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Marcom nos

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Marcom nos

  1. 1. MARCOM 14 Dinsdag 3 juni 2014 Lara Ankersmit
  2. 2. NOS Digital Media
  3. 3. No longer these……but also touch!
  4. 4. Television via the cloud: anywhere, anytimeTelevision becomes pull instead of pushDiscover what to watch on second screen and social media “If it doesn’t spread, it’s dead”Big live- and sport events are still live and realtime Changed production flow to produce multi- and crossmediaplatforms
  5. 5. Behaviour changes
  6. 6. Part 1 Where are we now? Part 2 Where we are headed
  7. 7. Where are we now?
  8. 8. Where are we now? Exploding growth in mobile
  9. 9. Where are we now?
  10. 10. Our mobile numbers are exploding on top of existing traffic Where are we now?
  11. 11. Where are we now? Mobile web Mobile apps On mobile, apps dominate
  12. 12. Where are we now? 98% consists of apps
  13. 13. NOS app
  14. 14. Homepage Mobile site became a hub - Revamped in Q4 2013 - Social traffic doubled
  15. 15. Homepage Social - Drives of 25% mobile site - Less social accounts - Some manually edited - OS: 75% growth of @NOSSport
  16. 16. groei @nossport 75%
  17. 17. groei @nossport 75% Responsive website
  18. 18. Extra downloads OS 250K
  19. 19. Top app ★ Hele fijne app. zeker met de beelden, ook live, die je kunt ontvangen. laatste ster ontbreekt, want nog niet op Ipad formaat. Waarom niet?? Overtreft nu.nl app ★★★★★ De usability van de app is ontzettend goed. Overal kun je binnen een enkele stappen komen. Top! Datakosten erg hoog! ★ Heb vanavond PSV-AC Milan gekeken en was in één keer mijn hele maandelijkse databundel ad 500MB kwijt! Fantástisch! 😫 Prima app ★★★★ Ja, een handige app met alles "to the point"! Wel jammer dat de NOS niet alle streams vanuit Sochi van commentaar heeft voorzien. Alleen bij de stream die ook op tv te zien is, is dat the geval.iPad versie heeft geen notificaties ★★★ Helaas bevat de iPad versie geen notificaties. Waarom deze keuze niet aan de gebruiker overlaten middels een optie? Reviews
  20. 20. Mobile became a daily habit
  21. 21. Where we are headed
  22. 22. NOS App - Broaden offering - Leverage TV
  23. 23. Now in store: NOS FIFA WK 2014 app
  24. 24. FIFA WK 2014 - App
  25. 25. Jeugdjournaal app Coming soon: Jeugdjournaal app
  26. 26. Wearables
  27. 27. HbbTV HBBtv app
  28. 28. HBBtv app
  29. 29. smartphone als remote control de smartphone heeft een centrale rol in het huishouden
  30. 30. NOS Journaal app
  31. 31. Television
  32. 32. TV as we know it is a melting pot - Talent shows - Human interest - Documentaries - Movies - Series - News programmes - Sports
  33. 33. It doesn’t make sense on linear TV? It may be subject to change A lot is happening
  34. 34. Magine
  35. 35. What will happen to scheduled broadcast?
  36. 36. What will happen to what parts of scheduled broadcast?
  37. 37. How seamlessly connect the TV and online experience?
  38. 38. Address these opportunities, with an emphasis on news and sports
  39. 39. lara.ankersmit@nos.nl @laram

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