3ª sesión presentación seed race

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3ª sesión presentación seed race

  1. 1. Recursos para emprendedores 16 de Octubre del 2013 Sesión3- SeedRace formación finalistas
  2. 2. The ultimate startup cheatsheet
  3. 3. Pol Valls Soler joinerapp.com @polvallssoler facebook.com/polvallssoler linkedin.com/in/polvallssoler angel.co/polvallssoler …
  4. 4. wireframe prototype
  5. 5. Take it out there. Don't worry if it’s not scalable yet.
  6. 6. Get bad feedback
  7. 7. Fail-proof your idea
  8. 8. Minimum viable product
  9. 9.
  10. 10. Minimum Viable Product VS Minimum Delightful Product
  11. 11. MVP vs MDP
  12. 12. MVP vs MDP · UX and core functionalities · Design · Quality
  13. 13. KILL A FEATURE Something sucks. Find it. Kill it.
  14. 14. Metrics for pirates: AARRR
  15. 15. MAARRRketing for startups
  16. 16. ACQUISITION
  17. 17. ACTIVATION
  18. 18. RETENTION
  19. 19. REFERRAL
  20. 20. REVENUE
  21. 21. AND…
  22. 22. PROFIT
  23. 23. Customer Lifecycle / Conversion Behavior Social Networks SEM SEO Blogs Apps & Widgets PR Campaigns, Co ntests Biz Dev Affiliates Direct, Tel, TV Email Domains Emails & Alerts System Events & Timebased Features Blogs, Content 1. ACQUISITION Campaigns, Co ntests Homepage / Landing Page Emails & widgets Product Features Ads, Lead Gen, Subscriptions, etc Web/App/Startup Biz Dev
  24. 24. Customer Lifecycle / Conversion Behavior Social Networks SEM SEO Blogs Apps & Widgets PR Campaigns, Co ntests Biz Dev Affiliates Direct, Tel, TV Email Domains Emails & Alerts System Events & Timebased Features Blogs, Content 1. ACQUISITION Campaigns, Co ntests Homepage / Landing Page Emails & widgets Product Features Ads, Lead Gen, Subscriptions, etc Biz Dev Web/App/Startup 6. PROFIT $$$
  25. 25. Example Conversion Metrics (note: *not* actuals; your mileage may vary…) Category User Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) 5% $1 Activation Acct Signup (includes profile data) 2% $3 Retention Email Open / RSS view -> Clickthru 3% $2 Retention Repeat Visitor (3+ visits in first 30 days) 2% $5 Referral Refer 1+ users who visit site 2% $3 Referral Refer 1+ users who activate 1% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25
  26. 26. AARRRP!
  27. 27. How do we improve the funnel?
  28. 28. Growth Hacking
  29. 29. PS: I Love You. Get Your Free Email at Hotmail
  30. 30. Get more space
  31. 31. SEO hacks
  32. 32. Metrics
  33. 33. Web
  34. 34. Mobile
  35. 35. A/B testing
  36. 36. Creativity vs Innovation
  37. 37. Creativity
  38. 38. Thank you! Pol Valls Soler joinerapp.com @polvallssoler facebook.com/polvallssoler linkedin.com/in/polvallssoler angel.co/polvallssoler …

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