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Bp oil spill pr


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Bp oil spill pr

  1. 1. BP Oil Spill PR Issues Dr. LaRae M. Donnellan, APR, CPRC School of Journalism & Graphic Communication Florida A&M University, Tallahassee, Fla. (
  2. 2. BP <ul><li>Reputation </li></ul><ul><li>Poor strategies </li></ul><ul><ul><li>Quibbled over facts </li></ul></ul><ul><ul><li>Downplayed potential damage </li></ul></ul><ul><ul><li>Made far-too-optimistic predictions </li></ul></ul><ul><ul><li>Didn’t show enough human compassion </li></ul></ul><ul><ul><li>Did PR rather than “the right thing” </li></ul></ul><ul><li>BP CEO Tony Hayward </li></ul><ul><li>Replacement TV Spokesperson </li></ul><ul><li>BP Commercial Spoof </li></ul>(
  3. 3. BP <ul><li> </li></ul><ul><ul><li>“ Redesign BP’s Logo” contest </li></ul></ul>(
  4. 4. CEO Tony Hayward <ul><li>April 29: “What the hell did we do to deserve this?” (said to fellow executives) </li></ul><ul><li>May 13: “We will only win this if we can win the hearts and minds of the local community. It's a big challenge.” </li></ul><ul><li>May 14: “The Gulf of Mexico is a very big ocean. The amount of volume of oil and dispersant we are putting into it is tiny in relation to the total water volume.” </li></ul><ul><li>May 18: “Yeah, of course I am.” (when asked if he sleeps at night) </li></ul><ul><li>June 1: “I’d like my life back.” </li></ul><ul><li>Early ads: “To those affected and your families, I'm deeply sorry. … &quot;We will get this done. We will make this right.” </li></ul>( (
  5. 5. Obama Administration <ul><li>Obama </li></ul><ul><ul><li>“ The buck stops with me.” </li></ul></ul><ul><ul><li>Emotional displays? </li></ul></ul><ul><ul><li>Visits to the Gulf </li></ul></ul><ul><li>EPA, Interior, Homeland Security </li></ul><ul><li>Minerals Management Service </li></ul>( ( (
  6. 6. States <ul><li>Louisiana’s Governor Bobby Jindal </li></ul><ul><li>Florida’s Governor Charlie Crist </li></ul>(Gov. Bobby Jindal of Louisiana at a cleanup effort in Barataria Bay. “We’re not letting the bureaucracy stop us,” Mr. Jindal says. (
  7. 7. Other Politicians/Commentators <ul><li>British politicians </li></ul><ul><ul><li>Focus on economic, not environmental, damage </li></ul></ul><ul><ul><li>1 of every 6 pounds in pension funds comes from BP </li></ul></ul><ul><li>Rush Limbaugh </li></ul><ul><ul><li>Act of ecoterrorism? </li></ul></ul><ul><ul><li>“ It’s natural … as the ocean water is.” </li></ul></ul><ul><li>U.S. Rep. Joe Barton (R-Texas) </li></ul><ul><ul><li>Apologizes for “20 billion shakedown” </li></ul></ul><ul><li>State Rep. Gene Taylor (D-MS) </li></ul><ul><ul><li>Chocolate milk </li></ul></ul><ul><li>NY Times: fears “overblown” </li></ul><ul><ul><li>Quenton Dokken, Gulf of Mexico Foundation: “The sky is not falling” </li></ul></ul><ul><ul><li>Half of Board of Directors have ties to oil industry </li></ul></ul>(From Doug Geivett,
  8. 8. Industries & Livelihoods <ul><li>Seafood & fishing </li></ul><ul><ul><li>Local </li></ul></ul><ul><ul><li>Clients </li></ul></ul><ul><li>Tourism </li></ul><ul><li>Home & business owners along the Gulf </li></ul><ul><li>Oil industry </li></ul>(Left: (,8599,1999978,00.html?xid=rss-mostpopular) Right: (
  9. 9. Charities <ul><li>Help for animals </li></ul><ul><li>Help for people </li></ul>( ) (
  10. 10. Tasteless Advertising (
  11. 11. What Is Made from Petroleum? <ul><li>One 42-gallon barrel of oil creates 19.4 gallons of gasoline. </li></ul><ul><li>The rest is used for 6,000+ items: </li></ul><ul><ul><li>Ink, ballpoint pens, paint brushes </li></ul></ul><ul><ul><li>DVDs, CDs, telephones, cameras </li></ul></ul><ul><ul><li>Basketballs, footballs, dice </li></ul></ul><ul><ul><li>Crayons, roller skates, life jackets </li></ul></ul><ul><ul><li>Dresses, slacks, pantyhose, shoes </li></ul></ul><ul><ul><li>Anesthetics, vitamin capsules, cortisone </li></ul></ul><ul><ul><li>Deodorant, soap, lipstick, toothbrushes </li></ul></ul><ul><ul><li>Yarn, pillows, shag rugs </li></ul></ul><ul><ul><li>Dishes, plastic, Styrofoam </li></ul></ul><ul><ul><li>Food preservatives, insect repellants </li></ul></ul>(