do they do as LEAD
STORYTELLERS WHAT ? communicate what is happening in education celebrate, support & inspire lead action research build understanding & cultural cohesiveness give evidence that the school is fullﬁlling its promise to stakeholders make the school’s mission statement come to life document institutional memory
forLEAD STORYTELLERS Organization Know your
Story Inventory of past years’ media. Create a Social Media Annual Event Calendar Social Media Campaigns Collect relevant quotes List of media needed to support your story
forschools EngagementSocialMedia& QuotesMonthly Challenges Polls
Memes Selfies/ USies Throw- Backs crowd- sourcing Create polls on Twitter or Facebok to gauge your audience level of interest & solicit their input a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users a photograph that one has taken of oneself or a group, and shared via social media A sudden reminder of the past. A retro thing. Could be a song or an image that was posted a while back the practice of obtaining information or input into a task or project by enlisting the services of a large number of people Social Media contests inspire users to try new things Share your favorite quote encouraged your users to react to what you share on various levels Inspirea reaction
SocialMedia Auditfor your School Amount
of Followers and Following. Engagement: Likes, Share, Comments, conversation Variety of Media Content: Text, Images, Video, infographics, etc. Appropriate Use of #Hashtags? Is content supporting and showing evidence of school’s mission, vision and values? Is content coherent and telling an overall story? Does public content online paint an accurate picture of your school? Does your Social Media presence attract new families & faculty? Are you sharing a healthy balance of original content and outside content?