Advising the Google Generation

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The ‘Google Generation’: Using online resources and social media to assist student choice. Presentation given at University of Glamorgan Teachers/Advisers Conference. January 2010.

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Advising the Google Generation

  1. 1. The ‘Google Generation’: Using online resources and social media to assist student choice Michael.Larbalestier@prospects.co.uk http://careerswork20.blogspot.com
  2. 2. Google Generation Born 1995-2010 •Oldest now 15 •exposed to technology very early •Internet always existed for this group •most already have an online identity •too many extra-curricular activities •Used to mobile computing •Used to online collaboration
  3. 3. applying to university “ All the modern student needs is open, transparent information about all aspects of the course, including its wage earning potential and actual job prospects, based on past graduates. Social networks will do the rest.” John Morgan, President of the ASCL Jan 2010
  4. 4. • Over 350m active users worldwide • 50% log on each day • Over 2.5b photos uploaded to the site each month • Over 3.5b pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than 3.5m events created each month • More than 1.6m active Pages on Facebook • Pages have created more than 5.3 billion fans Source: Facebook
  5. 5. 23 million active users in UK (December 2009) 2m are aged 50 and over 3m are aged 40-49 5m are aged 30-39 8m are aged 20-29 5m are aged 19 and under
  6. 6. Time on social networks increased 86% over last year Source: The Nielsen Company Jan 2010
  7. 7. 5 ½ hours Average time On social networks in Dec 2009 - Source: The Nielsen Company Jan 2010
  8. 8. The Google generation • show ease and familiarity with computers • rely on the most basic search tools • lack critical and analytical skills to asses the information that they find on the web • impatience in search and navigation • zero tolerance for any delay in satisfying their information needs – common to all age groups • need to equip users of all age-groups with wider information and digital literacy skills Information Behaviour of the Researcher of the Future: JISC/British Library/University College London 2009
  9. 9. 20.4 billion The Indexed Web contains at least 20.4 billion pages (worldwidewebsize.com January, 2010).
  10. 10. Search Providers market share 67% 14 % 10% Nielsen MegaView Search December 2009 – US search providers home and work
  11. 11. Search results aren’t always what they seem...
  12. 12. the problem • Not always asking the right question • Not always asking the right people • Some answers are helpful or insightful • Many answers are partial, prejudiced, ill- informed, or wrong • Users not always good at evaluating and analysing search results
  13. 13. SEARCH: “University of Glamorgan”
  14. 14. Does anyone have examples of personal statements? Do I stand a chance of Oxbridge? Does anyone else’s parents hate their university choices? What do universities think of Duke of Edinburgh Award? Do you need good English GCSE grade for Medicine? Would university benefit my planned career in the Police? Where is the closest Roman Catholic Church to Treforest? Did you have a nice time living in treeforest? Hull or Glamorgan. Which is better for business students? Which BTEC do I need to get into the Atrium for computer animation? What’s the cheapest way to get to Treforest from London? Can UK universities reject you if you have cancer? Which is better for Law? Glamorgan or Swansea for teaching, location, accommodation? How hard to get onto a netball team at Aber, Bath Spa or Glamorgan? Outside Oxbridge where’s best for English Literature and why? Any advice for applying for sociology? Is anyone going to Glamorgan open day? What kind of portfolio for Game Art and Animation?
  15. 15. Which is the best place to study?
  16. 16. Elitist Value seeker What does best mean to you Rebel Social
  17. 17. Value seeker What does best mean to you Rebel Social
  18. 18. What does best mean to you Rebel Social
  19. 19. What does best mean to you Rebel http://www.flickr.com/photos/greenboy/
  20. 20. What does best mean to you www.flickr.com/photos/jemsweb/
  21. 21. How do you know who can offer valuable advice?
  22. 22. getting to know your social network • Help students to: – Map their network (online and offline) – Uncover the resources within their network – Develop connection strategies to strengthen and expand their network – Learn to tap into the resources in their network – Seek and offer advice, recommendations and referrals – Link their goals to people in your network
  23. 23. Map your network
  24. 24. Twitter Friends Network Browser
  25. 25. Social media tools and resources
  26. 26. Popular websites for uni applicants Website Dec 2009 Peak month visitors visitors The Student Room 132,351 164,425 in May UCAS 6,354 11,785 in January Studential 4,147 5,989 in October Hot Courses 3,865 11,118 in June What Uni 1,790 3,472 in June Horsesmouth 1,138 3,347 in September Merlin Helps Students 860 2376 in September Push 856 936 in March Yougofurther 719 2831 in April UK Coursefinder n/a 1025 in July Icould n/a 1485 in June Open Days 1 493 in June Source: Site analytics by Compete.com
  27. 27. Online resources Get and share web page recommendations on your subject Learn from undergraduates on the course you’re considering Find out about facilities where you want to study Update your status on Facebook, blog or twitter Subscribe to podcasts by university or subject. Listen to a University’s internet radio station. View a video clip about your chosen university. Find out about people’s career paths and university specialisation See what places look like Try university level study online with Open Learn or MIT Open Courseware
  28. 28. More online resources Join an online group, or be a fan of university facebook page, or follow them on Twitter Ask people for their views on your career/university plans Seek an online mentor who is working in a sector you aspire to Subscribe to feeds on your chosen university, discipline or career – consume them in Google Reader or on your i-Google homepage Check out the local part-time job market near your chosen university Find out about Graduate employment for your subject or career area Map your social network, network with others with similar goals Meet up in real life with people with shared interests Set and monitor your goals and share experience with others with similar goals
  29. 29. Build your own a personal university application research tool?
  30. 30. The student room - wikis
  31. 31. The student room - forums
  32. 32. Google maps
  33. 33. Google - reviews
  34. 34. University radio on the internet URN – Nottingham SURGE – Southampton URY – York Raw - Warwick Subcity – Glasgow GU2 – Surrey KUBE – Keele Pure FM – Portsmouth CLICK TEESSIDE – Teesside Xtreme radio – Swansea TEQUILA radio – Glamorgan Xpressradio – Cardiff Burst – Bristol BAY RADIO – Aberystwyth Fusefm – Manchester Burn FM – Birmingham URB – Bath Cur1350 – Cambridge OXIDE – Oxford Purple radio - Durham
  35. 35. Join groups
  36. 36. Get a mentor
  37. 37. Get answers
  38. 38. explorer guide reviewer equalities producer officer 10 roles to support Higher Education applicants curator networker safety tutor/coach officer intelligence officer
  39. 39. Contact me Michael.Larbalestier@prospects.co.uk http://careerswork20.blogspot.com

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