Brownie a la Mode online promotion
 
Brownie a la Mode online promotion <ul><li>Website content </li></ul><ul><li>Facebook ads </li></ul><ul><li>E-blast </li><...
WEBSITE CONTENT <ul><li>Flash banner </li></ul><ul><li>Online poll  </li></ul>
Flash banner
Online poll
Online poll
FACEBOOK ADS
FACEBOOK ADS
E-BLAST
E-BLAST
E-BLAST
 
VALENTINE’S VIDEO
Content
Content
Social media monitoring
Social media monitoring
Social media monitoring
 
 
 
 
 
 
<ul><li>video got 560 views in 10 days </li></ul><ul><ul><li>300 views were gained during 2 days when targeted seeding on ...
Results <ul><ul><li>72% of views were a direct result of interactions on blogs and Facebook </li></ul></ul><ul><ul><li>14%...
Dairy Queen <ul><li>“ We’ve got a sweet deal for you” blog post – the post that introduces “What deal will you make with u...
Dairy Queen
Dairy Queen:Results <ul><li>reached out to 250 bloggers </li></ul><ul><li>blog post got 360 comments in 10 days  http://bl...
Baskin Robbins: Results <ul><li>Reached out to 57 bloggers and members of 13 Facebook groups </li></ul><ul><li>Video got 5...
Q&A
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Balm Presentation

  1. 1. Brownie a la Mode online promotion
  2. 3. Brownie a la Mode online promotion <ul><li>Website content </li></ul><ul><li>Facebook ads </li></ul><ul><li>E-blast </li></ul><ul><li>Valentine’s video </li></ul>
  3. 4. WEBSITE CONTENT <ul><li>Flash banner </li></ul><ul><li>Online poll </li></ul>
  4. 5. Flash banner
  5. 6. Online poll
  6. 7. Online poll
  7. 8. FACEBOOK ADS
  8. 9. FACEBOOK ADS
  9. 10. E-BLAST
  10. 11. E-BLAST
  11. 12. E-BLAST
  12. 14. VALENTINE’S VIDEO
  13. 15. Content
  14. 16. Content
  15. 17. Social media monitoring
  16. 18. Social media monitoring
  17. 19. Social media monitoring
  18. 26. <ul><li>video got 560 views in 10 days </li></ul><ul><ul><li>300 views were gained during 2 days when targeted seeding on blogs and Facebook was carried out </li></ul></ul>
  19. 27. Results <ul><ul><li>72% of views were a direct result of interactions on blogs and Facebook </li></ul></ul><ul><ul><li>14% of views is a result of a search word optimization </li></ul></ul>72%
  20. 28. Dairy Queen <ul><li>“ We’ve got a sweet deal for you” blog post – the post that introduces “What deal will you make with us to try our new Sweet Deals value menu?” contest. It offered a free Sweet Deals gift card to first 250 people who will post their comments. </li></ul><ul><li>http://blog.dairyqueen.com/2009/02/25/dq-sweet-deals/ </li></ul>
  21. 29. Dairy Queen
  22. 30. Dairy Queen:Results <ul><li>reached out to 250 bloggers </li></ul><ul><li>blog post got 360 comments in 10 days http://blog.dairyqueen.com/2009/02/25/dq-sweet-deals/ </li></ul>
  23. 31. Baskin Robbins: Results <ul><li>Reached out to 57 bloggers and members of 13 Facebook groups </li></ul><ul><li>Video got 560 views in 10 days </li></ul>
  24. 32. Q&A

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