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Advocacy.Socialmedia.Social   Young people, ICT, Social media and Agriculture| Leisure Springs Hotel, Osogbo, Osun State|G...
LIFE BEFORE THE INTERNET AGE
What is Social media?Social media is defined as "interactive web platforms via which individualsand communities share, co-...
What is Advocacy?Advocacy is the act of pleading or arguing in favour ofsomething, such as a cause, idea, or policy; activ...
WEB 2.0Functionality: The Web aids in thetransfer of information and services fromwebsites.Simple: It facilitates the ac...
BLOGMake it Pertinent: No matter how wellwritten, or how informative the blogpost, without that it is wasted breath.Incl...
Mobile Ads and Apps It can be use to replace traditionaladvert It is as powerful as the word of mouth It makes segmenta...
FACEBOOK Facebook now enjoys 1billion membership base Group discussions, projectpagePictures and video updates Hang ou...
TWITTER A microblog service Short, sharp, swift way tocommunicate information Great feedback systemand way to share ide...
TWITTER   &FACEBOOKQUESTIONS
Social media for social change
Social media for social change
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Social media for social change

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Social media for social change

  1. 1. Advocacy.Socialmedia.Social Young people, ICT, Social media and Agriculture| Leisure Springs Hotel, Osogbo, Osun State|Good. Monday 8th Oct. 2012 | Zaid Shopeju | Youth Vision Alliance Network (YVAN) | zaid@youthvan.org | www.youthvan.org
  2. 2. LIFE BEFORE THE INTERNET AGE
  3. 3. What is Social media?Social media is defined as "interactive web platforms via which individualsand communities share, co-create, discuss, and modify user-generatedcontent.Social media is "a group of Internet-based applications that build on theideological multi faceted and technological foundations of Web 2.0, and thatallow the creation and exchange of user-generated content.In the year 2012, social media became one of the most powerful sources fornews updates through platforms like Twitter and Facebook.Source: wikipedia.org
  4. 4. What is Advocacy?Advocacy is the act of pleading or arguing in favour ofsomething, such as a cause, idea, or policy; active support.Advocacy is an act of persuasion
  5. 5. WEB 2.0Functionality: The Web aids in thetransfer of information and services fromwebsites.Simple: It facilitates the access andusage of web services using user-friendly interfaces. Social: People create the Web,“populate the Web”, by socializing andgradually moving members from thephysical world to the online world. Participatory: Web 2.0 has adopted astructure of participation that encouragesusers to enhance the application whilethey use it, instead of keeping it rigid andcontrolled.In our hands: Its increasedorganization and characterization ofinformation emphasizes its user-friendlyinteraction through deep linking. Source: http://bit.ly/anOtig 
  6. 6. BLOGMake it Pertinent: No matter how wellwritten, or how informative the blogpost, without that it is wasted breath.Include Useful Information: Your blogshould aim to help and educate itsaudience, offering something they cantake away.Make it Engaging: A blog post must bewell written. And it’s not enough to haveperfect grammar and spelling; it needs tobe personal, interesting, and interactive.Spark Discussion: It is extremelyimportant to generate as muchconversation and discussion as possible inyour blog.Appropriate Length: should be as longas it takes for you to succinctly and clearlystate your idea.Source: Cory Collins 
  7. 7. Mobile Ads and Apps It can be use to replace traditionaladvert It is as powerful as the word of mouth It makes segmentation ofaudiences/targets easy New apps makes information sharingeasy and fast while on the move It connects you directly to youraudiences/targets
  8. 8. FACEBOOK Facebook now enjoys 1billion membership base Group discussions, projectpagePictures and video updates Hang out platform forvideo call
  9. 9. TWITTER A microblog service Short, sharp, swift way tocommunicate information Great feedback systemand way to share ideaHashtags help withsearch and globalVisibility
  10. 10. TWITTER &FACEBOOKQUESTIONS

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