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A lead magnet is an online marketing method of getting targeted online opt-ins, most often to build your email marketing list. Email marketing is still a highly e??ective method of generating quality leads, and more importantly—keeping your business top of mind. However, you won’t get far by just placing a “sign up for our monthly newsletter” box on your website, or link in your online content. You must get creative, and create lead magnet ideas that will spark interest and improve your conversion rates. The 5 ideas below are all excellent ways to do just that.