Branding yourself and your research in social media        Lars Juhl Jensen
identity
who you are
how others see you
who am I?
sequence analysis
protein networks
de Lichtenberg, Jensen et al., Science, 2005
drug repurposing
Campillos, Kuhn et al., Science, 2008
group leader
developer
cofounder
presentation style
many slides
(mostly blank)
my brand
why?
“no time for that”
exponential growth
information overload
filter failure
social media
trust network
relevant information
answers to questions
collaborators
jobs
time investment
what?
“nothing to share”
do research
get results
(mostly negative)
journal clubs
read papers
(some interesting)
give presentations
go to conferences
organize meetings
teach courses
ask questions
answer questions
plenty to share
who?
your audience
general public
science communication
journal editor
other scientists
showcase your research
academia
research & development
Google
where?
“too many options”
not about technology
all about people
blogs
opinions
results
RSS feeds
follow blogs
sharing links
discussions
Facebook
Google+
twitter
SlideShare
share presentations
Q&A forums
ask the experts
(show you are one)
how?
be open
be positive
be you
thank you!
Branding yourself and your research in social media
Branding yourself and your research in social media
Branding yourself and your research in social media
Branding yourself and your research in social media
Branding yourself and your research in social media
Branding yourself and your research in social media
Branding yourself and your research in social media
Branding yourself and your research in social media
Branding yourself and your research in social media
Branding yourself and your research in social media
Branding yourself and your research in social media
Branding yourself and your research in social media
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Branding yourself and your research in social media

  1. 1. Branding yourself and your research in social media Lars Juhl Jensen
  2. 2. identity
  3. 3. who you are
  4. 4. how others see you
  5. 5. who am I?
  6. 6. sequence analysis
  7. 7. protein networks
  8. 8. de Lichtenberg, Jensen et al., Science, 2005
  9. 9. drug repurposing
  10. 10. Campillos, Kuhn et al., Science, 2008
  11. 11. group leader
  12. 12. developer
  13. 13. cofounder
  14. 14. presentation style
  15. 15. many slides
  16. 16. (mostly blank)
  17. 17. my brand
  18. 18. why?
  19. 19. “no time for that”
  20. 20. exponential growth
  21. 21. information overload
  22. 22. filter failure
  23. 23. social media
  24. 24. trust network
  25. 25. relevant information
  26. 26. answers to questions
  27. 27. collaborators
  28. 28. jobs
  29. 29. time investment
  30. 30. what?
  31. 31. “nothing to share”
  32. 32. do research
  33. 33. get results
  34. 34. (mostly negative)
  35. 35. journal clubs
  36. 36. read papers
  37. 37. (some interesting)
  38. 38. give presentations
  39. 39. go to conferences
  40. 40. organize meetings
  41. 41. teach courses
  42. 42. ask questions
  43. 43. answer questions
  44. 44. plenty to share
  45. 45. who?
  46. 46. your audience
  47. 47. general public
  48. 48. science communication
  49. 49. journal editor
  50. 50. other scientists
  51. 51. showcase your research
  52. 52. academia
  53. 53. research & development
  54. 54. Google
  55. 55. where?
  56. 56. “too many options”
  57. 57. not about technology
  58. 58. all about people
  59. 59. blogs
  60. 60. opinions
  61. 61. results
  62. 62. RSS feeds
  63. 63. follow blogs
  64. 64. sharing links
  65. 65. discussions
  66. 66. Facebook
  67. 67. Google+
  68. 68. twitter
  69. 69. SlideShare
  70. 70. share presentations
  71. 71. Q&A forums
  72. 72. ask the experts
  73. 73. (show you are one)
  74. 74. how?
  75. 75. be open
  76. 76. be positive
  77. 77. be you
  78. 78. thank you!

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