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Marketing and social media 2011 ppt

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Marketing and social media 2011 ppt

  1. 1. Strategy of survival <ul><li>Social media, the cloud and you </li></ul>
  2. 2. Running blind <ul><li>we just did it </li></ul><ul><li>it kind of grew </li></ul><ul><li>some firesoul got it started </li></ul>
  3. 3. into the wall <ul><li>patchwork </li></ul><ul><li>lack of direction </li></ul><ul><li>no planning </li></ul><ul><li>no way to measure success </li></ul>
  4. 4. Patchwork <ul><li>We added on to what was already there </li></ul><ul><li>We built with the tools that we had </li></ul>
  5. 5. Lack of direction <ul><li>We added things by chance </li></ul><ul><li>We just went into production </li></ul>
  6. 6. No planning <ul><li>We did not really plan this </li></ul><ul><li>We have a strategy, but social media is not part of it </li></ul>
  7. 7. No way to measure success <ul><li>We do not have statistics of usage </li></ul><ul><li>We have no targets set </li></ul><ul><li>We do not follow up </li></ul>
  8. 8. Turnaround <ul><li>Invest, and be ready to maintain </li></ul><ul><li>Create measurable goals/steps </li></ul><ul><li>Include all in the process </li></ul><ul><li>Hurry slowly, build to last </li></ul>
  9. 9. What’s up? <ul><li>Plan it like any other process of change </li></ul><ul><li>Identify the new aspects </li></ul><ul><li>Build on your terms </li></ul><ul><li>Understand and use the strengths </li></ul>
  10. 10. 3Cs <ul><li>Content is king </li></ul><ul><li>Consumer is king </li></ul><ul><li>Community is king </li></ul>
  11. 11. And the winner is... <ul><li>Community </li></ul><ul><li>User generated content </li></ul>
  12. 12. Trust <ul><li>Dare trust yourself </li></ul><ul><li>Dare trust others </li></ul><ul><li>Trust your audience </li></ul>
  13. 13. Creative Flow <ul><li>Give more - get more </li></ul><ul><li>Dare be creative </li></ul><ul><li>Think outside the box </li></ul>
  14. 14. Shared joy <ul><li>Dare to be open- dare to share </li></ul><ul><li>Think ahead, think big </li></ul>
  15. 15. Willpower <ul><li>Think big, but act fast </li></ul><ul><li>See through the eyes of others </li></ul>
  16. 16. Create <ul><li>video </li></ul><ul><li>blog </li></ul><ul><li>facebook-comments </li></ul><ul><li>photo </li></ul>
  17. 17. Honesty <ul><li>Avoid false marketing </li></ul><ul><li>Do it yourself - do it again </li></ul>
  18. 18. The Rules <ul><li>Know yourself </li></ul><ul><li>Know your audience </li></ul>
  19. 19. Recipe <ul><li>Visibility </li></ul><ul><li>Memory glue </li></ul><ul><li>Relation </li></ul>
  20. 20. Spices <ul><li>Humour </li></ul><ul><li>Self-irony </li></ul><ul><li>Use of stiles </li></ul><ul><li>The Devils’ advocate </li></ul><ul><li>Obnoxious behaviour </li></ul>
  21. 21. Who am I? <ul><li>Where do i come from? </li></ul><ul><li>How do I think? </li></ul><ul><li>What do i want? </li></ul><ul><li>What do i have to offer? </li></ul>
  22. 22. Who are you? <ul><li>What do you want? </li></ul><ul><li>What do you need? </li></ul>
  23. 23. Social media? <ul><li>There is a me </li></ul><ul><li>There is a you </li></ul><ul><li>There is an us </li></ul>
  24. 24. The Cloud <ul><li>Facebook </li></ul><ul><li>Google </li></ul><ul><li>Ning </li></ul><ul><li>Bambuser </li></ul><ul><li>Pearltrees </li></ul><ul><li>Youtube </li></ul>

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