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By: Lara Abdulhadi @larahadi
After extensive
research they found
out that people who
send post cards can
usually express
themselves or
thoughts in 140
...
“The qualities that
make Twitter seem
inane and half-baked
are what makes it so
powerful”
- Jonathan Zittrain, Harvard law...
Twitter would be
the 12th largest
worldwide if it is a
country.
Source: Rocket Post
The average time
per month spent
by users on
Twitter is 170
minutes.
Source: Rocket Post
About 56% of
monthly active
users in Twitter
are actually
tweeting and the
rest are just
lurkers.
Source: Rocket Post
There are more
than 284 million
active Twitter
users monthly, 80
percent of which
are using mobile
devices to tweet.
Sourc...
About 63 percent
of Twitter users
regard their
smartphones as
their primary
tweeting device.
Source: Rocket Post
About 42 percent
of the
international
brands post 10
tweets per day on
average.
Source: Social Times
Retailers and
restaurants are
the most engaging
industries on
Twitter while
apparel
businesses are the
least engaging
indu...
Twitter advertising
is 6x more
expensive
compared to
Facebook
advertising, but
the click-through
rate (CTR) of
Twitter ads...
Tweets containing
image links have
5x higher
engagement rate.
Source: Jeff Bullas
A 24-hour
promoted trend
costs about
$200,000.
Source: Jeff Bullas
Over 300 billion tweets have been shared since the
network launched. 0.01% of these (32 million) were
shared during the 20...
Learn a few
valuable Lessons
from Brands on
Twitter
Attention to detail
is a Must!
Tweeting on
behalf of
Blackberry from
an iPhone! Well…
that tweet has
been long deleted.
Running multiple
accounts from
your smart phone
or browser is
bound to get you
in trouble.
Photo Courtesy Of: Screenshots ...
Yet, don’t be
afraid to be
confident and get
back on track!
A play on words
will always take
you somewhere.
Photo Courtesy...
A great come
back is bound
to go viral!
Business &
Personal
should never
mix on Social
Media.
Photo Courtesy Of: Screenshots JO ‫األردن‬ ‫سكرينشوتس‬
Don’t be afraid
to personalize.
Make your
audience feel
like you're one
of them.
If you were to hijack a hashtag, do it in
style!
Oreo's Tweet won
the Super bowl
power outrage
black out that
lasted a full 30
minutes.
About the Author
With a strong background as a Social Media
Strategist, Lara is a blogger, who brings together
her online ...
Introduction to Twitter Version 2.0
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Introduction to Twitter Version 2.0

Statistics, facts, and sample tweets by brands to help you understand the scope of utilizing Twitter for your business.

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Introduction to Twitter Version 2.0

  1. 1. By: Lara Abdulhadi @larahadi
  2. 2. After extensive research they found out that people who send post cards can usually express themselves or thoughts in 140 characters, hence the limit of 140 characters was imposed. Also, SMS is 160 characters, so they reserved the other 20 characters to twitter handles.
  3. 3. “The qualities that make Twitter seem inane and half-baked are what makes it so powerful” - Jonathan Zittrain, Harvard law Professor & Internet expert
  4. 4. Twitter would be the 12th largest worldwide if it is a country. Source: Rocket Post
  5. 5. The average time per month spent by users on Twitter is 170 minutes. Source: Rocket Post
  6. 6. About 56% of monthly active users in Twitter are actually tweeting and the rest are just lurkers. Source: Rocket Post
  7. 7. There are more than 284 million active Twitter users monthly, 80 percent of which are using mobile devices to tweet. Source: Twitter
  8. 8. About 63 percent of Twitter users regard their smartphones as their primary tweeting device. Source: Rocket Post
  9. 9. About 42 percent of the international brands post 10 tweets per day on average. Source: Social Times
  10. 10. Retailers and restaurants are the most engaging industries on Twitter while apparel businesses are the least engaging industries. Source: Social Times
  11. 11. Twitter advertising is 6x more expensive compared to Facebook advertising, but the click-through rate (CTR) of Twitter ads is to 8 to 24x higher. Source: Smart Insights
  12. 12. Tweets containing image links have 5x higher engagement rate. Source: Jeff Bullas
  13. 13. A 24-hour promoted trend costs about $200,000. Source: Jeff Bullas
  14. 14. Over 300 billion tweets have been shared since the network launched. 0.01% of these (32 million) were shared during the 2014 World Cup final. Source: Social Caffeine
  15. 15. Learn a few valuable Lessons from Brands on Twitter
  16. 16. Attention to detail is a Must! Tweeting on behalf of Blackberry from an iPhone! Well… that tweet has been long deleted.
  17. 17. Running multiple accounts from your smart phone or browser is bound to get you in trouble. Photo Courtesy Of: Screenshots JO ‫األردن‬ ‫سكرينشوتس‬
  18. 18. Yet, don’t be afraid to be confident and get back on track! A play on words will always take you somewhere. Photo Courtesy Of: Screenshots JO ‫األردن‬ ‫سكرينشوتس‬
  19. 19. A great come back is bound to go viral!
  20. 20. Business & Personal should never mix on Social Media. Photo Courtesy Of: Screenshots JO ‫األردن‬ ‫سكرينشوتس‬
  21. 21. Don’t be afraid to personalize. Make your audience feel like you're one of them.
  22. 22. If you were to hijack a hashtag, do it in style!
  23. 23. Oreo's Tweet won the Super bowl power outrage black out that lasted a full 30 minutes.
  24. 24. About the Author With a strong background as a Social Media Strategist, Lara is a blogger, who brings together her online experience and business background to set the direction and strategy for clients. Her diverse list of clientele in which social media strategies was tailored for include both local and regional clients. Lara holds an MBA from the New York Institute of Technology, and offers social media training for individuals and organizations, along side consultancy and strategy.

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