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E-Mail Marketing By: Lara F. AbdulhadiBlogger, Social Media Trainer, and Strategist

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Direct Emails• In a world where social media is being promoted as the number 1 marketing tool in the world, you must not forget that “E-Mail Marketing” is part of understanding Digital Marketing.• Through email marketing, you can achieve a direct relationship with your customers, who with the use of Smart phones get your emails delivered to their inbox instantly, and without it, can still check their email addresses on daily basis, as long as you don’t bombard them with information.

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Will Customers Open your E-mail?• Believe it or not, the answer is YES! Most people would like to hear updates from their favorite stores, news, new releases, discounts, and even electronic vouchers that entitle them to discounts at your outlet.• Beware, do not bombard your customers through Email Marketing services, who will add your database to theirs and harass them forever, getting your customers to unsubscribe, build your own mailing list, and email your clients directly.

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Samples of E-Mail Marketing• Hotel or resort promoting a summer special• Promoting free business seminars to your professional network – including your LinkedIn network• Online shopping portal providing codes that entitle fans to discounts when shopping online• A monthly business newsletter

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E-Mail Marketing Tools• Use a software that’s already installed to your work stations, or an online software where you can control the content and delivery of e-mails.• Functions of E-mail Marketing Tools include: – Create your email using online, easy to use templates – Testing tools that let you know whether your message will get caught in spam filters – Tracking tools that tell you how many people opened your email, reported as spam, ignore your email, or clicked on the link in your email that takes your customers to your website

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Building your E-mail List– Make your list or e-newsletter sign-up forms very easy to find– Build trust, have a privacy policy– Provide good incentives to subscribe

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E-Mail Marketing Do’s– Do keep your emails clean – ISPs will track the amount of complaints customers have filed against you– Do write short copy – customers will not read texty emails– Do track clicks and conversions – How many people read your email and whats the percentage of customers who clicked to read more

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E-Mail Marketing Dont’s– Send videos, flash, or images in your email – Stick to HTML– Don’t send massive amounts of emails – only send one when it adds value to your customer and don’t send newsletter more than once a month – if you can afford to go quarterly with that content, it would be better– Don’t send a mass email before sending it to your self first to see exactly how it looks like and if you’ve missed on any important info

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Measuring your Success– How do you measure the success of your campaign? Start by answering the following questions: • Check your open rate (How many people opened the email) • Your Click-Through-Rate (CTR) • Who never open their emails • How many people unsubscribed from your list • How many email clients/provided blocked your messages

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About the AuthorLara F. AbdulhadiBlogger, Social Media Trainer, and Strategist As a blogger, a trainer, and a social media strategist, Lara Abdulhadi is focused on continuing a career in Digital Marketing with a focus on Social Media. With a Bachelors Degree in Business Administration and a Management of Information Systems concentration, extensive experience in marketing and communications where all focus was on the digital sphere, and a Masters Degree in Business Administration, a mix of education, work experience, and a capacity to stay up to date with various social media networks and digital marketing techniques gives her an edge to improve her know-how on daily basis, and train and consult on strategies for a variety of clients. Lara has developed strategies for a variety of high-profile, regional, and international clients, including, The New York Institute of Technology, Samsung, Ford, and many more.