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http://buildingbuttercream.blogspot.de/2012/11/baking-experiment-varying-sweeteners.html

Experiment Driven Product Develo...
Joshua Porter @ http://52weeksofux.com/post/694598769/the-local-maximum

Value

THIS IS WHERE WE ALL WANT
TO BE WITH OUR P...
NO ADOPTION

PRODUCT GETS
KILLED
WE DO NOT
KNOW THE
FEATURE VALUE

NO NEED TO
KILL THE
FEATURE
1

DEFINE THE VALUE OF YOUR PRODUCT
OR FEATURE AND EVALUATE THE SUCCESS
Tinkles the toilet cat
Value

We need to cross
this line to make
most customers buy

TINKELS THE
TOILET CAT

Product
Value

How can we move to a
global maximum area?

Product
Rapid Usability Testing with
Problem Interviews and Café Tests
Design Thinking and
Lean UX Experiments
Fake Features and
Feature Surveys
User feedback via
any possible channel
2

CREATE A STRONG PRODUCT VISION TO ENSURE
REACHING A GLOBAL MAXIMUM AREA
Value

How can we move to
the local maximum?

Product
WHICH VERSION
PRODUCES MORE SALES?

http://blog.optimizely.com/2013/06/14/ea_simcity_optimizely_casestudy/
WHICH VERSION
PRODUCES MORE SALES?

http://blog.optimizely.com/2013/06/14/ea_simcity_optimizely_casestudy/
BE FLEXIBLE WITHIN
THE USER INTERFACE

http://de.slideshare.net/billwscott
3

BE FLEXIBLE WITHIN THE UI
TO REACH YOUR LOCAL MAXIMUM
Value

Hey Lars, we
followed your
“GREAT” plan. But
look where we
arrived…

Product
http://images.alphacoders.com/192/192843.jpg
4

BE EXPLICIT ABOUT ALL YOUR
UNDERLYING HYPOTHESIS TO
BE ABLE TO LEARN
4
3

2

1

BE EXPLICIT ABOUT ALL YOUR
UNDERLYING HYPOTHESIS TO
BE ABLE TO LEARN

BE FLEXIBLE WITHIN THE UI
TO REACH YOUR L...
HYPOTHESIS ONE

IF I give a presentation on Experiment Driven Product
Development
THEN more product guys will know about t...
HYPOTHESIS TWO

IF I give a presentation on Experiment Driven Product
Development
THEN more product guys will use it
BECAU...
Experiment Driven Product Development
Experiment Driven Product Development
Experiment Driven Product Development
Experiment Driven Product Development
Experiment Driven Product Development
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Experiment Driven Product Development

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The idea of learning and fast responding organizations on the basis of agile and lean practices is becoming more and more popular and is highly adopted within our industry. Nonetheless in the actual product development the success of released features is often not evaluated or at least we don't know if the built solution is the best we could provide for our users. Additionally before building a product it is often very hard to predict if it will be successful.

At mobile.de we started to apply an experiment driven product development approach to tackle exactly these problems. Within this talk we want to share our approach and first learnings with you.

This is a presentation I gave at the eBay Tech Talk. More details can be found here: http://www.meetup.com/eBay-Europe-Technology/events/146829172/

Published in: Technology, Business
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Experiment Driven Product Development

  1. 1. http://buildingbuttercream.blogspot.de/2012/11/baking-experiment-varying-sweeteners.html Experiment Driven Product Development Lars Giere @mobile.de
  2. 2. Joshua Porter @ http://52weeksofux.com/post/694598769/the-local-maximum Value THIS IS WHERE WE ALL WANT TO BE WITH OUR PRODUCT THIS IS WHERE WE OFTEN ARE WITH OUR PRODUCT Product
  3. 3. NO ADOPTION PRODUCT GETS KILLED
  4. 4. WE DO NOT KNOW THE FEATURE VALUE NO NEED TO KILL THE FEATURE
  5. 5. 1 DEFINE THE VALUE OF YOUR PRODUCT OR FEATURE AND EVALUATE THE SUCCESS
  6. 6. Tinkles the toilet cat
  7. 7. Value We need to cross this line to make most customers buy TINKELS THE TOILET CAT Product
  8. 8. Value How can we move to a global maximum area? Product
  9. 9. Rapid Usability Testing with Problem Interviews and Café Tests
  10. 10. Design Thinking and Lean UX Experiments
  11. 11. Fake Features and Feature Surveys
  12. 12. User feedback via any possible channel
  13. 13. 2 CREATE A STRONG PRODUCT VISION TO ENSURE REACHING A GLOBAL MAXIMUM AREA
  14. 14. Value How can we move to the local maximum? Product
  15. 15. WHICH VERSION PRODUCES MORE SALES? http://blog.optimizely.com/2013/06/14/ea_simcity_optimizely_casestudy/
  16. 16. WHICH VERSION PRODUCES MORE SALES? http://blog.optimizely.com/2013/06/14/ea_simcity_optimizely_casestudy/
  17. 17. BE FLEXIBLE WITHIN THE USER INTERFACE http://de.slideshare.net/billwscott
  18. 18. 3 BE FLEXIBLE WITHIN THE UI TO REACH YOUR LOCAL MAXIMUM
  19. 19. Value Hey Lars, we followed your “GREAT” plan. But look where we arrived… Product
  20. 20. http://images.alphacoders.com/192/192843.jpg
  21. 21. 4 BE EXPLICIT ABOUT ALL YOUR UNDERLYING HYPOTHESIS TO BE ABLE TO LEARN
  22. 22. 4 3 2 1 BE EXPLICIT ABOUT ALL YOUR UNDERLYING HYPOTHESIS TO BE ABLE TO LEARN BE FLEXIBLE WITHIN THE UI TO REACH YOUR LOCAL MAXIMUM CREATE A STRONG PRODUCT VISION TO ENSURE REACHING A GLOBAL MAXIMUM AREA DEFINE AND EVALUATE SUCCESS
  23. 23. HYPOTHESIS ONE IF I give a presentation on Experiment Driven Product Development THEN more product guys will know about this BECAUSE no one knew this name before.
  24. 24. HYPOTHESIS TWO IF I give a presentation on Experiment Driven Product Development THEN more product guys will use it BECAUSE it is a concept that makes sense.

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