How & Why to engage Australian's on social media

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An overview on Australian internet usage. Description of social media, and how it can be used in business with examples from Facebook, LinkedIn, Twitter, YouTube and blogs

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How & Why to engage Australian's on social media

  1. 1. How To Engage Your Customers Through Social Media<br />
  2. 2. Who is Lara Solomon?<br /><ul><li> Owner of the Mocks brand</li></ul>www.MyMocks.com<br /><ul><li> Author of Brand New Day – The Highs & Lows of Starting a Small Business</li></ul>www.BrandNewDay.com.au<br /><ul><li> Chief Rabbit at Social Rabbit</li></ul>www.SocialRabbit.net<br /><ul><li>BigFoot at Steps – online social media training www.StepsLearning.com
  3. 3. Winner of Telstra NSW Micro Business Award 2008
  4. 4. Finalist in Telstra Young Businesswoman Award in 2005 and 2008
  5. 5. Blogger for www.SmartCompany.com.au</li></ul>These are Mocks – sock covers for mobile phones<br />
  6. 6. TODAY<br /><ul><li> The state of the Australian Internet
  7. 7. What social media is</li></ul>• Who is using social media<br /><ul><li> How you can use it to engage customers</li></li></ul><li>How Much Time Does Australia Spend online?<br />Source: Comscore State of the Australian Internet 2010<br />
  8. 8. What Are Australians Looking at Online?<br />Source: Comscore State of the Australian Internet 2010<br />
  9. 9. Where is Time Spent?<br />Source: Comscore State of the Australian Internet 2010<br />
  10. 10. Let’s Watch a Video<br />
  11. 11. What is Social Media?<br />
  12. 12. Top 20 Social Networking Sites in the world….<br />Source: Wikipedia.com Jan 2010<br />
  13. 13. Top Social Networks in Australia<br />Source: Comscore State of the Australian Internet 2010<br />
  14. 14. Age of users on social networking sites<br />Source date: 16/2/10<br />
  15. 15. Most Popular Australian Websites…..<br />Source: Comscore State of the Australian Internet 2010<br />
  16. 16. Social Media is used as a source of information<br />
  17. 17. ®<br />
  18. 18. Why have a Facebook Page?<br /><ul><li>667 million+ people using it
  19. 19. 9 million in Australia
  20. 20. 300+ million people on it daily
  21. 21. People spend on average 55 minutes a day on Facebook</li></ul>Benefits<br /> To communicate with customers<br /> Position yourself/business as an expert<br /> Grow a community<br /> Brand Awareness<br /> Engage with your audience<br /> Listen to your audience<br /> Drive people to your website<br /> Build relationships with your customers<br /> Increase likelihood to purchase<br /> Page appears in online searches<br /> To get feedback on products/services<br /> To tell customers about new products & services<br /> Demographic stats on people who like your page<br />
  22. 22. A Facebook Page<br />
  23. 23. Position Your Business as an Expert<br />
  24. 24. Engage with Your Audience<br />
  25. 25. Listen to Your Audience<br />Love negative comments!<br />Consumers saying that they haven’t received their Mocks<br />
  26. 26. Stats on Fans<br />
  27. 27. ®<br />
  28. 28. Why use Twitter<br />200 million registered users (February 2011)<br /> 2.5 million Australian registered users<br />1 Billion Tweets are sent A WEEK!<br /> 500,000 new users sign up A DAY!<br />Benefits….<br /> Drive people to your website/blog<br /> Communicate with customers<br /> Position yourself/business as thought leader in an area<br /> Rapidly respond to customer queries/needs/complaints<br /> Poll and get feedback<br /> Engage with your audience<br /> Grow a Community<br /> Market research<br /> Appears in online searches<br /> Networking<br />
  29. 29. Twitter Usage<br />March 2010 statistics<br />
  30. 30. Twitter Usage<br />March 2010 statistics<br />
  31. 31. Some Tweeters…<br />
  32. 32. Use Twitter For Research<br />
  33. 33. Customer Care<br />25% [of customers we help via Twitter] come back and say 'thank you' afterwards says AT&T's Customer Service Social Media Director, Molly DeMaagdsource: www.businessinsider.com<br />
  34. 34.
  35. 35. Why Bother with a Blog?<br /><ul><li> 51% of Internet users read a blog at least monthly and over 60% by 2014 (Technorati)
  36. 36. Companies with a business blog attract 55% more website visitors than non-blogging companies (HubSpot)
  37. 37. More than 43% of U.S. companies will market via a blog by 2012, up from 34% in 2010 (eMarketer)</li></li></ul><li>Blogging drives sales<br />
  38. 38. Blogging at Indium<br />Blogging really engages the team internally as well as customer <br />Indium got a 83% increase in online lead generation through blogging!!!<br />Indium is a registered developer, manufacturer, and supplier of specialty alloys, solders, and thermal interface materials<br />
  39. 39.
  40. 40. What is LinkedIn?<br /> Professional networking site<br />100 million users globally <br /> 1.2 million in Australia<br />Benefits<br /> Profile appears in online searches<br /> Communicate with other people in your field<br /> Promote yourself/business as an expert<br /> Research into companies, jobs, ideas<br /> Networking<br /> Events listing<br /> Answer questions to be seen as an expert<br /> Generate leads<br /> Ask questions of your peers<br /> Find a new role<br />
  41. 41. Who’s on LinkedIn?<br />1.2m Australians<br />
  42. 42. Who’s on LinkedIn?<br />
  43. 43. What is happening on LinkedIn?<br />Source: http://blog.hubspot.com/blog/tabid/6307/bid/6147/LinkedIn-by-the-Numbers-Infographic.aspx<br />
  44. 44. Who’s on LinkedIn?<br />
  45. 45. Personal Profile<br />
  46. 46. Company Profile<br />
  47. 47.
  48. 48. Online Video<br />Source: Comscore State of the Australian Internet 2010<br />
  49. 49. Cisco Do a Great Job<br />http://www.youtube.com/watch?v=5T6Mw8hsHRg<br />
  50. 50. Why YouTube?<br />
  51. 51. Why YouTube?<br />People want to be entertained!<br />
  52. 52. Social Rabbit can help you with….<br /><ul><li> Social media strategies
  53. 53. Social media training
  54. 54. Social media implementation</li></ul>STEPS – Online Facebook training software<br />www.StepsLearning.com<br />http://au.linkedin.com/in/LaraSolomon<br />www.Facebook.com/SocialRabbit<br />www.Twitter.com/LaRoo<br />www.YouTube.com/user/TheSocialRabbit<br />45<br />

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