HAIRCUTS FOR MEN

                2010 Radio Buy



Overview - page 2
Recommendations - page 3



Broadcast/Radio

ESPN 20...
Build Texasedia
         M
        www.buildtexasmedia.com
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Build Texasedia
         M
        www.buildtexasmedia.com
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Õ²±½µ±«¬- îðïð λª·-»¼
                                                                ÜßÔÔßÍóÚÌò ÉÑÎÌØ øÓ»¬®± Í«®ª»§ ß®»¿...
Current - 2009 - ESPN Knockouts schedule




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Proposed Schedule
                                                          DALLAS-FT. WORTH (Metro Survey Area)
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Proposed Schedule
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Proposed Schedule
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ReachMaster Schedule Analysis
                                                                 105-3 The Fan 3 weeks/Month...
2009 Football season schedule


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Top stations in the market for men 25-54 are highlighted.
                             Circled stations have submitted sch...
KJON-AM   Dallas TX Hispanic             5,000/ 850 Chatham Hill Fnd       <>N/A

KKDA-AM   Dallas TX Black               ...
KZMP-AM   Dallas TX Spanish News/Ta    32,000/1540 Liberman Bdcst    <>LER

KZMP-FM   Dallas TX Ethnic-Other       20,500/...
Station Ranker

         Quan. Survey: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM                               Populati...
Multi Daypart Ranker
      Top 20                                           Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM  ...
Multi Daypart Ranker
   Top 20                                           Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM     ...
Audience Composition

                 Quan. Survey: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM                         ...
Audience Composition

                Quan. Survey: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM                          ...
Audience Composition

             Quan. Survey: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM                             ...
Audience Composition

                 Quan. Survey: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM                         ...
K Os Radio 2009 2010
K Os Radio 2009 2010
K Os Radio 2009 2010
K Os Radio 2009 2010
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Knockouts Radio Buy Recommendations 2010

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K Os Radio 2009 2010

  1. 1. HAIRCUTS FOR MEN 2010 Radio Buy Overview - page 2 Recommendations - page 3 Broadcast/Radio ESPN 2010 Schedule - page 4 ESPN 2009 Schedule - page 5 KSCS 2010 Schedule - page 6 KPLX 2010 Schedule - page 7 KTCK 2010 Schedule - page 8 KRLD 2010 Schedule - page 9 KRLD 2009 Schedule - page 10 Station/Format/Frequency/Owner Information for DFW Market - pp 11-13 Station Ranker - page 14 Multi Daypart Ranker - pp 15-16 Total Market Audience Comp - pp 17-24 Male 12+ Build Texasedia M
  2. 2. Build Texasedia M www.buildtexasmedia.com PO Box 92644 Austin, TX 78709-2644 Phone: 512-853-9558 Fax: 512-276-6728 Leslie M. Shaffer • lshaffer@buildtexasmedia.com Overview 2009 – What you have now: ESPN running six hard placement :60 promotional endorsements by Shaun Dodge per month and 30 rotators running 5a – 12m ten days a month for $2,703 NET PLUS $500 talent fee to Shaun Dodge. The good: Endorsements tend to work for your type of business, they are easier to track and the :60 spot Shaun did for you sounds good. Your :30 spot sounds great. The bad: Ten days of rotators and Shaun talking about Knockouts six times a month isn’t reaching enough of your target customers. The budget you have won’t go far in a market the size of DFW. What you need: Hard placement to increase your reach, more spots over more days in the month to increase frequency, and a music station to reach more of your target demographic on the weekend. In addition, the Cowboy football season and the events surrounding that and the new stadium present a good opportunity for Knockouts promotion the last quarter of 2009 into January of 2010. 2009 Cowboy football season opportunities: Lowest investment: $2,125 Net with The Fan/KRLD-FM/105.3 gets you 20 hard placement spots one week a month. I can renegotiate this if you want more exposure and if you want to increase the investment. With an approval process for being part of a Cowboy promotion, Knockouts will be eligible to participate in The Fan’s Cowboys Watching Parties and Pre-game Show for the 2009 season held Sundays at The Gaylord Texas in Grapevine. ESPN has some promotions for investments of $5,000 and $6,000 respectively. I believe you have received both of those PPT presentations. My thoughts are that the ROI is not sufficient for Knockouts. 2010 Caveats: The Ticket has a loyal audience and is ranked #1 in the market. However, your budget will not go far enough to gain enough frequency at their rates, and their station range is incredibly low. KRLD/The Fan/ 105.3 can give you hard placement spots with excellent frequency, but even though they are the Cowboy flagship station, in 2010 they still can’t give you the reach and coverage you need. Endorsements are hard to come by on The Fan as well. Rotators are the only way to flesh out your buy with the budget you have. Rotators give you the frequency you need, but hard placement dayparts give you better reach and are easier to track as long as you keep an eagle eye on your traffic compared to your weekly and monthly radio campaign schedule. To make sure you are getting your money’s worth, check your invoice every month from the stations. It will give you the official station log of when your spots ran within 15 minutes. This is how you can tell if your rotators are running at a decent time and if your hard placement spots are running in the correct time frame. Should you decide to hire Build Texas Media as your agency, we will track with the station logs and require compensation from the stations that don’t run according to the buy. Compensation means extra spots at no charge.
  3. 3. Build Texasedia M www.buildtexasmedia.com PO Box 92644 Austin, TX 78709-2644 Phone: 512-853-9558 Fax: 512-276-6728 Leslie M. Shaffer • lshaffer@buildtexasmedia.com Recommendations 2010 Recommendations: Stick with ESPN. You get the advantage of :60 live endorsements, a :60 spot recorded by Shaun himself, and a schedule I designed and ESPN can live with. You get better reach with coverage for every weekday of the month instead of just ten days a month. The best part is the price is almost exactly the same including Shaun’s talent fee. $2,805 Net plus $500 2009: Net Reach with current ESPN schedule each month – 129,900 2010 Schedule: Net Reach – 176,200 2009: Monthly frequency – 1.9 2010 Schedule: Monthly frequency – 1.9 2009: Cumulative audience – 260,300 2010 Schedule: Cumulative audience – 360,400 KSCS/Country/96.3 will give you a rate that allows you to dominate a daypart every Saturday of the month from 6a-3p. This is hard placement when KSCS ranks #2 and #5 in the market for men 25-54. This will reach men who haven’t heard your commercials before. This fills in the gap of coverage you need for weekends, and it gives you coverage in a daypart long before your stores close on Saturdays with a boost for your stores that are open on Sunday. The rate is $85 Net. You get 3 :30 spots running 6a-3p every Saturday for $1,020 every four weeks. KPLX/Country/The Wolf 99.5 will come close to matching the KSCS rate with an offer of $93.50 Net per :30 spot with the same schedule if you sign off to run it the first quarter of 2010 by this coming Monday, October 5th. Otherwise the rate goes up to $110.50 Net, and my rep wasn’t sure how long she could hold that rate. The Saturday daypart with KSCS will get you almost the exact same exposure without being rushed to sign off. The numbers: ESPN: Total Net to Station each 4-week schedule - $3,305 KSCS: Total Net to Station each 4-week schedule - $1,020 Grand Total: $4,325 Build Texas Media monthly fee: $500 Total Annual Radio budget covering 48 weeks of radio in 2010: $57,900
  4. 4. Õ²±½µ±«¬- îðïð λª·-»¼ ÜßÔÔßÍóÚÌò ÉÑÎÌØ øÓ»¬®± Í«®ª»§ ß®»¿÷ ßËÙðç ñ ÖËÔðç ñ ÖËÒðç Ó îëóëì ÕÛÍÒóÚÓ Ú´·¹¸¬ ßæ ï É»»µ øïñì÷ Ü¿§°¿®¬ Í°±¬- Ô»²¹¬¸ Ò±¬»- כּ ߪ»®¿¹» ÝÐÐ ÙÎÐ- ײª»-¬³»²¬ û ±º û Ò»¬ Ú®»¯«»²½§ Ý«³» û ±º ο¬·²¹ ܱ´´¿®- λ¿½¸ λ¿½¸ л®-±²- Ý«³» ÓôÉ í°óê° î êð ܱ¼¹»Ô×ÊÛÍ üîîëòðð ðòêû üíéëòðð ïòî üìëðòðð éëû ïòðû ïëôïðð ïòï èïôêðð ïèòëû ÓóÚ ë¿óïî³ ïð êð üïëòðð ðòìû üíéòëð ìòð üïëðòðð îëû íòïû ììôçðð ïòí ïçìôèðð îíòðû Ѳ» É»»µ ̱¬¿´ ïî üëðòðð ðòìû üïïëòíè ëòî üêððòðð íòèû ëìôëðð ïòì ïçìôèðð îèòðû Ú´·¹¸¬ ̱¬¿´ ïî üëðòðð ðòìû üïïëòíè ëòî üêððòðð íòèû ëìôëðð ïòì ïçìôèðð îèòðû ÕÛÍÒóÚÓ Ú´·¹¸¬ ßæ ï É»»µ øïñïï÷ Ü¿§°¿®¬ Í°±¬- Ô»²¹¬¸ Ò±¬»- כּ ߪ»®¿¹» ÝÐÐ ÙÎÐ- ײª»-¬³»²¬ û ±º û Ò»¬ Ú®»¯«»²½§ Ý«³» û ±º ο¬·²¹ ܱ´´¿®- λ¿½¸ λ¿½¸ л®-±²- Ý«³» ÓóÚ ê¿óïð¿ ë íð üïèðòðð ðòêû üíððòðð íòð üçððòðð èêû îòîû íïôèðð ïòí ïîìôìðð îëòêû ÓóÚ ë¿óïî³ ïð êð üïëòðð ðòìû üíéòëð ìòð üïëðòðð ïìû íòïû ììôçðð ïòí ïçìôèðð îíòðû Ѳ» É»»µ ̱¬¿´ ïë üéðòðð ðòìû üïëðòðð éòð üïôðëðòðð ìòêû êêôïðð ïòë ïçìôèðð ííòçû Ú´·¹¸¬ ̱¬¿´ ïë üéðòðð ðòìû üïëðòðð éòð üïôðëðòðð ìòêû êêôïðð ïòë ïçìôèðð ííòçû ÕÛÍÒóÚÓ Ú´·¹¸¬ ßæ ï É»»µ øïñïè÷ Ü¿§°¿®¬ Í°±¬- Ô»²¹¬¸ Ò±¬»- כּ ߪ»®¿¹» ÝÐÐ ÙÎÐ- ײª»-¬³»²¬ û ±º û Ò»¬ Ú®»¯«»²½§ Ý«³» û ±º ο¬·²¹ ܱ´´¿®- λ¿½¸ λ¿½¸ л®-±²- Ý«³» ÓôÉ í°óê° î êð ܱ¼¹»Ô×ÊÛÍ üîîëòðð ðòêû üíéëòðð ïòî üìëðòðð éëû ïòðû ïëôïðð ïòï èïôêðð ïèòëû ÓóÚ ë¿óïî³ ïð êð üïëòðð ðòìû üíéòëð ìòð üïëðòðð îëû íòïû ììôçðð ïòí ïçìôèðð îíòðû Ѳ» É»»µ ̱¬¿´ ïî üëðòðð ðòìû üïïëòíè ëòî üêððòðð íòèû ëìôëðð ïòì ïçìôèðð îèòðû Ú´·¹¸¬ ̱¬¿´ ïî üëðòðð ðòìû üïïëòíè ëòî üêððòðð íòèû ëìôëðð ïòì ïçìôèðð îèòðû ÕÛÍÒóÚÓ Ú´·¹¸¬ ßæ ï É»»µ øïñîë÷ Ü¿§°¿®¬ Í°±¬- Ô»²¹¬¸ Ò±¬»- כּ ߪ»®¿¹» ÝÐÐ ÙÎÐ- ײª»-¬³»²¬ û ±º û Ò»¬ Ú®»¯«»²½§ Ý«³» û ±º ο¬·²¹ ܱ´´¿®- λ¿½¸ λ¿½¸ л®-±²- Ý«³» ÓóÚ í°óé° ë íð üïèðòðð ðòëû üíêðòðð îòë üçððòðð èêû îòîû íïôéðð ïòî ïíèôððð îíòðû ÓóÚ ë¿óïî³ ïð êð üïëòðð ðòìû üíéòëð ìòð üïëðòðð ïìû íòïû ììôçðð ïòí ïçìôèðð îíòðû Ѳ» É»»µ ̱¬¿´ ïë üéðòðð ðòìû üïêïòëì êòë üïôðëðòðð ìòëû êëôëðð ïòë ïçìôèðð ííòêû Ú´·¹¸¬ ̱¬¿´ ïë üéðòðð ðòìû üïêïòëì êòë üïôðëðòðð ìòëû êëôëðð ïòë ïçìôèðð ííòêû Ù®¿²¼ ̱¬¿´- ͬ¿¬·±² Í°±¬- כּ ߪ»®¿¹» ÝÐÐ ÙÎÐ- ײª»-¬³»²¬ û λ¿½¸ Ò»¬ λ¿½¸ Ú®»¯«»²½§ Ý«³» û ±º Ý«³» ο¬·²¹ л®-±²- ÕÛÍÒóÚÓ ëì üêïòïï ðòìû üïíèòðè îíòç üíôíððòðð ïîòîû ïéêôîðð ïòç íêðôìðð ìèòçû ̱¬¿´ ëì üêïòïï ðòìû üïíèòðè îíòç üíôíððòðð ïîòîû ïéêôîðð ïòç íêðôìðð ìèòçû reach 100,000 more potential customers over 4 weeks with about the same $$ as ̸·- ®»°±®¬ ©¿- ½®»¿¬»¼ «-·²¹ ¬¸» º±´´±©·²¹ ·²º±®³¿¬·±²æ ÜßÔÔßÍóÚÌò ÉÑÎÌØå ßËÙðç ñ ÖËÔðç ñ ÖËÒðçå Ó»¬®±å Ó«´¬·°´» Ü¿§°¿®¬- Ë-»¼ å Ó îëóëìå Í»» Ü»¬¿·´»¼ ͱ«®½·²¹ п¹» º±® ݱ³°´»¬» Ü»¬¿·´-òyou were spending for 2 weeks in 2009 ݱ°§®·¹¸¬ îððç ß®¾·¬®±² ײ½ò ß´´ η¹¸¬- λ-»®ª»¼ п¹» ï ±º í ͽ¸»¼«´» PDF created with pdfFactory trial version www.pdffactory.com
  5. 5. Current - 2009 - ESPN Knockouts schedule Õ²±½µ±«¬- ðç øÙ®±-- ̱¬¿´-÷ ÜßÔÔßÍóÚÌò ÉÑÎÌØ øÓ»¬®± Í«®ª»§ ß®»¿÷ ßËÙðç ñ ÖËÔðç ñ ÖËÒðç Ó îëóëì ÕÛÍÒóÚÓ Ú´·¹¸¬ ßæ î É»»µ- ó Ò± Ü¿¬»- Ü¿§°¿®¬ Í°±¬- Ò±¬»- Ô»²¹¬¸ כּ ߪ»®¿¹» ÝÐÐ ÙÎÐ- ײª»-¬³»²¬ û ±º û Ò»¬ Ú®»¯«»²½§ Ý«³» û ±º ο¬·²¹ ܱ´´¿®- λ¿½¸ λ¿½¸ л®-±²- Ý«³» ÓóÚ ê¿óè° ïî íð üéëòðð ðòëû üïëðòðð êòð üçððòðð ëéû ìòïû ëçôèðð ïòì ïèèôëðð íïòéû ÓóÉ í°óê° í Ô×ÊÛ êð üîîëòðð ðòêû üíéëòðð ïòè üêéëòðð ìîû ïòëû îïôîðð ïòî çêôèðð îïòçû ÓóÚ ë¿óïî³ í êð üëòðð ðòìû üïîòëð ïòî üïëòðð ïû ïòïû ïêôïðð ïòï ïçìôèðð èòíû Ѳ» É»»µ ̱¬¿´ ïè üèèòíí ðòëû üïéêòêé çòð üïôëçðòðð ëòìû éèôíðð ïòê ïçìôèðð ìðòîû Ú´·¹¸¬ ̱¬¿´ íê üèèòíí ðòëû üïéêòêé ïèòð üíôïèðòðð çòðû ïîçôçðð ïòç îêðôíðð ìçòçû Ù®¿²¼ ̱¬¿´- ͬ¿¬·±² Í°±¬- כּ ߪ»®¿¹» ÝÐÐ ÙÎÐ- ײª»-¬³»²¬ û λ¿½¸ Ò»¬ λ¿½¸ Ú®»¯«»²½§ Ý«³» û ±º Ý«³» ο¬·²¹ л®-±²- ÕÛÍÒóÚÓ íê üèèòíí ðòëû üïéêòêé ïèòð üíôïèðòðð çòðû ïîçôçðð ïòç îêðôíðð ìçòçû ̱¬¿´ íê üèèòíí ðòëû üïéêòêé ïèòð üíôïèðòðð çòðû ïîçôçðð ïòç îêðôíðð ìçòçû ß½½»°¬»¼ Þ§ ͬ¿¬·±² ½ Ü¿¬» ß½½»°¬»¼ Þ§ Ý´·»²¬ ½ Ü¿¬» ̸·- -¬¿¬·±² ¼±»- ²±¬ ¼·-½®·³·²¿¬» ·² ¬¸» -¿´» ±º ¿¼ª»®¬·-·²¹ ¬·³»ô ¿²¼ ©·´´ ¿½½»°¬ ²± ¿¼ª»®¬·-·²¹ ©¸·½¸ ·- °´¿½»¼ ©·¬¸ ¿² ·²¬»²¬ ¬± ¼·-½®·³·²¿¬» ±² ¬¸» ¾¿-·- ±º ®¿½»ô ¹»²¼»® ±® »¬¸²·½·¬§ò ß¼ª»®¬·-»® ¸»®»¾§ ½»®¬·º·»- ¬¸¿¬ ·¬ ·- ²±¬ ¾«§·²¹ ¾®±¿¼½¿-¬·²¹ ¿·® ¬·³» «²¼»® ¬¸·- ¿¼ª»®¬·-·²¹ -¿´»- ½±²¬®¿½¬ º±® ¿ ¼·-½®·³·²¿¬±®§ °«®°±-»ô ·²½´«¼·²¹ ¾«¬ ²±¬ ´·³·¬»¼ ¬± ¼»½·-·±²- ²±¬ ¬± °´¿½» ¿¼ª»®¬·-·²¹ ±² °¿®¬·½«´¿® -¬¿¬·±²- ±² ¬¸» ¾¿-·- ±º ®¿½»ô ¹»²¼»®ô ²¿¬·±²¿´ ±®·¹·²ô ±® ¿²½»-¬®§ò ̸·- ®»°±®¬ ©¿- ½®»¿¬»¼ «-·²¹ ¬¸» º±´´±©·²¹ ·²º±®³¿¬·±²æ ÜßÔÔßÍóÚÌò ÉÑÎÌØå ßËÙðç ñ ÖËÔðç ñ ÖËÒðçå Ó»¬®±å Ó«´¬·°´» Ü¿§°¿®¬- Ë-»¼ å Ó îëóëìå Í»» Ü»¬¿·´»¼ ͱ«®½·²¹ п¹» º±® ݱ³°´»¬» Ü»¬¿·´-ò ݱ°§®·¹¸¬ îððç ß®¾·¬®±² ײ½ò ß´´ η¹¸¬- λ-»®ª»¼ п¹» ï ±º î ͽ¸»¼«´» PDF created with pdfFactory trial version www.pdffactory.com
  6. 6. Proposed Schedule DALLAS-FT. WORTH (Metro Survey Area) AUG09 / JUL09 / JUN09 M 25-54 KSCS-FM Flight A: 1 Week - No Dates Daypart Spots Length Rate Average CPP GRPs % of Investment % of % Net Frequency Cume % of Rating GRPs Dollars Reach Reach Persons Cume Sa 6a-3p 3 30 $100.00 0.5% $200.00 1.5 100% $300.00 100% 1.2% 17,200 1.2 74,900 23.0% One Week Total 3 $100.00 0.5% $200.00 1.5 $300.00 1.2% 17,200 1.2 74,900 23.0% Flight Total 3 $100.00 0.5% $200.00 1.5 $300.00 1.2% 17,200 1.2 74,900 23.0% KSCS-FM Flight B: 4 Weeks (1/4, 1/11, 1/18, 1/25) Daypart Spots Length Rate Average CPP GRPs % of Investment % of % Net Frequency Cume % of Rating GRPs Dollars Reach Reach Persons Cume Sa 6a-3p 3 30 $100.00 0.5% $200.00 1.5 100% $300.00 100% 1.2% 17,200 1.2 74,900 23.0% One Week Total 3 $100.00 0.5% $200.00 1.5 $300.00 1.2% 17,200 1.2 74,900 23.0% Flight Total 12 $100.00 0.5% $200.00 6.0 $1,200.00 3.7% 53,800 1.5 146,000 36.8% Grand Totals Station Spots Rate Average CPP GRPs Investment % Reach Net Reach Frequency Cume % of Cume Rating Persons KSCS-FM 15 $100.00 0.5% $200.00 7.5 $1,500.00 4.3% 61,600 1.7 146,000 42.2% Total 15 $100.00 0.5% $200.00 7.5 $1,500.00 4.3% 61,600 1.7 146,000 42.2% for roughly a third of what you've been spending every month in 2009 with ESPN, you can reach over half (56%) of that same number of potential Accepted By Station c Date customers with a KSCS schedule - and reach a different segment of your men 25-54 demographic Accepted By Client c Date This station does not discriminate in the sale of advertising time, and will accept no advertising which is placed with an intent to discriminate on the basis of race, gender or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under this advertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particular stations on the basis of race, gender, national origin, or ancestry. This report was created using the following information: DALLAS-FT. WORTH; AUG09 / JUL09 / JUN09; Metro; Sa 6a-3p; M 25- 54; See Detailed Sourcing Page for Complete Details. Copyright 2009 Arbitron Inc. All Rights Reserved Page 1 of 2 Schedule
  7. 7. Proposed Schedule DALLAS-FT. WORTH (Metro Survey Area) AUG09 / JUL09 / JUN09 M 25-54 KPLX-FM Flight A: 4 Weeks (1/4, 1/11, 1/18, 1/25) Daypart Spots Length Rate Average CPP GRPs % of Investment % of % Net Frequency Cume % of Rating GRPs Dollars Reach Reach Persons Cume Sa 6a-3p 3 30 $110.00 0.7% $157.14 2.1 100% $330.00 100% 1.7% 24,100 1.2 95,500 25.2% One Week Total 3 $110.00 0.7% $157.14 2.1 $330.00 1.7% 24,100 1.2 95,500 25.2% Flight Total 12 $110.00 0.7% $157.14 8.4 $1,320.00 5.1% 73,100 1.6 182,500 40.1% Grand Totals Station Spots Rate Average CPP GRPs Investment % Reach Net Reach Frequency Cume % of Cume Rating Persons KPLX-FM 12 $110.00 0.7% $157.14 8.4 $1,320.00 5.1% 73,100 1.6 182,500 40.1% Total 12 $110.00 0.7% $157.14 8.4 $1,320.00 5.1% 73,100 1.6 182,500 40.1% The Wolf has a bit more reach, but there is no guarantee on the price like you have with Accepted By Station KCRS... c Date Accepted By Client c Date This station does not discriminate in the sale of advertising time, and will accept no advertising which is placed with an intent to discriminate on the basis of race, gender or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under this advertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particular stations on the basis of race, gender, national origin, or ancestry. This report was created using the following information: DALLAS-FT. WORTH; AUG09 / JUL09 / JUN09; Metro; M-F 6a-10a; M 25-54; See Detailed Sourcing Page for Complete Details. Copyright 2009 Arbitron Inc. All Rights Reserved Page 1 of 2 Schedule
  8. 8. Proposed Schedule DALLAS-FT. WORTH (Metro Survey Area) AUG09 / JUL09 / JUN09 M 25-54 KTCK-AM Flight A: 1 Week - No Dates Daypart Spots Length Rate Average CPP GRPs % of Investment % of % Net Frequency Cume % of Rating GRPs Dollars Reach Reach Persons Cume M-F 10a-3p 13 30 $225.00 1.2% $187.50 15.6 100% $2,925.00 100% 5.2% 75,100 2.9 105,000 71.5% One Week 13 $225.00 1.2% $187.50 15.6 $2,925.00 5.2% 75,100 2.9 105,000 71.5% Total Flight Total 13 $225.00 1.2% $187.50 15.6 $2,925.00 5.2% 75,100 2.9 105,000 71.5% Grand Totals Station Spots Rate Average CPP GRPs Investment % Reach Net Reach Frequency Cume % of Cume Rating Persons KTCK-AM 13 $225.00 1.2% $187.50 15.6 $2,925.00 5.2% 75,100 2.9 105,000 71.5% Total 13 $225.00 1.2% $187.50 15.6 $2,925.00 5.2% 75,100 2.9 105,000 71.5% 12 spots strategically placed with KCRS or The Wolf gives you more reach than 13 spots on a c Accepted By Station very good schedule for one week with the Date The Ticket - top sports station in the market Accepted By Client c Date This station does not discriminate in the sale of advertising time, and will accept no advertising which is placed with an intent to discriminate on the basis of race, gender or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under this advertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particular stations on the basis of race, gender, national origin, or ancestry. This report was created using the following information: DALLAS-FT. WORTH; AUG09 / JUL09 / JUN09; Metro; M-F 10a-3p; M 25-54; See Detailed Sourcing Page for Complete Details. Copyright 2009 Arbitron Inc. All Rights Reserved Page 1 of 2 Schedule
  9. 9. ReachMaster Schedule Analysis 105-3 The Fan 3 weeks/Month pres to Ms. Leslie Shaffer by Mike Nelson (214) 525-7072 Knock Outs DALLAS-FT. WORTH MEN 25-54 August 2009 ARBITRON 12+ PPM METRO Survey Area Population/Intab:1,444,900/313 3 Week Schedule Analysis SCHEDULE DESCRIPTION # SPOT AVG CUME TOTAL NET DAYPART WKS LENGTH RTG RTG SPOTS RATE COST FREQ REACH GRP's KRLD-FM Week 1: M-F 6A-10A 1 :30 0.4% 5.1% 3 $150 $450.00 1.2 16,600 1.2 M-F 10A-3P 1 :30 0.6% 5.4% 2 $150 $300.00 1.1 14,500 1.2 M-F 3P-7P 1 :30 0.4% 6.0% 2 $150 $300.00 1.1 9,800 0.8 M-F 5A-8P~ 1 :30 0.4% 8.8% 3 $50 $150.00 1.1 17,000 1.2 M-F 6A-6A~ 1 :30 0.3% 10.0% 8 $10 $80.00 1.2 28,400 2.4 TOTALS WEEK 1: 0.4% 10.0% 18 $71 $1,280.00 1.6 60,000 6.8 Week 2: M-F 6A-10A 1 :30 0.4% 5.1% 3 $150 $450.00 1.2 16,600 1.2 M-F 10A-3P 1 :30 0.6% 5.4% 2 $150 $300.00 1.1 14,500 1.2 M-F 3P-7P 1 :30 0.4% 6.0% 2 $150 $300.00 1.1 9,800 0.8 M-F 5A-8P~ 1 :30 0.4% 8.8% 3 $50 $150.00 1.1 17,000 1.2 M-F 6A-6A~ 1 :30 0.3% 10.0% 8 $10 $80.00 1.2 28,400 2.4 TOTALS WEEK 2: 0.4% 10.0% 18 $71 $1,280.00 1.6 60,000 6.8 TOTALS WEEK 1-2: 0.4% 10.0% 36 $71 $2,560.00 2.3 84,600 13.6 Week 3: M-F 6A-10A 1 :30 0.4% 5.1% 3 $150 $450.00 1.2 16,600 1.2 M-F 10A-3P 1 :30 0.6% 5.4% 2 $150 $300.00 1.1 14,500 1.2 M-F 3P-7P 1 :30 0.4% 6.0% 2 $150 $300.00 1.1 9,800 0.8 M-F 5A-8P~ 1 :30 0.4% 8.8% 3 $50 $150.00 1.1 17,000 1.2 M-F 6A-6A~ 1 :30 0.3% 10.0% 8 $10 $80.00 1.2 28,400 2.4 TOTALS WEEK 3: 0.4% 10.0% 18 $71 $1,280.00 1.6 60,000 6.8 TOTALS:KRLD-FM 0.4% 10.0% 54 $71 $3,840.00 3.0 98,100 20.4 Note: ~-Audience estimates for this daypart are derived by TAPSCAN based on Arbitron's copyrighted and proprietary audience estimates. They are not estimates produced by Arbitron. The Fan - Cowboy flagship station - with an excellent schedule like this, your total net reach with their current programming will never be as good as you get with ESPN, KSCS, or The Wolf The Fan is a good station to use now, during football season, but over the long haul in 2010, won't give you the audience you'll get with ESPN or KSCS...or both Page 1 Prepared with TAPSCAN v9.8.2. © 2009 Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN, Inc., used under license. Data © Arbitron Inc. Subject to the limitations and restrictions stated in the original report. Radio PPM, AUGUST 2009, © 2009 Arbitron Inc. PDF created with pdfFactory trial version www.pdffactory.com
  10. 10. 2009 Football season schedule ReachMaster Schedule Analysis 105-3 The Fan "Knock Outs" A pres to Ms. Leslie Shaffer by Mike Nelson (214) 525-7072 Knock Outs DALLAS-FT. WORTH MEN 18-44 August 2009 ARBITRON 12+ PPM METRO Survey Area Population/Intab:1,303,200/251 1 Week Schedule Analysis SCHEDULE DESCRIPTION # SPOT AVG CUME TOTAL NET DAYPART WKS LENGTH RTG RTG SPOTS RATE COST FREQ REACH GRP's KRLD-FM M-F 6A-9A~ 1 :60 0.4% 2.7% 2 $200 $400.00 1.1 8,600 0.8 M-F 10A-3P 1 :60 0.5% 3.9% 4 $200 $800.00 1.4 19,400 2.0 M-F 3P-7P 1 :60 0.3% 4.7% 2 $200 $400.00 1.1 7,500 0.6 M-F 6A-7P 1 :60 0.4% 6.8% 9 $100 $900.00 1.5 33,900 3.6 TOTALS WEEK 1: 0.4% 6.8% 17 $147 $2,500.00 2.0 47,700 7.0 SCHEDULE COMPUTATIONS: 1 Week MEN 18-44 POPULATION: 1,303,200 AVG CUME TOTAL NET STATION RTG RTG SPOTS RATE COST FREQ REACH GRP's KRLD-FM 0.4% 6.8% 17 $147 $2,500.00 2.0 47,700 7.0 TOTALS: 0.4% 6.8% 17 $147 $2,500.00 2.0 47,700 7.0 Note: ~-Audience estimates for this daypart are derived by TAPSCAN based on Arbitron's copyrighted and proprietary audience estimates. They are not estimates produced by Arbitron. $2,500 Gross or $2,125 NET per month, for the last quarter of 2009 this will get you into the Gaylord for Cowboy party time - a lot of exposure -something to Twitter about Prepared with TAPSCAN v9.8.2. © 2009 Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN, Inc., used under license. Data © Arbitron Inc. Subject to the limitations and restrictions stated in the original report. Radio PPM, AUGUST 2009, © 2009 Arbitron Inc. PDF created with pdfFactory trial version www.pdffactory.com
  11. 11. Top stations in the market for men 25-54 are highlighted. Circled stations have submitted schedules for KNOCKOUTS, included in this file. KRG Spectrometer All AM/FM in the Dallas-Ft Worth, TX MSA. Select a heading to resort by: Station MSA Specific Format Power/Freq. Owner Rep KATH-AM Dallas TX Religion 1,000/ 910 Chatham Hill Fnd <>N/A KBFB-FM Dallas TX Rhythmic CHR 100,000/ 97.9 Radio One, Inc <>Katz KBOC-FM Dallas TX Regional Mexica 93,000/ 98.3 Liberman Bdcst <>N/A KDFT-AM Dallas TX Religion 1,000/ 540 Multicultural Bdsct <>Self KDGE-FM Dallas TX Alt/Modern Rock 100,000/102.1 Clear Channel <>CCRS KDMX-FM Dallas TX Adult Contempor 100,000/102.9 Clear Channel <>CCRS KDXX-FM Dallas TX Regional Mexica 74,000/107.1 Univision <>Univision KEGL-FM Dallas TX Album-Oriented 100,000/ 97.1 Clear Channel <>CCRS KEOM-FM Dallas TX Non-Commercial 61,000/ 88.5 Mesquite Indpnt Sch <>N/A KERA-FM Dallas TX National Public 100,000/ 90.1 N Texas Public Brdct <>N/A ESPN KESN-FM Dallas TX Sports 100,000/103.3 ABC, Inc. <>McGavren KESS-FM Dallas TX Spanish Contemp 100,000/107.9 Univision <>Univision KFCD-AM Dallas TX Hispanic 7,000/ 990 D.B. Zwirn & Co <>N/A KFJZ-AM Dallas TX Hispanic 500/ 870 Siga Bdcst <>N/A KFLC-AM Dallas TX Spanish News/Ta 50,000/1270 Univision <>Univision KFXR-AM Dallas TX News 50,000/1190 Clear Channel <>CCRS KFZO-FM Dallas TX Regional Mexica 100,000/ 99.1 Univision <>Univision KHKS-FM Dallas TX Contemporary Hi 100,000/106.1 Clear Channel <>CCRS KHVN-AM Dallas TX Gospel 1,000/ 970 Mortenson Bdcst <>N/A KJKK-FM Dallas TX Classic Hits 100,000/100.3 CBS Radio <>CBS
  12. 12. KJON-AM Dallas TX Hispanic 5,000/ 850 Chatham Hill Fnd <>N/A KKDA-AM Dallas TX Black 500/ 730 Service Bdcst <>Christal KKDA-FM Dallas TX Urban Contempor 100,000/104.5 Service Bdcst <>Christal KKLF-AM Dallas TX Talk 10,000/1700 Cumulus Media Partners <>Eastman KLIF-FM Dallas TX Contemporary Hi 50,000/ 93.3 Cumulus Media Partners <>Eastman KLIF-AM Dallas TX Talk 5,000/ 570 Cumulus Media Partners <>Eastman KLNO-FM Dallas TX Spanish Adult H 100,000/ 94.1 Univision <>Univision KLTY-FM Dallas TX Adult Contempor 100,000/ 94.9 Salem Comm <>Katz KLUV-FM Dallas TX Classic Hits 100,000/ 98.7 CBS Radio <>CBS KMKI-AM Dallas TX Children 5,000/ 620 ABC, Inc. <>McGavren KMNY-AM Dallas TX News/Talk 50,000/1360 Multicultural Bdsct <>Self KMVK-FM Dallas TX Spanish Contemp 17,000/107.5 CBS Radio <>CBS KNIT-AM Dallas TX Spanish News/Ta 50,000/1480 James Cristal Lic LLC <>N/A KNOR-FM Dallas TX Regional Mexica 15,500/ 93.7 Liberman Bdcst <>N/A KPLX-FM Dallas TX Country 100,000/ 99.5 Cumulus Media Partners <>Eastman KPMZ-FM Dallas TX Oldies 93,000/ 96.7 Citadel Comm <>Katz KRLD-AM Dallas TX News 50,000/1080 CBS Radio <>CBS Cowboy KRLD-FM Dallas TX Sports 100,000/105.3 CBS Radio <>CBS flagship station KRNB-FM Dallas TX Urban Adult Con 94,000/105.7 Service Bdcst <>Christal KRVA-AM Dallas TX Ethnic-Other 5,000/1600 Mortenson Bdcst <>N/A KSCS-FM Dallas TX Country 100,000/ 96.3 Citadel Comm <>Katz KSKY-AM Dallas TX News/Talk 20,000/ 660 Salem Comm <>Salem KSOC-FM Dallas TX Urban Adult Con 100,000/ 94.5 Radio One, Inc <>Katz KTCK-AM Dallas TX Sports 9,000/1310 Cumulus Media Partners <>Eastman KTCY-FM Dallas TX Spanish Contemp 92,000/101.7 Liberman Bdcst <>LER KTDK-FM Dallas TX Sports 6,200/104.1 Cumulus Media Partners <>Eastman KTNO-AM Dallas TX Hispanic 15,000/1440 Mortenson Bdcst <>N/A KVCE-AM Dallas TX Talk 35,000/1160 Dallas Brdcst <>N/A KVIL-FM Dallas TX Adult Contempor 100,000/103.7 CBS Radio <>CBS KVTT-FM Dallas TX Non-Commercial 100,000/ 91.7 Covenant Ed Media <>N/A KWRD-FM Dallas TX Religion 100,000/100.7 Salem Comm <>Salem
  13. 13. KZMP-AM Dallas TX Spanish News/Ta 32,000/1540 Liberman Bdcst <>LER KZMP-FM Dallas TX Ethnic-Other 20,500/104.9 Liberman Bdcst <>LER KZPS-FM Dallas TX Classic Rock 98,000/ 92.5 Clear Channel <>CCRS KZZA-FM Dallas TX Spanish Adult H 75,000/106.7 Liberman Bdcst <>Self WBAP-AM Dallas TX News/Talk 50,000/ 820 Citadel Comm <>Katz WRR-FM Dallas TX Classical 100,000/101.1 City of Dallas <>N/A
  14. 14. Station Ranker Quan. Survey: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM Population: 1,444,900 Daypart: M-F 6a-7p Demo: Men 25-54 Top 15 Stations, Ranked On AQH Rtg AQH Rnk Station Rtg AQH (00) Cume (00) Station Format 1 KTCK-AM 1.3 187 1,626 Sports 2T KPLX-FM 0.9 128 2,833 Country 2T KLNO-FM 0.9 130 1,931 Spanish Adult Hits 4T KJKK-FM 0.7 101 2,970 Classic Hits 4T KHKS-FM 0.7 106 3,218 Contemporary Hit Radio 4T KZPS-FM 0.7 104 2,847 Classic Rock 7T KLUV-FM 0.6 91 2,703 Classic Hits 7T KDGE-FM 0.6 84 2,326 Alt/Modern Rock 7T KSCS-FM 0.6 87 2,307 Country 7T KEGL-FM 0.6 82 2,092 Album-Oriented Rock 7T KERA-FM 0.6 82 1,136 National Public Radio 12T KKDA-FM 0.5 68 2,349 Urban Contemporary 12T KBFB-FM 0.5 68 2,406 Rhythmic CHR 12T KESN-FM 0.5 74 1,864 Sports ESPN 103.3 12T KNOR-FM 0.5 78 1,509 Regional Mexican ABC 12T WBAP-AM 0.5 77 1,434 News/Talk The PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market. Beginning with the Arbitron WI06 survey, stations that simulcast 100% throughout the survey period are reported only under the call letters of the primary station of the simulcast partnership. Cume inconsistencies detected in the PPM data were corrected during survey installation for: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM: WRR -FM WBAP-AM KZZA-FM KZPS-FM KZMP-AM KWRD-FM KVTT-FM KVRK-FM KVIL-FM KTNO-AM KTFW-FM KTCY-FM KTCK-AM KSOC-FM KSKY-AM KSCS-FM KRNB-FM KRLD-FM KRLD-AM KPMZ-FM KPLX-FM KNTU-FM KNOR-FM KNON-FM KMVK-FM KMNY-AM KLUV-FM KLTY-FM KLNO-FM KLIF-AM KLAK-FM KKDA-FM KKDA-AM KJSA-AM KJKK-FM KHVN-AM KHKS-FM KGGR-AM KFZO-FM KFXR-AM KFWR-FM KFLC-AM KESS-FM KESN-FM KERA-FM KEOM-FM KEGL-FM KDMX-FM KDGE-FM KDFT-AM KDBN-FM KCBI-FM KBOC-FM KBFB-FM KAAM-AM Format, Owner, Power and Rep information provided by third parties. KRLD - The Fan - doesn't show up in the top 15 stations in the market This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555. Arbitron Ratings Data © Copyright 2009 Arbitron. 2:48 PM September 14, 2009 Please Contact Tracey Wommack Sr. Account Executive (Phone)214-525-2723 (Fax)917-206-9564 Tracey.Wommack@clearchannel.com
  15. 15. Multi Daypart Ranker Top 20 Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM Men 25-54 AQH AQH AQH Rnk Station Rtg AQH (00) Cume (00) Rnk Station Rtg AQH (00) Cume (00) Rnk Station Rtg AQH (00) Cume (00) M-F 6a-10a M-F 10a-3p M-F 3p-7p 1 KTCK-AM 1.5 214 1,344 1 KTCK-AM 1.2 170 1,050 1 KTCK-AM 1.3 182 1,254 2 KHKS-FM 0.9 123 1,285 2 KLNO-FM 1.1 159 1,233 2T KLNO-FM 0.8 112 1,262 3T KPLX-FM 0.8 110 1,606 3 KPLX-FM 1.0 149 1,725 2T KPLX-FM 0.8 120 1,739 3T KLNO-FM 0.8 112 1,101 4 KZPS-FM 0.9 128 1,894 2T KJKK-FM 0.8 117 1,750 5T KLUV-FM 0.7 94 1,150 5 KJKK-FM 0.8 113 1,793 5T KSCS-FM 0.7 94 1,461 5T WBAP-AM 0.7 94 1,007 6T KDGE-FM 0.7 104 1,443 5T KHKS-FM 0.7 103 2,087 7T KSCS-FM 0.6 87 1,147 6T KHKS-FM 0.7 95 1,950 7T KEGL-FM 0.6 83 1,344 7T KERA-FM 0.6 84 835 6T KLUV-FM 0.7 108 1,694 7T KNOR-FM 0.6 87 1,115 7T KZPS-FM 0.6 84 1,467 9T KSCS-FM 0.6 81 1,392 7T KERA-FM 0.6 83 841 7T KESN-FM 0.6 80 1,244 9T KERA-FM 0.6 80 620 7T KBFB-FM 0.6 93 1,781 11T KNOR-FM 0.5 69 775 9T KEGL-FM 0.6 90 1,249 7T KSOC-FM 0.6 86 954 11T KBFB-FM 0.5 66 1,168 12T KDMX-FM 0.5 67 1,751 7T KDGE-FM 0.6 82 1,362 11T KJKK-FM 0.5 71 1,286 12T KESN-FM 0.5 66 1,119 7T KZPS-FM 0.6 93 1,627 11T KKDA-FM 0.5 76 1,248 12T KMVK-FM 0.5 71 1,069 14T KRLD-AM 0.5 66 891 11T KEGL-FM 0.5 70 807 12T KNOR-FM 0.5 77 870 14T KESN-FM 0.5 78 1,380 11T KFZO-FM 0.5 69 859 12T WBAP-AM 0.5 74 963 14T KLUV-FM 0.5 66 1,409 17T KDGE-FM 0.4 62 930 17T KRLD-FM 0.4 64 751 14T KFZO-FM 0.5 67 926 17T KBOC-FM 0.4 58 891 17T KFZO-FM 0.4 52 818 14T KKDA-FM 0.5 74 1,494 17T KRLD-AM 0.4 61 943 17T KKDA-FM 0.4 57 1,371 19T KMVK-FM 0.4 57 980 17T KRLD-FM 0.4 53 651 17T KTCY-FM 0.4 59 669 19T KLIF-AM 0.4 52 725 M-F 7p-12m Sat 6a-10a Sat 10a-3p The 1 2T KHKS-FM KEGL-FM 0.4 0.3 51 41 1,395 907 1 2T KLNO-FM KJKK-FM 0.5 0.3 75 39 271 314 1T 1T KLNO-FM KPLX-FM 0.9 0.9 134 133 512 741 Ticket & 2T KBFB-FM 0.3 48 1,341 2T KDMX-FM 0.3 45 289 3T KHKS-FM 0.7 96 761 2T KJKK-FM 0.3 40 1,110 2T KLUV-FM 0.3 45 298 3T KJKK-FM 0.7 101 535 ESPN 2T KKDA-FM 0.3 43 1,114 2T KNOR-FM 0.3 48 192 5 KSCS-FM 0.6 88 579 don't 2T 2T KPLX-FM KSCS-FM 0.3 0.3 50 42 1,283 1,022 2T 2T KPLX-FM KSCS-FM 0.3 0.3 50 43 338 306 6T 6T KDGE-FM KLUV-FM 0.5 0.5 67 71 488 536 even 2T KZPS-FM 0.3 40 974 2T KTCY-FM 0.3 43 143 6T KMVK-FM 0.5 72 341 9T KLNO-FM 0.2 32 806 9T KBOC-FM 0.2 35 220 6T KNOR-FM 0.5 68 308 show up 9T KLUV-FM 0.2 22 717 9T KKDA-AM 0.2 25 61 6T KDMX-FM 0.5 77 616 9T KMVK-FM 0.2 28 658 9T KKDA-FM 0.2 33 291 6T KKDA-FM 0.5 69 573 in this 9T KNOR-FM 0.2 22 672 9T KLIF-AM 0.2 28 183 6T KZPS-FM 0.5 66 473 daypart- 9T KDGE-FM 0.2 32 1,061 9T KDGE-FM 0.2 24 188 13T KBFB-FM 0.4 65 536 9T KRNB-FM 0.2 36 878 9T KLTY-FM 0.2 26 183 13T KLIF-AM 0.4 62 281 M-F 9T KDMX-FM 0.2 32 1,208 9T KBFB-FM 0.2 29 285 13T KEGL-FM 0.4 63 463 9T KSOC-FM 0.2 32 743 9T KMVK-FM 0.2 25 176 16T KFZO-FM 0.3 47 261 7p-12m 9T KBOC-FM 0.2 33 785 9T KEGL-FM 0.2 27 194 16T KRNB-FM 0.3 41 339 18T KESS-FM 0.1 14 514 9T KERA-FM 0.2 23 149 16T KBOC-FM 0.3 47 332 18T KLIF-AM 0.1 16 366 9T KFZO-FM 0.2 29 165 16T KSOC-FM 0.3 40 280 18T KRLD-AM 0.1 17 485 9T KHKS-FM 0.2 36 273 16T KTCY-FM 0.3 43 234 No sports stations show up Sat 6a-3p The Wolf and 96.3 tie @ #2 Sat 6a-10a and run close 10a-3p - dayparts matter... These daypart rankers do not show football season - FYI This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555. Arbitron Ratings Data © Copyright 2009 Arbitron. 2:48 PM September 14, 2009 Please Contact Tracey Wommack Sr. Account Executive (Phone)214-525-2723 (Fax)917-206-9564 Tracey.Wommack@clearchannel.com
  16. 16. Multi Daypart Ranker Top 20 Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM Men 25-54 AQH AQH AQH Rnk Station Rtg AQH (00) Cume (00) Rnk Station Rtg AQH (00) Cume (00) Rnk Station Rtg AQH (00) Cume (00) Sat 3p-7p Sat 7p-12m Sun 6a-10a 1 KPLX-FM 1.1 159 712 1 KPLX-FM 0.6 86 524 1 KLTY-FM 0.4 56 328 2T KJKK-FM 0.8 113 604 2T KSCS-FM 0.5 69 444 2T KKDA-AM 0.2 22 71 2T KSCS-FM 0.8 110 548 2T KZPS-FM 0.5 66 374 2T KLNO-FM 0.2 31 133 4T KHKS-FM 0.7 96 665 4T KJKK-FM 0.4 65 408 2T KHKS-FM 0.2 22 136 4T KLNO-FM 0.7 98 384 4T KKDA-FM 0.4 53 463 2T KMVK-FM 0.2 33 141 6T KLUV-FM 0.6 84 496 4T KBFB-FM 0.4 56 597 2T KPLX-FM 0.2 31 218 6T KDMX-FM 0.6 88 614 4T KEGL-FM 0.4 57 454 2T KSCS-FM 0.2 26 219 6T KBFB-FM 0.6 85 674 4T KHKS-FM 0.4 63 609 2T KTCY-FM 0.2 27 105 6T KZPS-FM 0.6 85 411 9T KMVK-FM 0.3 43 254 9T KJKK-FM 0.1 13 101 10T KMVK-FM 0.5 67 350 9T KDGE-FM 0.3 50 399 9T KBOC-FM 0.1 16 141 10T KDGE-FM 0.5 66 436 9T KRNB-FM 0.3 39 259 9T KKDA-FM 0.1 8 80 12T KKDA-FM 0.4 64 494 9T KDMX-FM 0.3 41 450 9T KDMX-FM 0.1 16 153 12T KEGL-FM 0.4 55 351 9T KLUV-FM 0.3 44 358 9T KEGL-FM 0.1 17 121 12T KNOR-FM 0.4 57 269 14T KNOR-FM 0.2 28 222 9T KLUV-FM 0.1 19 147 15T KBOC-FM 0.3 43 278 14T KFZO-FM 0.2 29 245 9T KEOM-FM 0.1 11 68 15T KRNB-FM 0.3 41 268 14T KRLD-AM 0.2 28 175 9T KNOR-FM 0.1 13 71 17T KLTY-FM 0.2 36 222 14T KLNO-FM 0.2 33 219 9T KERA-FM 0.1 17 129 17T KPMZ-FM 0.2 30 209 14T KBOC-FM 0.2 25 227 9T KPMZ-FM 0.1 9 71 17T KESS-FM 0.2 36 273 14T KSOC-FM 0.2 29 279 9T KRLD-AM 0.1 8 52 17T KFZO-FM 0.2 27 190 14T KESS-FM 0.2 25 205 9T KRNB-FM 0.1 13 91 Sun 10a-3p Sun 3p-7p Sun 7p-12m 1T KHKS-FM 0.6 87 657 1 KHKS-FM 0.7 97 528 1 KPLX-FM 0.4 57 370 1T KLNO-FM 0.6 81 380 2T KBFB-FM 0.6 85 498 2T KEGL-FM 0.3 40 319 3T KMVK-FM 0.5 66 327 2T KPLX-FM 0.6 91 438 2T KHKS-FM 0.3 43 330 3T KPLX-FM 0.5 76 510 2T KSCS-FM 0.6 85 478 2T KKDA-FM 0.3 41 247 5T KJKK-FM 0.4 52 380 2T KZPS-FM 0.6 89 382 2T KBFB-FM 0.3 46 330 5T KDMX-FM 0.4 63 534 6T KLUV-FM 0.5 78 428 2T KZPS-FM 0.3 43 306 5T KRNB-FM 0.4 54 369 6T KEGL-FM 0.5 71 365 7T KJKK-FM 0.2 28 258 5T KSCS-FM 0.4 62 461 8T KLNO-FM 0.4 62 325 7T KDMX-FM 0.2 23 269 5T KTCY-FM 0.4 57 225 8T KDGE-FM 0.4 53 390 7T KLNO-FM 0.2 29 193 5T KZPS-FM 0.4 60 390 8T KDMX-FM 0.4 53 444 7T KLUV-FM 0.2 27 295 11T KBOC-FM 0.3 40 276 8T KRNB-FM 0.4 62 277 7T KMVK-FM 0.2 26 180 11T KBFB-FM 0.3 50 469 8T KJKK-FM 0.4 65 400 7T KBOC-FM 0.2 24 212 11T KKDA-FM 0.3 47 437 8T KVIL-FM 0.4 52 280 7T KRNB-FM 0.2 23 197 11T KEGL-FM 0.3 43 330 8T KKDA-FM 0.4 61 461 7T KSCS-FM 0.2 32 318 11T KLTY-FM 0.3 39 334 15T KBOC-FM 0.3 38 264 7T KSOC-FM 0.2 25 219 11T KVIL-FM 0.3 37 272 15T KMVK-FM 0.3 49 279 7T KDGE-FM 0.2 30 224 11T KLUV-FM 0.3 39 346 15T KNOR-FM 0.3 37 219 17T KFZO-FM 0.1 20 167 18T KDGE-FM 0.2 32 289 15T KLTY-FM 0.3 49 301 17T KEOM-FM 0.1 10 95 18T KERA-FM 0.2 25 172 19T KEOM-FM 0.2 23 164 17T KNOR-FM 0.1 20 151 18T KSOC-FM 0.2 24 207 19T KESS-FM 0.2 26 208 17T KERA-FM 0.1 8 71 The PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market. Beginning with the Arbitron WI06 survey, stations that simulcast 100% throughout the survey period are reported only under the call letters of the primary station of the simulcast partnership. Cume inconsistencies detected in the PPM data were corrected during survey installation for: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM: WRR -FM WBAP-AM KZZA-FM KZPS-FM KZMP-AM KWRD-FM KVTT-FM KVRK-FM KVIL-FM KTNO-AM KTFW-FM KTCY-FM KTCK-AM KSOC-FM KSKY-AM KSCS-FM KRNB-FM KRLD-FM KRLD-AM KPMZ-FM KPLX-FM KNTU-FM KNOR-FM KNON-FM KMVK-FM KMNY-AM KLUV-FM KLTY-FM KLNO-FM KLIF-AM KLAK-FM KKDA-FM KKDA-AM KJSA-AM KJKK-FM KHVN-AM KHKS-FM KGGR-AM KFZO-FM KFXR-AM KFWR-FM KFLC-AM KESS-FM KESN-FM KERA-FM KEOM-FM KEGL-FM KDMX-FM KDGE-FM KDFT-AM KDBN-FM KCBI-FM KBOC-FM KBFB-FM KAAM-AM This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555. Arbitron Ratings Data © Copyright 2009 Arbitron. 2:48 PM September 14, 2009 Please Contact Tracey Wommack Sr. Account Executive (Phone)214-525-2723 (Fax)917-206-9564 Tracey.Wommack@clearchannel.com
  17. 17. Audience Composition Quan. Survey: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM Population: 2,557,700 Daypart: M-F 6a-7p Base Demo: Male 12+ All Stations, Rank on Male 12+, AQH (00) Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+ Market Total Pop (00) 25,577 2,771 3,041 4,986 5,005 2,393 2,065 2,985 2,331 Pop % 100.0% 10.8% 11.9% 19.5% 19.6% 9.4% 8.1% 11.7% 9.1% All Radio AQH (00) 3,597 143 331 681 949 509 289 442 253 Cume (00) 23,178 2,292 2,343 4,786 4,820 2,350 1,865 2,705 2,016 AQH % 100.0% 4.0% 9.2% 18.9% 26.4% 14.2% 8.0% 12.3% 7.0% Cume % 100.0% 9.9% 10.1% 20.6% 20.8% 10.1% 8.0% 11.7% 8.7% 1310 KTCK-AM AQH (00) 243 1 1 24 105 23 36 51 4 Cume (00) 2,082 66 14 335 789 253 249 251 125 AQH % 100.0% 0.4% 0.4% 9.9% 43.2% 9.5% 14.8% 21.0% 1.6% Cume % 100.0% 3.2% 0.7% 16.1% 37.9% 12.2% 12.0% 12.1% 6.0% 99.5 KPLX-FM AQH (00) 193 9 16 42 50 23 13 18 22 Cume (00) 4,466 331 436 809 1,185 604 235 510 356 AQH % 100.0% 4.7% 8.3% 21.8% 25.9% 11.9% 6.7% 9.3% 11.4% Cume % 100.0% 7.4% 9.8% 18.1% 26.5% 13.5% 5.3% 11.4% 8.0% KLNO-FM AQH (00) 182 6 18 60 47 12 11 23 5 Cume (00) 3,096 287 510 829 711 266 125 249 119 AQH % 100.0% 3.3% 9.9% 33.0% 25.8% 6.6% 6.0% 12.6% 2.7% Cume % 100.0% 9.3% 16.5% 26.8% 23.0% 8.6% 4.0% 8.0% 3.8% WBAP-AM AQH (00) 180 3 1 7 33 18 19 46 54 Cume (00) 2,640 112 88 191 756 285 203 552 454 AQH % 100.0% 1.7% 0.6% 3.9% 18.3% 10.0% 10.6% 25.6% 30.0% Cume % 100.0% 4.2% 3.3% 7.2% 28.6% 10.8% 7.7% 20.9% 17.2% KLUV-FM AQH (00) 167 5 7 20 14 41 16 42 22 Cume (00) 4,442 144 344 611 981 674 437 789 462 AQH % 100.0% 3.0% 4.2% 12.0% 8.4% 24.6% 9.6% 25.1% 13.2% Cume % 100.0% 3.2% 7.7% 13.8% 22.1% 15.2% 9.8% 17.8% 10.4% KHKS-FM 106.1 AQH (00) 142 11 14 24 45 34 3 10 1 Cume (00) 4,928 639 739 1,207 1,255 591 164 221 112 AQH % 100.0% 7.7% 9.9% 16.9% 31.7% 23.9% 2.1% 7.0% 0.7% Cume % 100.0% 13.0% 15.0% 24.5% 25.5% 12.0% 3.3% 4.5% 2.3% This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555. Arbitron Ratings Data © Copyright 2009 Arbitron. 4:19 PM September 21, 2009 Please Contact Tracey Wommack Sr. Account Executive (Phone)214-525-2723 (Fax)917-206-9564 Tracey.Wommack@clearchannel.com
  18. 18. Audience Composition Quan. Survey: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM Population: 2,557,700 Daypart: M-F 6a-7p Base Demo: Male 12+ All Stations, Rank on Male 12+, AQH (00) Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+ 92.5 KZPS-FM AQH (00) 141 5 13 11 31 38 23 17 2 Cume (00) 3,881 193 355 588 1,110 737 412 364 123 AQH % 100.0% 3.5% 9.2% 7.8% 22.0% 27.0% 16.3% 12.1% 1.4% Cume % 100.0% 5.0% 9.1% 15.2% 28.6% 19.0% 10.6% 9.4% 3.2% KERA-FM AQH (00) 133 1 4 7 25 45 4 40 7 Cume (00) 1,685 44 73 233 417 393 93 294 138 AQH % 100.0% 0.8% 3.0% 5.3% 18.8% 33.8% 3.0% 30.1% 5.3% Cume % 100.0% 2.6% 4.3% 13.8% 24.7% 23.3% 5.5% 17.4% 8.2% 102.1 KDGE-FM AQH (00) 122 8 26 26 47 10 1 1 2 Cume (00) 3,611 355 673 892 957 355 123 172 84 AQH % 100.0% 6.6% 21.3% 21.3% 38.5% 8.2% 0.8% 0.8% 1.6% Cume % 100.0% 9.8% 18.6% 24.7% 26.5% 9.8% 3.4% 4.8% 2.3% KJKK-FM 100.3 AQH (00) 118 3 9 13 38 37 14 3 1 Cume (00) 3,784 202 305 757 1,327 646 239 211 97 AQH % 100.0% 2.5% 7.6% 11.0% 32.2% 31.4% 11.9% 2.5% 0.8% Cume % 100.0% 5.3% 8.1% 20.0% 35.1% 17.1% 6.3% 5.6% 2.6% 96.3 KSCS-FM AQH (00) 114 8 5 18 34 21 14 8 6 Cume (00) 3,483 333 265 674 895 546 191 331 247 AQH % 100.0% 7.0% 4.4% 15.8% 29.8% 18.4% 12.3% 7.0% 5.3% Cume % 100.0% 9.6% 7.6% 19.4% 25.7% 15.7% 5.5% 9.5% 7.1% 104.5 KKDA-FM AQH (00) 109 16 19 26 26 13 3 3 4 Cume (00) 4,105 567 949 996 860 362 132 133 107 AQH % 100.0% 14.7% 17.4% 23.9% 23.9% 11.9% 2.8% 2.8% 3.7% Cume % 100.0% 13.8% 23.1% 24.3% 21.0% 8.8% 3.2% 3.2% 2.6% KBFB-FM AQH (00) 109 10 24 36 24 6 1 3 4 Cume (00) 4,167 545 941 1,248 786 275 97 168 108 AQH % 100.0% 9.2% 22.0% 33.0% 22.0% 5.5% 0.9% 2.8% 3.7% Cume % 100.0% 13.1% 22.6% 29.9% 18.9% 6.6% 2.3% 4.0% 2.6% 97.1 KEGL-FM AQH (00) 107 2 21 27 33 13 9 1 1 Cume (00) 2,975 179 492 766 813 325 189 130 82 AQH % 100.0% 1.9% 19.6% 25.2% 30.8% 12.1% 8.4% 0.9% 0.9% Cume % 100.0% 6.0% 16.5% 25.7% 27.3% 10.9% 6.4% 4.4% 2.8% This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555. Arbitron Ratings Data © Copyright 2009 Arbitron. 4:19 PM September 21, 2009 Please Contact Tracey Wommack Sr. Account Executive (Phone)214-525-2723 (Fax)917-206-9564 Tracey.Wommack@clearchannel.com
  19. 19. Audience Composition Quan. Survey: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM Population: 2,557,700 Daypart: M-F 6a-7p Base Demo: Male 12+ All Stations, Rank on Male 12+, AQH (00) Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+ KRLD-AM AQH (00) 106 4 6 4 21 9 16 14 32 Cume (00) 2,323 164 233 111 582 239 370 324 300 AQH % 100.0% 3.8% 5.7% 3.8% 19.8% 8.5% 15.1% 13.2% 30.2% Cume % 100.0% 7.1% 10.0% 4.8% 25.1% 10.3% 15.9% 13.9% 12.9% KNOR-FM AQH (00) 99 2 19 41 29 7 0 0 0 Cume (00) 1,958 107 281 857 488 126 37 50 12 AQH % 100.0% 2.0% 19.2% 41.4% 29.3% 7.1% 0.0% 0.0% 0.0% Cume % 100.0% 5.5% 14.4% 43.8% 24.9% 6.4% 1.9% 2.6% 0.6% KBOC-FM AQH (00) 86 1 24 37 17 4 1 3 1 Cume (00) 2,462 102 408 917 585 199 39 113 99 AQH % 100.0% 1.2% 27.9% 43.0% 19.8% 4.7% 1.2% 3.5% 1.2% Cume % 100.0% 4.1% 16.6% 37.2% 23.8% 8.1% 1.6% 4.6% 4.0% 103.3 KESN-FM AQH (00) 86 1 1 32 14 14 13 9 2 Cume (00) 2,340 87 20 666 551 431 216 271 99 AQH % 100.0% 1.2% 1.2% 37.2% 16.3% 16.3% 15.1% 10.5% 2.3% Cume % 100.0% 3.7% 0.9% 28.5% 23.5% 18.4% 9.2% 11.6% 4.2% KFZO-FM AQH (00) 83 2 19 16 42 2 1 0 1 Cume (00) 2,057 156 368 685 585 132 44 40 47 AQH % 100.0% 2.4% 22.9% 19.3% 50.6% 2.4% 1.2% 0.0% 1.2% Cume % 100.0% 7.6% 17.9% 33.3% 28.4% 6.4% 2.1% 1.9% 2.3% KDMX-FM AQH (00) 82 9 10 18 24 12 4 5 1 Cume (00) 4,438 417 537 854 1,227 677 285 320 122 AQH % 100.0% 11.0% 12.2% 22.0% 29.3% 14.6% 4.9% 6.1% 1.2% Cume % 100.0% 9.4% 12.1% 19.2% 27.6% 15.3% 6.4% 7.2% 2.7% KMVK-FM AQH (00) 75 3 11 21 27 8 1 2 1 Cume (00) 2,496 259 443 663 673 195 75 105 82 AQH % 100.0% 4.0% 14.7% 28.0% 36.0% 10.7% 1.3% 2.7% 1.3% Cume % 100.0% 10.4% 17.7% 26.6% 27.0% 7.8% 3.0% 4.2% 3.3% KLTY-FM AQH (00) 71 4 4 20 9 13 10 7 4 Cume (00) 2,352 218 141 560 387 386 298 202 159 AQH % 100.0% 5.6% 5.6% 28.2% 12.7% 18.3% 14.1% 9.9% 5.6% Cume % 100.0% 9.3% 6.0% 23.8% 16.5% 16.4% 12.7% 8.6% 6.8% This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555. Arbitron Ratings Data © Copyright 2009 Arbitron. 4:19 PM September 21, 2009 Please Contact Tracey Wommack Sr. Account Executive (Phone)214-525-2723 (Fax)917-206-9564 Tracey.Wommack@clearchannel.com
  20. 20. Audience Composition Quan. Survey: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM Population: 2,557,700 Daypart: M-F 6a-7p Base Demo: Male 12+ All Stations, Rank on Male 12+, AQH (00) Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+ KLIF-AM AQH (00) 64 1 0 3 13 16 8 19 3 Cume (00) 1,426 21 31 114 561 289 138 162 111 AQH % 100.0% 1.6% 0.0% 4.7% 20.3% 25.0% 12.5% 29.7% 4.7% Cume % 100.0% 1.5% 2.2% 8.0% 39.3% 20.3% 9.7% 11.4% 7.8% 105.3 KRLD-FM AQH (00) 63 0 6 22 20 8 6 1 1 Cume (00) 1,454 16 64 410 326 209 236 126 66 AQH % 100.0% 0.0% 9.5% 34.9% 31.7% 12.7% 9.5% 1.6% 1.6% Cume % 100.0% 1.1% 4.4% 28.2% 22.4% 14.4% 16.2% 8.7% 4.5% KSOC-FM AQH (00) 62 2 1 23 14 11 4 5 3 Cume (00) 1,886 192 107 539 388 326 129 125 80 AQH % 100.0% 3.2% 1.6% 37.1% 22.6% 17.7% 6.5% 8.1% 4.8% Cume % 100.0% 10.2% 5.7% 28.6% 20.6% 17.3% 6.8% 6.6% 4.2% KTCY-FM AQH (00) 59 3 4 14 26 7 0 4 0 Cume (00) 1,499 176 213 445 422 108 23 89 23 AQH % 100.0% 5.1% 6.8% 23.7% 44.1% 11.9% 0.0% 6.8% 0.0% Cume % 100.0% 11.7% 14.2% 29.7% 28.2% 7.2% 1.5% 5.9% 1.5% KRNB-FM AQH (00) 58 3 6 15 11 9 2 5 6 Cume (00) 2,110 294 131 680 445 203 134 131 93 AQH % 100.0% 5.2% 10.3% 25.9% 19.0% 15.5% 3.4% 8.6% 10.3% Cume % 100.0% 13.9% 6.2% 32.2% 21.1% 9.6% 6.4% 6.2% 4.4% KZZA-FM AQH (00) 55 2 10 13 17 5 2 1 4 Cume (00) 1,669 110 228 480 542 83 62 61 103 AQH % 100.0% 3.6% 18.2% 23.6% 30.9% 9.1% 3.6% 1.8% 7.3% Cume % 100.0% 6.6% 13.7% 28.8% 32.5% 5.0% 3.7% 3.7% 6.2% KVIL-FM AQH (00) 55 2 3 6 12 8 6 13 5 Cume (00) 3,365 196 269 621 925 484 262 362 247 AQH % 100.0% 3.6% 5.5% 10.9% 21.8% 14.5% 10.9% 23.6% 9.1% Cume % 100.0% 5.8% 8.0% 18.5% 27.5% 14.4% 7.8% 10.8% 7.3% WRR -FM AQH (00) 49 1 1 3 17 1 2 11 13 Cume (00) 1,221 69 87 121 231 95 88 256 274 AQH % 100.0% 2.0% 2.0% 6.1% 34.7% 2.0% 4.1% 22.4% 26.5% Cume % 100.0% 5.7% 7.1% 9.9% 18.9% 7.8% 7.2% 21.0% 22.4% This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555. Arbitron Ratings Data © Copyright 2009 Arbitron. 4:19 PM September 21, 2009 Please Contact Tracey Wommack Sr. Account Executive (Phone)214-525-2723 (Fax)917-206-9564 Tracey.Wommack@clearchannel.com

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