from a bureaucratic postal organiz...
 Briefly about International Business Unit   International Business Unit is responsible for all international    mail (l...
 Activity of the International Business Unit (overview)                                                       Be the CEE ...
 International recognition – IPC Certificate of ExcellenceQuality is always rewarded !                                   ...
Destination Hungary
 CEE Competence Center  Regional postal operations(1) Direct entry                            (2) Cooperation andagreeme...
 Top 3 relations – international letter mail CZ                          DE; 29                         AT; 8            ...
 Top 3 relations – international parcel  CZ                      DE; 25                      AT; 5                       ...
 Magyar Posta International – More than just delivery !                        CEE COMPETENCE CENTER                     ...
 What makes us different ?  Optimal location - gateway to Europe and CEE delivery     We can reach many of CEE’s emergi...
 What is important for the customers ?  Source: BCG/IPC, 2008
 What are we doing ? Regional-distribution model                                            Price                        ...
 What is motivating us? (satisfied customers)
 Global downturn makes forecast difficult  Go CEE !  * The Ifo World Economic Climate Index is based on a monthly survey...
   Thank you for your kind attention !       The CEE countries represent a massive business          opportunity that Mag...
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Magyar Posta focusing on Regional B2C Parcel distribution, Prague, Czech Rep. 2009

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Magyar Posta focusing on Regional B2C Parcel distribution, Prague, Czech Rep. 2009

  1. 1. Magyar Posta focusing on regional B2C parcel distribution EastLog Congress, Praha, 27-29 May 2009Levente László, int’l sales executive
  2. 2. 1 CEE Europe and Hungary2 Briefly about Magyar Posta3 Briefly about International Business Unit4 Briefly about CEE Competence Center5 What makes us different ?
  3. 3.  Europe and CEE
  4. 4.  Hungary and CEE market size (inhabitants) COUNTRY POPULATION An average of 60-75% of the population is living in urban Bulgaria 7’700’000 areas. Czech Republic 10’200’000 Hungary 10’000’000 Poland 38’200’000 Romania 21’700’000 Slovakia 5’400’000 Slovenia 1’990’000 TOTAL 95’190’000 source: Study from PriceWaterHouseCooper, 2008
  5. 5.  Briefly about Magyar Posta Hungary Postal network  93.000 km2  Headcount: 35,000 employees  10 million  Network: 2,744 fixed + 356 inhab. „mobile” post offices  3 500 (serving 1000 settlements) localities The Company Core business  Corporatized in  Mail : 1,6 billion pieces / year 1993  Parcel : 5,2 million pieces / year  100% state-owned  Financial trans.: 335 million / year  Designated USP  Revenue: 765 million EUR (2008) Ildikó Szűts, Business Units CEO Domestic Domestic Corporate Private International Logistic Customers Customers Customers Systems
  6. 6.  International recognition – World Mail Award 2009 Magyar Posta for its transformation from a bureaucratic postal organization to a customer orientated service provider.
  7. 7.  Briefly about International Business Unit  International Business Unit is responsible for all international mail (letters, parcel and express) activities of Magyar Posta History Established as business unit in 2004 to support the international activity of Magyar Posta. To be recognized as Competence Center Vision for CEE – for international postal services in the CEE and SEE countries. (1) international activity based on partnership and bilateral agreements Botond Szebeny, Exec. Director Priorities (2) Leverage among the different sales channels and solutions (3) One Point of Entry to CEE-region for international postal services
  8. 8.  Activity of the International Business Unit (overview) Be the CEE Competence Center for our customers Earning the right to play Traditional on international market 2009 - 2012 international mail business 2005 - 2008 - 2004 • strategic partnerships • improving distribution quality • implementing different sales & distribution • outbound and • joining REIMS-East channels inbound activity • joining IPC-IDM •implementing a suitable • UPU products • joining IPC-EPG product portfolio • improvement of the •implementing a low cost product portfolio CEE logistic network • joining Pay-for- • focusing on the Performance EMS customers’ needs • bilateral agreements & partnerships
  9. 9.  International recognition – IPC Certificate of ExcellenceQuality is always rewarded !  An indisputable sign that Magyar Posta International Business Unit fully meets the most rigorous quality standards in handling international mail.  Only 12 other operators in the world have had the privilege to be awarded.  It is also the proof that our efficiency can meet your company’s requirements.
  10. 10. Destination Hungary
  11. 11.  CEE Competence Center  Regional postal operations(1) Direct entry (2) Cooperation andagreements with partnership with localincumbent postal alternative postaloperators - PPO distributors - APD (3) High quality + low costs = best(4) Contractual price/value ratiopartners abroad .
  12. 12.  Top 3 relations – international letter mail CZ DE; 29 AT; 8 SK; 23 SI DE; 20 AT; 23 IT; 13 SK DE; 8 Europa; 9 CZ; 47 RO DE; 20 IT; 14 HU; 9 HR DE; 22 Italy 6 SI; 12 BG DE; 18 Europa; 19 IT; 6 PL DE; 33 Europe 10 UK ; 5 HU DE; 29 AT; 12 Europa; 10 0% 20% 40% 60% 80% Germany is the most important partner for the CEE countries
  13. 13.  Top 3 relations – international parcel CZ DE; 25 AT; 5 SK; 25 SI DE; 29 AT; 15 IT; 8 SK DE; 11 Europa; 12 CZ; 44 RO DE; 17 IT; 15 UK; 9 HR DE; 29 IT; 13 SI; 10 BG DE; 16 Europe, 19 IT; 6 PL DE; 30 Europe, 9 UK; 6 HU DE; 29 AT; 8 Europa; 9 0% 20% 40% 60% 80% Germany is the most important partner for the CEE countries
  14. 14.  Magyar Posta International – More than just delivery ! CEE COMPETENCE CENTER INTERNATIONAL SOLUTIONS LETTER MARKETING PUBLISHING PARCEL & e- POST Solutions Solutions Solutions EXPRESS Solutions Solutions - transactional - unaddressed & - periodicals - parcel - hybrid mail mail semi-addressed - catalogues - express - e-COD - priority - DM - books, - reverse - e-PPI - economy - database - Printed matters logistics - digital solutions - registered - business reply - COD (value added) - inserting - track & trace
  15. 15.  What makes us different ?  Optimal location - gateway to Europe and CEE delivery  We can reach many of CEE’s emerging economies on our borders by road within 6 hours and we deliver to most European destinations within 48 hours by air.  Knowledge of Hungarian and CEE market  We provide a full range of competitive and personalized solutions for traditional business mail and parcels and for high volume direct mail for CEE destinations  International network  We operate through Exchange Offices in major markets with specialized staff to offer you the most cost-effective solutions and smooth handling  Dedicated Account Manager  The Account Manager serves as a single point of contact, responding to all your questions and ensuring smooth, on-time handling of all your mailings.
  16. 16.  What is important for the customers ? Source: BCG/IPC, 2008
  17. 17.  What are we doing ? Regional-distribution model Price  Postage cost  Transport cost  Distribution cost Reliability Service Leverage operation Lead-time Product  Letter product  Delivery lead-time  Parcel product  Transport lead-time  Express product Efficiency
  18. 18.  What is motivating us? (satisfied customers)
  19. 19.  Global downturn makes forecast difficult  Go CEE ! * The Ifo World Economic Climate Index is based on a monthly survey of more than 7,000 companies in Germany, asking them for their opinion of their current business situation and their expectations for the future business climate. The index measures the changes in business confidence and is an early indicator for economic development in Germany.
  20. 20.  Thank you for your kind attention ! The CEE countries represent a massive business opportunity that Magyar Posta International – as your single-source international postal partner – can help you exploit to the full ! Ask for a competitive quote  e-mail: international@posta.hu

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