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Association of American Schools in Brazil- AASB- Day 2-3

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Interested in working with Silvia Rosenthal Tolisano? Social Media Coach for Schools
Social Media FOR Schools- Pan American School of Bahia, Brazil
Day 2-3

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Association of American Schools in Brazil- AASB- Day 2-3

  1. Social Media forinternational Schools AASB
  2. @langwitches SILVIAROSENTHALTOLISANO
  3. SilviaRosenthalTolisano 101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Overview Making the case Content Curation Content Creation Storytelling Scheduling Team & Crowdsourcing Dissemination Moderation Beyond Display Read & WRite Shareability Policy Blogs Twitter Instagram Snapchat Pinterest Digital Citizenship Growing a Network Engagement Capturing Student Experiences
  4. SilviaRosenthalTolisano Nevergiveupthe opportunitytosay somethinggreataboutyour school.Dr.JoeSanfelippoin“ThePowerofBranding”
  5. SilviaRosenthalTolisano Don’tleavewhatotherssay aboutyourschoolOnlineup toothers. SilviaRosenthalTolisano
  6. SilviaRosenthalTolisano Social MediaArticles SocialMediaStorytellingFormulas:11Quick-FireWaystoCreateYourStories http://langwitches.me/storytelling-formulas GettheGoodNewsOut http://langwitches.me/good-news DevelopingaBrandEDStrategy http://langwitches.me/branded-strategy HowtoCreateanInstagramStyleforYourBusiness http://langwitches.me/instagram-style
  7. SilviaRosenthalTolisano … OneActionyouwilltakeafterreading… OneIdeayougainedfromtheArticle Read Sharethemainpointin140characters 10keywordsyouhighlighted Social MediaArticles
  8. SilviaRosenthalTolisano 101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Overview Making the case Content Curation Content Creation Storytelling Scheduling Team & Crowdsourcing Dissemination Moderation Beyond Display Read & WRite Shareability Policy Blogs Twitter Instagram Snapchat Pinterest Digital Citizenship Growing a Network Engagement Capturing Student Experiences
  9. SilviaRosenthalTolisano ThereisNOsignofSlowingdown… The World is Changing Total Global Population Active Internet Users Active Social Media Users 7.18 Billion 2.03 billion 2.95 Billion ĥ h
  10. SilviaRosenthalTolisano http://visual.ly/internet-real-time
  11. Overwhelmed you Will Be
  12. SilviaRosenthalTolisano TheWorldwelivein isnotchangingback! WhatYearArewepreparingour Studentsfor? SilviaRosenthalTolisano HeidiHayesJacobs “ “ “ “
  13. SilviaRosenthalTolisano Howareyoubuildingyourpersonalfollowing toleverageinstitutionalgoals? Are you Connected? connect Communicate learn stakeholders Branding Not only about Knowledge Where are your stakeholders communicating? Constant, relevant content creation! What do others say about your school? What do you want others to know about your school? What do we share? How do we share? Who do we share with? Filter Information Not what you know, but what you can do with it… Visual Literacy Participatory Culture
  14. SilviaRosenthalTolisano FIXED GROWTH mindset mindset Intelligence is static Intelligence can be developed LeadstodesiretoLOOKSMARTand thereisatendencyto: LeadstodesiretoLEARNandtherefore atendencyto: Avoid Challenges Give up easily due to obstacles See effort as fruitless Ignore useful feedback Be threatened by others’ successes Embrace Challenges Persist despite obstacles See effort as path to mastery Learn from Criticism Be inspired by others’ successes
  15. SilviaRosenthalTolisano Media isabout FORSchools Social StorytellingCurate,share,addvalue,teach& learn,makecontent& connectionsvisible&Visual DocumentTheJourney thengetstakeholdersto Spread yourstories !
  16. SilviaRosenthalTolisano Mindsettoshiftthe shout out PowerWehavethe Publicsectorifwe TonySinanis&JosephSanfelippo ! viaSocialMediathe in“ThePowerofBranding”=TellingyourSchool’sStory thatkidsdoinourschools Great Things ofthoseinthe
  17. SilviaRosenthalTolisano WhoistheLeadStorytelleratyourschool? Storytelling
  18. SilviaRosenthalTolisano
  19. SilviaRosenthalTolisano The Event?
  20. SilviaRosenthalTolisano Parents Goals? Students Teachers ADmission Marketing Admin Present to external community, collecting examples for prospectives parents Branding, Different than other schools Creativity, Pedagogy Fun, hang out with friends, socialize, play Value of education We made the right decision Show-off, community engagement, Evidence of Academics
  21. SilviaRosenthalTolisano Parents Students Teachers ADmission Marketing Admin The Story?
  22. SilviaRosenthalTolisano FORSCHOOLS Social Media VS.inSchools
  23. SilviaRosenthalTolisano FORSCHOOLS Social Media VS.inSchools developingbestpractices HOWtosupportteachingandlearning connect,communicateand collaboratewithauthenticglobal audience preventingtheusebystudents regulatingtheusebyteachers preventingnetworksecurityissues, institutionaltransparency,cyberbullying Marketing&Branding addValue Sharingofbestpractices makeContentVisible&Shareable makingGlobalConnections CreatingInstitutionalMemory ProfessionalDevelopmentTool + + + -- - + + + + + + + + Curation + Outreach +ModelingForStudents +ModelforStudents
  24. SilviaRosenthalTolisano HOW Social Media VS.WHEREFacebook Twitter Schoology Marketing&Branding addValue Sharingofbestpractices makeContentVisible&Shareable makingGlobalConnections CreatingInstitutionalMemory ProfessionalDevelopmentTool + + + + + + + + + + + Curation + Outreach +ModelingForStudents +Instagram WhatsAppGroups LinkedIn Blogs + + + +YouTube Pinterest+Snapchat+
  25. SilviaRosenthalTolisano Network Integrated Connected Whatdoesan & meanforschools? Culture Dissemination Amplification Open participatory Connected viaSocial Media Modeling
  26. SilviaRosenthalTolisano Marketing Branding Outreach Learning ProfessionalDevelopment ModelingFORStudents Recruiting How Social Media Areyouusing foryourschool?
  27. SilviaRosenthalTolisano http://langwitches.me/portfoliok12 Whatdoyounotice? WhatdoyouThink? WhatdoyouWonder? Learning? Recruiting? Branding?Outreach? Marketing? Modeling?
  28. SilviaRosenthalTolisano Thereisahugedifference between"communicating" withyourstudents'families andENGAGINGthem.RyanMcLaneandEricLowein“YourSchoolRocks…SoTellPeople”
  29. SilviaRosenthalTolisano forschools EngagementSocialMedia& QuotesMonthly Challenges Polls Memes Selfies/ USies Throw- Backs crowd- sourcing Create polls on Twitter or Facebok to gauge your audience level of interest & solicit their input a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users a photograph that one has taken of oneself or a group, and shared via social media A sudden reminder of the past. A retro thing. Could be a song or an image that was posted a while back the practice of obtaining information or input into a task or project by enlisting the services of a large number of people Social Media contests inspire users to try new things Share your favorite quote encouraged your users to react to what you share on various levels Inspirea reaction
  30. SilviaRosenthalTolisano forschools EngagementSocialMedia& Inspirea reaction ShowussomeLOVEon Instagram,ifyouthink ourschoolhasthemost deliciousLunches Like,LoveorWoWthis photo onFacebook,ifyou hadanamazingtimeatthe eggdroptoday! Winanhourof iPhonographycoaching,if youLoveandsharethis photoofouryoung iphonographystudents
  31. SilviaRosenthalTolisano forschools EngagementSocialMedia& Memes
  32. SilviaRosenthalTolisano forschools EngagementSocialMedia& Selfies/ USsies YourFavoriteTRAVELSpot ReadingaBook PARTICIPATINGIN GLOBAL CHALLENGES
  33. SilviaRosenthalTolisano forschools EngagementSocialMedia& Throw- Backs ThrowbackAlumni -Shareapictureofyour favoriteSchoolMemory ThrowbackTuesday- YourfirstDayofSchool
  34. SilviaRosenthalTolisano forschools EngagementSocialMedia& crowd- sourcing the“blueChallenge” TakephotosofsomethingBluefor24hs. Sharethebestone… Askaquestion: “WhatdoesDocumenting Learningmeantoyou?” 1-WordVideos
  35. SilviaRosenthalTolisano forschools EngagementSocialMedia& Monthly Challenges Description:CreateaBookSnap.Share asnapshotofaquoteinabookyou arereading Posecompletelystillandlife-less,likea mannequin
  36. SilviaRosenthalTolisano forschools EngagementSocialMedia& Quotes
  37. SilviaRosenthalTolisano forschools EngagementSocialMedia& Polls What do you value most about our school? Sense of community International Mindedness Twitter Likethispost,ifyouareplanning ondonating…
  38. SilviaRosenthalTolisano … LastdayofsummerBreak,remindsmeof… Whattypeoftechwillchangetheworld? forschools EngagementSocialMedia& IDEAS WhenwesayPASB…yousay… MyfavoriteClassinHighSchoolwas…
  39. SilviaRosenthalTolisano Literacies Social Media 1
  40. SilviaRosenthalTolisano InformationLiteracy Social Media Silvia Tolisano GoogleYourself GoogleYourschool SearchInformationvsSearchingPeople CheckoutWikipedia
  41. SilviaRosenthalTolisano WhatisCuration?
  42. SilviaRosenthalTolisano DigitalCitizenship Social Media Privacy Copyright Safety Footprint
  43. SilviaRosenthalTolisano Global Literacy Social Media Ifyouwant globally connected Students,youneedglobally connectedTeachers
  44. SilviaRosenthalTolisano@langwitches Eric HellwegHarvard Business Review: Network Technology Network Intelligence Network Capability Network Identity Network Literacy
  45. SilviaRosenthalTolisano BrandYour isthepromiseto yourcustomer! education ? ? ? ? ?
  46. SilviaRosenthalTolisano Brand Awareness
  47. SilviaRosenthalTolisano Brand Thereisnomorepowerfulmarketingtoolthatwill attracttherightkindoftalentandstudentsthan gettingthepeoplealreadyinyourbuildingenamoured withyourschool’sbrand.Thisisbecausepeopleloveto feelpartofsomethingtheyareproudofandevenmore thanthat,theylovetotalkaboutwhattheylove. Donna von Samek http://langwitches.me/marketing
  48. SilviaRosenthalTolisano Marketing
  49. SilviaRosenthalTolisano Outreachvariouschannels&Platforms RaiseInterest Keepthemtalking AdressConcerns Letothers“Brag”aboutyourschool Sayitoften
  50. SilviaRosenthalTolisano Recruiting https://vimeo.com/channels/aassa http://www.aassa.net/blog/ Whowillhelptellthestoryofyourschool? Whattypeofeducatorswillyourschoolattract?
  51. SilviaRosenthalTolisano Professional development #SchoolHashtags ContenTCreation
  52. SilviaRosenthalTolisano Modeling FOR Students schoolshouldn'tprepareyouforlife. schoolshouldbereallife! ProjectBAsedLearning DigitalCitizenship Marketing PresentationSkills edupreneurship communitybuilding Curation 21stCenturyLiteracies ChrisLehmann
  53. SilviaRosenthalTolisano What is obvious to me about my School? Takecontroloftellingyourschool’sStory Recorda15secondVideoexplaining. Startwith“Whatisobviousaboutmyschoolis…
  54. SilviaRosenthalTolisano Your Favorite Quote Takecontroloftellingyourschool’sStory TakeaSelfie,thenAddthetextofyour favoritequote(don’tforgettogivecredit)
  55. SilviaRosenthalTolisano 6 word Memoir Takecontroloftellingyourschool’sStory
  56. SilviaRosenthalTolisano 6 word Memoir Takecontroloftellingyourschool’sStory Whatwouldagraduatefromyour schoolsayinaSixwordMemoir abouthisexperienceatyourschool? UseaBackgroundtoyourText(observeCopyright)
  57. SilviaRosenthalTolisano
  58. SilviaRosenthalTolisano Howwouldateacheratyourschool summarizetheireducationalphilosophy &experienceinexactlysixwords UseaBackgroundtoyourText(observeCopyright) 6 word Memoir Takecontroloftellingyourschool’sStory langwitches@gmail.com
  59. SilviaRosenthalTolisano 101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Overview Making the case Content Curation Content Creation Storytelling Scheduling Team & Crowdsourcing Dissemination Moderation Beyond Display Read & WRite Shareability Policy Blogs Twitter Instagram Snapchat Pinterest Digital Citizenship Growing a Network Engagement Capturing Student Experiences
  60. SilviaRosenthalTolisano Tools&Platforms Social Media &CommunicationHub, InformationCuration
  61. SilviaRosenthalTolisano seriesofupto10 images tagging
  62. SilviaRosenthalTolisano
  63. SilviaRosenthalTolisano Social Media Streamlining Hub Blog Tweet Facebook Pinterest drivetraffic MakeConnections SparkConversations EncourageSharing ReferBack Link CreateaCohesiveCampaign
  64. SilviaRosenthalTolisano Social Media TipstomakeyourLifeEasier… Tweetdeck Customized URLShortener TweetScheduler
  65. SilviaRosenthalTolisano Social Media TipstomakeyourLifeEasier… Hootsuite Drafts
  66. SilviaRosenthalTolisano Social Media TipstomakeyourLifeEasier… PostPlanner Recycle&Re-schedule
  67. SilviaRosenthalTolisano Social Media TipstomakeyourLifeEasier… Buffer Drag&DropintoCalendar
  68. SilviaRosenthalTolisano Social Media TipstomakeyourLifeEasier… If This then thathttps://ifttt.com/
  69. SilviaRosenthalTolisano Social Media PotentialAccountCombinations images Video Text Flickr Instagram YouTube/ Vimeo Pinterest Twitter Blog LinkedIn Snapchat Periscope Facebook
  70. SilviaRosenthalTolisano APPS ThatSupport&makeSocialMediaContentCreationeasier… WordSwag Typorama Enhance Keynote/ PowerPoint Photoshop iMovie PicCollage Periscope Snapchat
  71. SilviaRosenthalTolisano 101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Overview Making the case Content Curation Content Creation Storytelling Scheduling Team & Crowdsourcing Dissemination Moderation Beyond Display Read & WRite Shareability Policy Blogs Twitter Instagram Snapchat Pinterest Digital Citizenship Growing a Network Engagement Capturing Student Experiences
  72. SilviaRosenthalTolisano Makeit EASY &Visible
  73. SilviaRosenthalTolisano StrategySocial Media 1 2 3 Design a schoolwide Plan Specify what Content needs to be curated and created https://byotnetwork.com/2017/01/18/content-curation-strategies-for-digital-learning/ Adapted from: Create Teams Outline Logistics (Scheduling & Platforms) Construct a Rubric to Assess Content for QUality What is your school’s Story? Decide on a Policy 4 6 7 8 9 Create Expectations 10 Decide on Platforms Where will content be stored, archived, Accessed and sustained? 5
  74. SilviaRosenthalTolisano StrategySocial edia
  75. SilviaRosenthalTolisano StrategySocial Media
  76. SilviaRosenthalTolisanoconference American School of Bombay PublishedBooks OnlineAcademy Research&developmentSite
  77. SilviaRosenthalTolisano Expectations Set a Policy Privacy Transparent consider ShiftinMindset Set Accessibility consider
  78. SilviaRosenthalTolisano Set a Policy
  79. SilviaRosenthalTolisano Set a Policy
  80. SilviaRosenthalTolisano http://langwitches.me/rup Consider Acceptable UsePolicy Responsible UsePolicy vs. http://langwitches.me/aup
  81. SilviaRosenthalTolisano http://langwitches.me/ socialmediaguidelines bySteveAnderson
  82. http://langwitches.me/digitalcitizenshippolicy byDr.AleCouros& Dr.KatiaHildebrandt
  83. SilviaRosenthalTolisano 101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Overview Making the case Content Curation Content Creation Storytelling Scheduling Team & Crowdsourcing Dissemination Moderation Beyond Display Read & WRite Shareability Policy Blogs Twitter Instagram Snapchat Pinterest Digital Citizenship Growing a Network Engagement Capturing Student Experiences
  84. SilviaRosenthalTolisanoIdentity Protect your
  85. ProfileLet’ssetupyour Twitter/Pinterest/Instagram name @username bio profileimage Link
  86. SilviaRosenthalTolisano Profile Let’swriteyourSocialMedia 160characters 160characters 200-1500charactersNoLimit
  87. HowDoyou Connect withtheRightPeople? Speaktothem harvest #hashtags,profiles,Boards Likethem
  88. SilviaRosenthalTolisano Connections Let’sgrow @AASSA_SA @AAIEglobal #globaled #AASSA17 facetoFace bishcmc aislibrary0813 languageATbis ISLnola yis1924 mjgdslibrary iszlofficial hongkong international school
  89. SilviaRosenthalTolisano theworldyou’reaRockStar… Telling Marketingis Showing theworldyou’reone ContentMarketingis RobertRoseChiefStrategyOfficeratContentMarketingInstitute " " SilviaRosenthalTolisano@langwitches-www.globallyconnectedlearning.com
  90. SilviaRosenthalTolisano access/retrive Content CURATION organize Find present Select Annotateadd value add meaning make it visual make it understandable present a new story search people search information audience in mind subscribe added value & quality tag/ categorize store/archive
  91. SilviaRosenthalTolisano DefineThemselves Entertain&Add Value FeelConnected Build&Cement Relationships SupportaCause Shareable Content Develop 5KeyReasons WhyPeopleShare 1 2 34 5 https://coschedule.com/blog/why-people-share/
  92. SilviaRosenthalTolisano SupportaCause1 Shareable Content Develop
  93. SilviaRosenthalTolisano SupportaCause1 Shareable ContentLookfor Images from Anna Davies & Keri-Lee Beasley
  94. SilviaRosenthalTolisano Shareable Content Develop Build&Cement Relationships2
  95. SilviaRosenthalTolisano Shareable Content Develop FeelConnected3
  96. SilviaRosenthalTolisano Shareable Content Develop Entertain&Add Value 4
  97. SilviaRosenthalTolisano Shareable Content Develop Entertain&Add Value 4
  98. SilviaRosenthalTolisano Shareable Content Develop DefineThemselves5
  99. SilviaRosenthalTolisano Content Create Admission &Recruiting Marketing Professional Educators Alumni Business Manager Students
  100. B ni g o Kindness Responsible Stewardship Collaboration Risk-Takers School Community Unique Integrity take-Charge Communicate Multi- Cultural Confidence learning Free Space Global Citizen Perseverance diversity challenging Acceptance Respect Courtesy growth Change sustainability sharing Leadership Include#Socialmedia4schoolsonallPosts
  101. SilviaRosenthalTolisano #collaboration #schoolcommunity #challenge #learning #courtesy #multicultural #risk-taker #sustainability #acceptance #integrity #confidence #sharing
  102. SilviaRosenthalTolisano ContentDesign
  103. SilviaRosenthalTolisano ContentDesign
  104. SilviaRosenthalTolisano ContentDesign CampaignCreateaVisual Images Theme Questions Answers Audience
  105. SilviaRosenthalTolisano ContentDesign 22 CenturyWillyoupreparemeforthe nd ? workwithGlobalTeams? multi-lingual? globalCitizen? Entrepreneur? CriticalThinker
  106. SilviaRosenthalTolisano ContentDesign mySchoolLearningat experiencing… BEINGWITHmyfriends… beingsafe… means… can’twAITTOGOEVERDAY…
  107. SilviaRosenthalTolisano ContentDesign Places University Internship GapYear Ohthe Iwillgo… GradSchool
  108. SilviaRosenthalTolisano CANVA https://www.canva.com/ ContentDesign
  109. SilviaRosenthalTolisano Infographics ContentDesign
  110. SilviaRosenthalTolisano ContentDesign
  111. SilviaRosenthalTolisano Piktocharthttps://piktochart.com/ ContentDesign
  112. SilviaRosenthalTolisano Read Write & onSocialMedia personwho retweeted original accountthat tweeted originalaccountthat tweetedandthenRT @mentioned #hashtag link
  113. SilviaRosenthalTolisano Read Write & onSocialMedia people mentioned seethethreaded conversation peopletagged link
  114. SilviaRosenthalTolisano Read Write & onSocialMedia Unpacking anArticleto “write”on SocialMedia
  115. SilviaRosenthalTolisano Tweet Let’swritea 140characters WhatisyourstoryasanEducator?orprofessional
  116. SilviaRosenthalTolisano Pin Let’s“write”a board image description
  117. SilviaRosenthalTolisano Snap Let’s“write”a Filter Text Branding
  118. SilviaRosenthalTolisano Instagram Let’s“write”aN Textonimage ImagewithFilter taggeduser Description #hashtags @usermentioned
  119. SilviaRosenthalTolisano Video Let’s“write”A Textitles Movie individualmovie clips MovieFilters
  120. SilviaRosenthalTolisano Visual Let’sCreatea ChooseaQuote toshare SharetheMostimportantthingyoulearnedtoday Typorama School’sMission,VisionorValues
  121. ReadingRecommended

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