Amplify her awesome


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Amplify her awesome

  1. 1. Social Media Engaging and building community Twitter: @larawellman
  2. 3. Blogging
  3. 6. Tips <ul><ul><li>Be inclusive and invite people to feel welcome in your space </li></ul></ul><ul><ul><li>Have guest posts </li></ul></ul><ul><ul><li>End posts with a question </li></ul></ul>
  4. 7. Facebook <ul><li>  </li></ul>
  5. 10. Tips <ul><ul><li>ask easy to answer questions </li></ul></ul><ul><ul><li>share information your audience wants, even if you aren't the one creating it </li></ul></ul><ul><ul><li>drive people to your &quot;home base&quot; </li></ul></ul><ul><ul><li>post photos and tag people </li></ul></ul><ul><ul><li>use Facebook check-in </li></ul></ul><ul><ul><li>take advantage of groups </li></ul></ul>
  6. 11. Twitter <ul><li>“ I don't care what you had for lunch” </li></ul><ul><li>“ I don't want to share the personal details of my life with strangers online” </li></ul><ul><li>“ Twitter is just where you go if you're bored or want to hear what famous people are doing” </li></ul>
  7. 12. Best networking event ever <ul><ul><li>no travel time </li></ul></ul><ul><ul><li>you can wear your pjs </li></ul></ul><ul><ul><li>you can search out the kinds of people you want to talk to </li></ul></ul><ul><ul><li>you can make amazing connections and easily build that relationship </li></ul></ul>
  8. 13. Twitter is like the radio  
  9. 14. Let's tweet <ul><ul><li>Engage Engage Engage! </li></ul></ul><ul><ul><li>No more than 1/3 broadcast </li></ul></ul><ul><ul><li>Do onto others </li></ul></ul><ul><ul><li>Join conversations </li></ul></ul><ul><ul><li>Be authentic </li></ul></ul>
  10. 15. What should you tweet about <ul><ul><li>Tweet new and interesting information about your business (with a link to your site) </li></ul></ul><ul><ul><li>Tweet about the great events and restaurants you like </li></ul></ul><ul><ul><li>Tweet out information you find valuable </li></ul></ul><ul><ul><li>Ask questions (would you answer it?) </li></ul></ul>
  11. 16. Who to follow <ul><ul><li>Follow people mentioned in tweet </li></ul></ul><ul><ul><li>Follow people the people you follow follow </li></ul></ul><ul><ul><li>Search: names, keywords </li></ul></ul><ul><ul><li>Follow people from lists </li></ul></ul><ul><ul><li>@larawellman </li></ul></ul>
  12. 17. Questions?