Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Benefits of Marketing Automation and Integrated Marketing by Larry Carillo


Published on

The Benefits of Marketing Automation and Integrated Marketing by Larry Carillo

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Benefits of Marketing Automation and Integrated Marketing by Larry Carillo

  1. 1. The Benefits of Marketing Automation and Integrated Marketing Larry Carillo
  2. 2. Implementation and Benefits of Marketing Automation  Better understanding of existing and new prospects  Allows for personalized, targeted campaigns across channels  Increased response  Increased ROI  Improvement of marketing productivity and time savings  Outpace your competition
  3. 3. Better understand your prospect  Integration with CRM system allows for insights into existing prospect demographics and preferences  Behavioral data collected through prospect web browsing habits validates previous data collected on prospect preferences and helps understand urgency of prospect buying decision  Lead scoring methodology can be developed using demographic and behavioral data which allows you to better understand the buying staging of each prospect
  4. 4. Personalize and target your campaigns  With better understanding of prospects and their product interest along with behavioral data, campaigns can be developed using personalized and relevant content
  5. 5. Increase response  Personalized and targeted campaigns improve:  Response rate  Conversion rate According to data from the Aberdeen Group personalization improves: • click-through-rates by 14% • conversion rates by 10%
  6. 6. Improve ROI  ROI of marketing campaigns is improved with this new approach  According to research from Forrester, companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost.
  7. 7. Increase marketing and sales productivity Marketing Automation Allows For:  Marketing to automate tasks  Sales to better understand prospect buying preferences  Triggered campaigns to be launched based on data collected
  8. 8. Get ahead of your competition • 63% of companies that are outgrowing their competition are using Marketing Automation • Currently, low adoption rates in key industries as a whole
  9. 9. Top 10 Marketing Automation Platforms Credit - VentureBeat Marketing Automation report
  10. 10. Questions about Marketing Automation?  Contact  Larry Carillo  Twitter @larrycarillo  Linkedin  Email