Gold Should Glitter The Brightest

Larry Gerbrandt
Principal

Media Valuation Partners
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



The Olympic Games should be a celebration
of athletic excellence—not about which
nation can win the most medals.
...
There is a better way:
DO A WEIGHTED
MEDAL RANKING


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

With 33 total medals, of which 13 were
gold, Russia indisputably topped the medal
rankings, no matter how the rela...




There shouldn’t be an argument that a gold
medal is “worth” more than silver and silver is
“worth” more than bronze....






Sidestep for a moment the issue of whether
gold should be worth a multiple of silver or
bronze.
Instead, multiply...





Using the Gold (3x), Silver (2x), Bronze (1x)
weighting system the total medal points
count would be 6.
A medal po...
The next slide shows how the
rankings would have been
presented if the medal counts
were presented using this
simple 3/2/1...
Larry Gerbrandt
Principal

Media Valuation Partners
Los Angeles – San Juan Bautista
Phone: 323-988-0506
www.mediavaluation...
RETHINKING OLYMPIC MEDAL RANKINGS - USA actually ranked 4th at Soichi, not 2nd!
RETHINKING OLYMPIC MEDAL RANKINGS - USA actually ranked 4th at Soichi, not 2nd!
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RETHINKING OLYMPIC MEDAL RANKINGS - USA actually ranked 4th at Soichi, not 2nd!

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All the medal tables ranked countries by the total number of medals won, without regard to whether they were gold, silver or bronze. There is a better way--and very simple--a weighted medal ranking, with gold worth 3 points, silver worth 2 points and bronze worth 1 point. It makes a dramatic difference in rankings (Canada actually comes in second) and the USA drops to fourth, but it is much fairer and gives gold medals their proper weight.

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RETHINKING OLYMPIC MEDAL RANKINGS - USA actually ranked 4th at Soichi, not 2nd!

  1. 1. Gold Should Glitter The Brightest Larry Gerbrandt Principal Media Valuation Partners
  2. 2.    The Olympic Games should be a celebration of athletic excellence—not about which nation can win the most medals. But if we are going to keep track, the way the medals are “valued” in tables could use some tweaking. All the medal tables reported in the press add up gold+silver+bronze medals and rank countries by the total medal count.
  3. 3. There is a better way: DO A WEIGHTED MEDAL RANKING
  4. 4.    With 33 total medals, of which 13 were gold, Russia indisputably topped the medal rankings, no matter how the relative value of gold/silver/bronze was weighted. The USA, with total medal count of 28 was ranked second. But when medal weighting is factored in Canada ranked second and Norway ranked third, ahead of the USA.
  5. 5.   There shouldn’t be an argument that a gold medal is “worth” more than silver and silver is “worth” more than bronze. But the way the current tables are tallied a nation that gets 10 gold medals but no silver or bronze would be ranked lower than a nation that got no gold medals but got, say 7 silver medals and four bronze medals (for a total of 11 medals).
  6. 6.    Sidestep for a moment the issue of whether gold should be worth a multiple of silver or bronze. Instead, multiply the gold medal count by 3, the silver medal count by 2 and bronze medals are multiplied by 1. Under the current convention, a country that gets 1 gold, 1 silver and 1 bronze would have a total medal tally of 3.
  7. 7.    Using the Gold (3x), Silver (2x), Bronze (1x) weighting system the total medal points count would be 6. A medal points system would properly weight the value. In instances where two or more countries have the same point total, then they should be ranked based on how many gold medals they received, with silver medals being the next tiebreaker.
  8. 8. The next slide shows how the rankings would have been presented if the medal counts were presented using this simple 3/2/1 weighting system.
  9. 9. Larry Gerbrandt Principal Media Valuation Partners Los Angeles – San Juan Bautista Phone: 323-988-0506 www.mediavaluationpartners.com E-mail: larry@mediavaluation.com

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