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Social Media FOR Schools- Day 1

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Interested in working with Silvia Rosenthal Tolisano? Social Media Coach for Schools
Social Media FOR Schools- Pan American School of Bahia, Brazil
Day 1

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Social Media FOR Schools- Day 1

  1. Social Media 101 forinternational Schools
  2. @langwitches SILVIAROSENTHALTOLISANO
  3. 101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Overview Making the case Content Curation Content Creation Storytelling Scheduling Team & Crowdsourcing Dissemination Moderation Beyond Display Read & WRite Shareability Policy Blogs Twitter Instagram Snapchat Pinterest Digital Citizenship
  4. 101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Scheduling Team & Crowdsourcing Dissemination Moderation Policy Blogs Twitter Instagram Snapchat Pinterest Overview Making the case Storytelling Beyond Display Digital Citizenship Protect your identity Your Profile Making Connections
  5. ThereisNOsignofSlowingdown… The World is Changing Total Global Population Active Internet Users Active Social Media Users 7.18 Billion 2.03 billion 2.95 Billion ĥ h
  6. http://visual.ly/internet-real-time
  7. Overwhelmed you Will Be
  8. TheWorldwelivein isnotchangingback! WhatYearArewepreparingour Studentsfor? SilviaRosenthalTolisano HeidiHayesJacobs “ “ “ “
  9. Howareyoubuildingyourpersonalfollowing toleverageinstitutionalgoals? Are you Connected? connect Communicate learn stakeholders Branding Not only about Knowledge Where are your stakeholders communicating? Constant, relevant content creation! What do others say about your school? What do you want others to know about your school? What do we share? How do we share? Who do we share with? Filter Information Not what you know, but what you can do with it… Visual Literacy Participatory Culture
  10. Media isabout FORSchools Social StorytellingCurate,share,addvalue,teach& learn,makecontent& connectionsvisible&Visual DocumentTheJourney thengetstakeholdersto Spread yourstories !
  11. Mindsettoshiftthe shout out PowerWehavethe Publicsectorifwe TonySinanis&JosephSanfelippo ! viaSocialMediathe in“ThePowerofBranding”=TellingyourSchool’sStory thatkidsdoinourschools Great Things ofthoseinthe
  12. WhoistheLeadStorytelleratyourschool? Storytelling
  13. SilviaRosenthalTolisano 6 word Memoir Takecontroloftellingyourschool’sStory https://www.youtube.com/watch?v=mBnP0DoGjRI
  14. 6 word Memoir Takecontroloftellingyourschool’sStory Whatwouldagraduatefromyourschool (class) sayinaSixwordMemoirabouthis/ HErexperienceatyourschool(classroom)? UseaBackgroundtoyourText(observeCopyright)
  15. FORSCHOOLS Social Media VS.inSchools
  16. FORSCHOOLS Social Media VS.inSchools developingbestpractices HOWtosupportteachingandlearning connect,communicateand collaboratewithauthenticglobal audience preventingtheusebystudents regulatingtheusebyteachers preventingnetworksecurityissues, institutionaltransparency,cyberbullying Marketing&Branding addValue Sharingofbestpractices makeContentVisible&Shareable makingGlobalConnections CreatingInstitutionalMemory ProfessionalDevelopmentTool + + + -- - + + + + + + + + Curation + Outreach +ModelingForStudents +ModelforStudents
  17. HOW Social Media VS.WHERE Facebook Twitter Schoology Marketing&Branding addValue Sharingofbestpractices makeContentVisible&Shareable makingGlobalConnections CreatingInstitutionalMemory ProfessionalDevelopmentTool + + + + + + + + + + + Curation + Outreach +ModelingForStudents +Instagram WhatsAppGroups LinkedIn Blogs + + + +YouTube Pinterest+Snapchat+
  18. SilviaRosenthalTolisano "Everydayineveryoneofyourschools,great thingshappen.Howdoesyourcommunityknow? SchoolsthatareFutureReadyboldlyengagetheir communitytobuildrelationshipsandempower bothstudentsandfamilies. ThomasC.Murray,DirectorofInnovation,FutureReadySchools http://langwitches.me/branded
  19. Network Integrated Connected Whatdoesan & meanforschools? Culture Dissemination Amplification Open participatory Connected viaSocial Media Modeling
  20. Marketing Branding Outreach Learning ProfessionalDevelopment ModelingFORStudents 2 3 4 5 6 7 1 Recruiting How Social Media Areyouusing foryourschool?
  21. InformationLiteracy Social Media Silvia Tolisano GoogleYourself GoogleYourschool SearchInformationvsSearchingPeople CheckoutWikipedia
  22. #AmplifiEDUTwitterChat Copyright:CanIuseit:Yes/No? ModelLessons:SocraticSeminar&TheBackchannel Global Connection: Connectyourstudents toexperts/Authors/Eye Witnesses
  23. DigitalCitizenship Social Media Privacy Copyright Safety Footprint
  24. Global Literacy Social Media Ifyouwant globally connected Students,youneedglobally connectedTeachers
  25. SilviaRosenthalTolisano@langwitches Eric HellwegHarvard Business Review: Network Technology Network Intelligence Network Capability Network Identity Network Literacy
  26. BrandYour isthepromiseto yourcustomer! education Now& Beyond Choices Compassion Nurturing Global Citizen community 2 Leaders CreativitySafety Multi- Cultural Development ofTalent
  27. Brand Awareness
  28. What is obvious to me about my School? Takecontroloftellingyourschool’sStory Recorda15secondVideoexplaining. Startwith“Whatisobviousaboutmyschoolis… langwitches@gmail.com
  29. Outreach4 variouschannels&Platforms RaiseInterest Keepthemtalking AdressConcerns Letothers“Brag”aboutyourschool Sayitoften
  30. Professional development6 #SchoolHashtags ContenTCreation
  31. Modeling FOR Students 7 schoolshouldn'tprepareyouforlife. schoolshouldbereallife! ProjectBAsedLearning DigitalCitizenship Marketing PresentationSkills edupreneurship communitybuilding Curation 21stCenturyLiteracies
  32. 101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Scheduling Team & Crowdsourcing Dissemination Moderation Policy Blogs Twitter Instagram Snapchat Pinterest Overview Making the case Storytelling Beyond Display Digital Citizenship Protect your identity Your Profile Making Connections
  33. Tools&Platforms Social Media &CommunicationHub, InformationCuration
  34. seriesofupto10 images tagging
  35. 101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Scheduling Team & Crowdsourcing Dissemination Moderation Policy Blogs Twitter Instagram Snapchat Pinterest Overview Making the case Storytelling Beyond Display Digital Citizenship Protect your identity Your Profile Making Connections
  36. StrategySocial Media 1 2 3 Design a schoolwide Plan Specify what Content needs to be curated and created https://byotnetwork.com/2017/01/18/content-curation-strategies-for-digital-learning/Adapted from: Create Teams Outline Logistics (Scheduling & Platforms) Construct a Rubric to Assess Content for QUality What is your school’s Story? Decide on a Policy 4 6 7 8 9 Create Expectations 10 Decide on Platforms Where will content be stored, archived, Accessed and sustained? 5
  37. capturing student experiences Takecontrolofyourschool'spromisetostakeholdersby VisualBingo instagram.com/socialmedia4schools @socialmedia4schools PASB123
  38. B ni g o Kindness Responsible Stewardship Collaboration Risk-Takers School Community Unique Integrity take-Charge Communicate Multi- Cultural Confidence learning Free Space Global Citizen Perseverance diversity challenging Acceptance Respect Courtesy growth Change sustainability sharing Leadership Include#Socialmedia4schoolsonallPosts
  39. Expectations Set a Policy Privacy Transparent consider ShiftinMindset Set Accessibility consider
  40. 101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Protect your identity Your Profile Scheduling Team & Crowdsourcing Dissemination Moderation Making Connections Policy Blogs Twitter Instagram Snapchat Pinterest Overview Making the case Storytelling Beyond Display Digital Citizenship
  41. Identity Protect your
  42. Profile Let’swriteyourSocialMedia 160characters 160characters 200-1500charactersNoLimit
  43. ProfileLet’ssetupyour Twitter/Pinterest/Instagram name @username bio profileimage Link
  44. HowDoyou Connect withtheRightPeople? Speaktothem harvest #hashtags,profiles,Boards Likethem
  45. Connections Let’sgrow @AASSA_SA @AAIEglobal #globaled #AASSA17 facetoFace bishcmc aislibrary0813 languageATbis ISLnola yis1924 mjgdslibrary iszlofficial hongkong international school
  46. theworldyou’reaRockStar… Telling Marketingis Showing theworldyou’reone ContentMarketingis RobertRoseChiefStrategyOfficeratContentMarketingInstitute " " SilviaRosenthalTolisano@langwitches-www.globallyconnectedlearning.com
  47. ReadingRecommended

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