Social Media for Job Hunting
Head of Research
Your thoughts on social media job search
Social Job Search
The Hidden Job Market
How to use Social Media to get a job
A model for 21st century job hunting
Using social networks for job search
Your thoughts about Social media for job search
Informal advice networks influence
career decisions, transition and
Career in the context of
the people we are connected to
• Careers develop against a background of the
networks we belong to
– Friends, classmates, teachers, lecturers, advisers
– Family, neighbours, people in our community
– Colleagues, bosses, clients, customers, suppliers
– Online contacts
• Size, type of network, and quality of what is
shared will affect our careers
The value or advantage that an individual
derives from social relationships.
In careers work such advantage might mean:
• Influencing my self-awareness
• signposting me to opportunities
• Help with my decisions and transition
• Assisting me to achieve my goals
for help or
who is in
Network Hub Club
In Colburg, Ontario,
out of work adults
uncovered a hidden
local job market,
within their social
Hidden Job Market
• 80% of jobs not filled by traditional methods
• Social job search more powerful than
• Six degrees of separation – we are all
• People who know us may be willing to help us
– especially weak ties
Hidden Job market
Why does it exist?
How big is it?
What is it?
Is it all about who you know?
Easier and more effective
Networks are important
Use social media to find
What specific jobs involve.
What specific post holders are like.
Jobs linked to people you already know.
Industry trends. Skills needs. New markets and
• Company news – how they are changing.
Top ten social-networking turn-offs for
1. References to drug abuse
2. Extreme or intolerant views, especially racism and sexism
3. Criminal activity
4. Evidence of excessive alcohol consumption
5. Inappropriate pictures, including nudity
6. Foul language
7. Links to unsuitable websites
8. Lewd jokes
9. Silly e-mail addresses
10. Membership of pointless or silly groups
Research by Recruitment Agency Joslin Rowe found 20% of employers had checked
out applicants online. A survey by Viadeo said 62% of British employers now check
some applicants online, and a quarter had rejected candidates as a result.
Leverage the site
Upload a professional photo
Update your status
Make yourself known
3rd party applications
Do your research
Follow the company you want to work for
Understand the roles on offer
Engage on social media
Bring all of you to the interview
for help or
who is in
• What did you find useful today?
• What do you need to do next?
• What support do you need?