Social Media for Jobhunting

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This presentation was delivered at a workshop on 24th October in London, UK to National Careers Service Advisers.

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Social Media for Jobhunting

  1. 1. Social Media for Job Hunting Michael Larbalestier Head of Research
  2. 2. Agenda • • • • • • Your thoughts on social media job search Social Job Search The Hidden Job Market How to use Social Media to get a job A model for 21st century job hunting Using social networks for job search – Linkedin – Twitter – Facebook
  3. 3. Question Your thoughts about Social media for job search Positive Negative
  4. 4. Informal advice networks influence career decisions, transition and progression Career
  5. 5. Career in the context of the people we are connected to • Careers develop against a background of the networks we belong to – Friends, classmates, teachers, lecturers, advisers – Family, neighbours, people in our community – Colleagues, bosses, clients, customers, suppliers – Online contacts • Size, type of network, and quality of what is shared will affect our careers
  6. 6. Social Capital The value or advantage that an individual derives from social relationships. In careers work such advantage might mean: • Influencing my self-awareness • signposting me to opportunities • Help with my decisions and transition • Assisting me to achieve my goals
  7. 7. Identify your career goals Add new contacts to your network Ask contacts for help or referrals Identify who is in your social network Link contacts to goals
  8. 8. Network Hub Club In Colburg, Ontario, out of work adults uncovered a hidden local job market, sharing “leads” within their social network
  9. 9. Hidden Job Market • 80% of jobs not filled by traditional methods • Social job search more powerful than traditional methods • Six degrees of separation – we are all connected • People who know us may be willing to help us – especially weak ties
  10. 10. Hidden Job market • • • • Why does it exist? How big is it? What is it? Is it all about who you know? - Easier and more effective 40-80% Unadvertised opportunities Networks are important
  11. 11. Use social media to find • • • • What specific jobs involve. What specific post holders are like. Jobs linked to people you already know. Industry trends. Skills needs. New markets and technologies. • Company news – how they are changing.
  12. 12. Top ten social-networking turn-offs for recruiters 1. References to drug abuse 2. Extreme or intolerant views, especially racism and sexism 3. Criminal activity 4. Evidence of excessive alcohol consumption 5. Inappropriate pictures, including nudity 6. Foul language 7. Links to unsuitable websites 8. Lewd jokes 9. Silly e-mail addresses 10. Membership of pointless or silly groups Research by Recruitment Agency Joslin Rowe found 20% of employers had checked out applicants online. A survey by Viadeo said 62% of British employers now check some applicants online, and a quarter had rejected candidates as a result.
  13. 13. A model for 21st century job hunting
  14. 14. Goal setting Reputation Management Opportunity Finding Web Skills Social Networking
  15. 15. What web skills do you need for jobsearch?
  16. 16. Web Skills • • • • • • • • • • • Using Email Managing Address book / Contacts Syncing between devices Formatting CVs, applications Managing online applications Participating in online social networks Managing online profiles Sharing files or photos Scanning certificates, passport, documents Conducting Skype or video interviews Web chat
  17. 17. How many employers search online for talent? 80% 50% 45%
  18. 18. Twitjobsearch.com
  19. 19. • • • • • Leverage the site Upload a professional photo Job boards Professional acumen LinkedIn App • • • • • Update your status Make yourself known 3rd party applications Get creative Do your research • • • • • Be yourself Follow the company you want to work for Understand the roles on offer Engage on social media Bring all of you to the interview
  20. 20. Identify your career goals Add new contacts to your network Ask contacts for help or referrals Identify who is in your social network Link contacts to goals
  21. 21. Action Stations • What did you find useful today? • What do you need to do next? • What support do you need?

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