YouTube offers a mobile video app called YouTube Capture. Facebook has introduced a way to share 15-second videos on Instagram. Vine, the mobile service from Twitter, creates 6-second looping videos. Success with microvideos requires the same elements as any good desktop-content program: good content, social marketing, community management, and outreach/PR.
This session will describe each component, discuss common mistakes, cite case studies, and provide best practices. You will learn:
How to create video content that speaks directly to the audience.
How to determine which platform to use and where to embed and share videos.
How to boost the visibility of your videos in the search results.
The importance of quality social network connections over quantity.
Tactics to connect with influencers with social properties.
How to measure the success of mobile video campaigns.