Elements of Social Media for ASAE

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Discussion of the elements of social media for the Arkansas Society of Association Executives. The presentation is for beginners launching their organization on social media focusing on the process, audience, message, voice, measurement and tools used in developing a strategy for use of Facebook, Twitter, Instagram and LinkedIn.

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Elements of Social Media for ASAE

  1. 1. Elements of Social Media April 25, 2014
  2. 2. PROCESS
  3. 3. PROCESS What’s your goal? Who’s your audience What’s your message Where’s your audience?
  4. 4. AUDIENCE
  5. 5. Where’s your audience? Comments Twitter Instagram Vine Facebook
  6. 6. Usage
  7. 7. VOICE
  8. 8. VOICE Find the conversation Listen Plan Calendar Respond Fresh
  9. 9. GOALS
  10. 10. What’s Your Goals Drive a larger audience to your website Engage your audience Drive traffic to website Increase donations
  11. 11. MOBILE
  12. 12. SIMPLE
  13. 13. Sweat the details Spelling Grammar Links Right account Pause 20 seconds before you hit send
  14. 14. MEASURE
  15. 15. KEEP SCORE Audience Engagement Results Donations Memberships Website traffic Monthly reports Comparisons
  16. 16. ITERATE
  17. 17. ITERATE Look at your numbers Believe your numbers Make changes based on your numbers Fail fast
  18. 18. @lanniebyrd thesocialinnovation.com lannie@thesocialinnovation.com 501.554.1433 slides available at thesocialinnovation.com/asae/

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