The ‘Google Generation’:
Using online resources
and social media to assist
•Oldest now 15
•exposed to technology very early
•Internet always existed for this group
•most already have an online identity
•too many extra-curricular activities
•Used to mobile computing
•Used to online collaboration
applying to university
“ All the modern student needs is open,
transparent information about all aspects of
the course, including its wage earning
potential and actual job prospects, based on
past graduates. Social networks will do the
John Morgan, President of the ASCL Jan 2010
• Over 350m active users worldwide
• 50% log on each day
• Over 2.5b photos uploaded to the site each month
• Over 3.5b pieces of content (web links, news stories, blog
posts, notes, photo albums, etc.) shared each week
• More than 3.5m events created each month
• More than 1.6m active Pages on Facebook
• Pages have created more than 5.3 billion fans
23 million active users in UK (December 2009)
2m are aged 50 and over
3m are aged 40-49
5m are aged 30-39
8m are aged 20-29
5m are aged 19 and under
Time on social networks increased
86% over last year
Source: The Nielsen Company Jan 2010
5 ½ hours
Average time On social networks in Dec 2009 - Source: The Nielsen Company Jan 2010
The Google generation
• show ease and familiarity with computers
• rely on the most basic search tools
• lack critical and analytical skills to asses the
information that they find on the web
• impatience in search and navigation
• zero tolerance for any delay in satisfying their
information needs – common to all age groups
• need to equip users of all age-groups with wider
information and digital literacy skills
Information Behaviour of the Researcher of the Future: JISC/British Library/University College London 2009
The Indexed Web contains at least 20.4 billion pages (worldwidewebsize.com January, 2010).
Search Providers market share
Nielsen MegaView Search December 2009 – US search providers home and work
• Not always asking the right question
• Not always asking the right people
• Some answers are helpful or insightful
• Many answers are partial, prejudiced, ill-
informed, or wrong
• Users not always good at evaluating and
analysing search results
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Can UK universities reject you if you have cancer?
Which is better for Law? Glamorgan or Swansea for teaching, location, accommodation?
How hard to get onto a netball team at Aber, Bath Spa or Glamorgan?
Outside Oxbridge where’s best for English Literature and why?
Any advice for applying for sociology?
Is anyone going to Glamorgan open day?
What kind of portfolio for Game Art and Animation?
What does best
mean to you
What does best
mean to you
How do you
know who can
getting to know your
• Help students to:
– Map their network (online and offline)
– Uncover the resources within their network
– Develop connection strategies to strengthen and
expand their network
– Learn to tap into the resources in their network
– Seek and offer advice, recommendations and
– Link their goals to people in your network
Popular websites for uni applicants
Website Dec 2009 Peak month visitors
The Student Room 132,351 164,425 in May
UCAS 6,354 11,785 in January
Studential 4,147 5,989 in October
Hot Courses 3,865 11,118 in June
What Uni 1,790 3,472 in June
Horsesmouth 1,138 3,347 in September
Merlin Helps Students 860 2376 in September
Push 856 936 in March
Yougofurther 719 2831 in April
UK Coursefinder n/a 1025 in July
Icould n/a 1485 in June
Open Days 1 493 in June
Source: Site analytics by Compete.com
Get and share web page recommendations on your
Learn from undergraduates on the course you’re
Find out about facilities where you want to study
Update your status on Facebook, blog or twitter
Subscribe to podcasts by university or subject. Listen
to a University’s internet radio station.
View a video clip about your chosen university.
Find out about people’s career paths and university
See what places look like
Try university level study online with Open Learn or
MIT Open Courseware
More online resources
Join an online group, or be a fan of university
facebook page, or follow them on Twitter
Ask people for their views on your career/university
Seek an online mentor who is working in a sector you
Subscribe to feeds on your chosen university,
discipline or career – consume them in Google Reader
or on your i-Google homepage
Check out the local part-time job market near your
Find out about Graduate employment for your
subject or career area
Map your social network, network with others with
Meet up in real life with people with shared interests
Set and monitor your goals and share experience with
others with similar goals
Build your own a
University radio on the internet
URN – Nottingham
SURGE – Southampton
URY – York
Raw - Warwick
Subcity – Glasgow
GU2 – Surrey
KUBE – Keele
Pure FM – Portsmouth
CLICK TEESSIDE – Teesside
Xtreme radio – Swansea
TEQUILA radio – Glamorgan
Xpressradio – Cardiff
Burst – Bristol
BAY RADIO – Aberystwyth
Fusefm – Manchester
Burn FM – Birmingham
URB – Bath
Cur1350 – Cambridge
OXIDE – Oxford
Purple radio - Durham