14.04. Dublin Startup Marketing Club - Social Media Advertising

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Presentation from the SMC meetup covering Social Media Ads, including Facebook and Twitter ads best practices.

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14.04. Dublin Startup Marketing Club - Social Media Advertising

  1. 1. Dublin Startup Marketing Club @StartDubUp
  2. 2. Dublin Startup Marketing Club @StartDubUp Let’s share ideas Search Marketing Social Media Ads Content Marketing Email Marketing Growth Hacking
  3. 3. FACEBOOK ADS FAILED TO PRODUCE + ROI FOR 9/10 OF MY CAMPAIGNS.
  4. 4. WTF? Likes. Lame. Pseudo-Science of Facebook Attention.
  5. 5. WTF? Likes. Pay me, b***h. Lame. Pseudo-Science of Facebook Ads.
  6. 6. High CTR&CPM. You get what you want and FB gets money. Medium CTR&CPM. FB gets some money. You asked to pay more. Your ads are dead. FB doesn’t care. Pseudo-Science of Facebook Ads.
  7. 7. HIGH CPM = Retargeting, Custom Lists etc. What’s in it for Facebook? Low CPM = cheap international / mobile.
  8. 8. Facebook Non-Hack: Don’t buy fake likes
  9. 9. WTF? Likes. Pay me, b***h. Lame. Lame. Still Lame.
  10. 10. Facebook Non-Hack: Don’t buy real likes
  11. 11. Video Link: https://www.youtube.com/watch?v=oVfHeWTKjag
  12. 12. Facebook Hack: Refresh Creative
  13. 13. WTF? Likes. Pseudo-Science of Facebook Attention. Likes. Likes. Likes.
  14. 14. Facebook Hack: Get the Timing Right
  15. 15. Monday Tuesday Wednesday Thursday Friday Saturday Sunday Ad Scheduling for B2B or B2C?
  16. 16. Monday Tuesday Wednesday Thursday Friday Saturday Sunday Scheduling for B2B? WHY DON’T YOU EVER LEAVE ME ALONE!
  17. 17. Facebook Hack: Target Facebook. Literally.
  18. 18. Dublin Startup Marketing Club @StartDubUp Target Facebook. Literally.
  19. 19. Dublin Startup Marketing Club @StartDubUp
  20. 20. Twitter Hack. Target Twitter. Literally.
  21. 21. Dublin Startup Marketing Club @StartDubUp Target Twitter. Literally.
  22. 22. Twitter Hack: Follow Bank of Ireland / @BOIBusiness
  23. 23. Dublin Startup Marketing Club @StartDubUp
  24. 24. Dublin Startup Marketing Club @StartDubUp Favourite Tools BufferApp - for scheduling posts / tweets. Followerwonk - for snooping on Twitter users. SocialBakers - for social media trends. Topsy - Twitter search engine. Google URL Builder - for tracking ROI. JustUnfollow - for removing fake followers.
  25. 25. Dublin Startup Marketing Club @StartDubUp Events 24.04. Growth Hackers Dublin 12.05. “Outsourcing Online” - DSMC
  26. 26. Now to Arthurs’ @StartDubUp

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