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SMM - Small Businesses and SMM

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SMM - Small Businesses and SMM

  1. 1. SMM for Small Businesses Presented by David Langer
  2. 2. Should social media marketing (SMM) be usedby small businesses that do not have asignificant market presence?
  3. 3. Fun Fact  In 2010, approximately 221 million users  9 out of 10 of those users visited a social networking site at least once per month*Source: Sass, E. (2011). Youve got tweets: social media supplanting email [Web logpost]. Retrieved from The Social Graf Connecting Through Chaos.
  4. 4. Benefits for Small Businesses Share major achievements/milestones Effective identification of new customers Avenue for cost effective marketing  Magazine Ad = few thousand dollars  Facebook Ad = few cents per click
  5. 5. Benefits (continued) ROI vs. Return on Social Media Investments Social Media can help a company gather key information Measure key marketing outcomes
  6. 6. ExampleIntrepid Travel
  7. 7. Thank you for listening!

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