The martin agency final ppt

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The martin agency final ppt

  1. 1. The Martin Agency<br />Jonathan Cox<br />Katherine Lane<br />Stephanie van Ooij<br />Erin Peterson<br />Kelsey Shea<br />
  2. 2. Agency History<br />Founded in 1965 by David N. Martin<br />The Martin Agency is now listed as one of the top advertising agencies in the United States. <br />In 1993, The Martin Agency became affiliated with Interpublic Group of Companies. <br />
  3. 3. Agency Background<br />REVENUE:112 million-dollars in 2009 <br />BILLINGS: 600 million-dollars<br />The Martin Agency got the title of U.S. Agency of the Year from Ad Week in 2008 and 2009<br />EMPLOYEES: 340<br />Locations: Richmond, Virginia; New York, New York; and Seattle, Washington <br />CEO John B. Adams and Creative Director Mike Hughes and Co-Creative Director John Norman<br />
  4. 4. The Martin Agency Services<br />Advertising Specialist<br />Corporate Responsibility Communications<br />Media and Presentation Training<br />Financial Relations<br />Crisis Communications <br />Community partnership<br />Cause Marketing<br />and Product Events <br />
  5. 5. Best Known Clients<br />
  6. 6. Conglomerate<br />Other companies within IPG….<br />-Kaleidoscope<br />-TM Advertising<br />-ID Media<br />-Gotham, Inc.<br />-Innovations<br />-In 1961, it became the world’s first marketing services management company<br />-Operates in over 90 countries worldwide <br />
  7. 7. Strengths & Recognition<br />-Innovative<br />-Forward thinking<br />-ALL capabilities within the firm help create a household name<br />“#5 Advertising Agency in the USA”—Advertising Age<br />“third most creative agency in the world”– Advertising Age’s Creativity Magazine<br />“most honored agency”– Advertising Club of New York<br />“International Diamond ECHO Award Winner”– Direct Marketing Association Awards<br />
  8. 8. Differentiation<br />OPEN POLICY<br />SOLVE PROBLEMS QUICKLY<br />INNOVATIVE THINKING<br />
  9. 9. Campaign<br />“Honest Abe” GEICO commercial<br />http://www.youtube.com/watch?v=cdy3orO6tQA<br />
  10. 10. Recent Works<br />GEICO woodchucks<br />http://www.youtube.com/watch?v=DjGwusHrOtk<br />Hanes<br />http://www.youtube.com/watch?v=27apfmh5Qw0&feature=related<br />FreeCreditReport.com<br />http://www.youtube.com/watch?v=bv7sHBMJj4g<br />
  11. 11. News Coverage<br />"U.S. Agency of the Year" —Adweek, January 2010<br />"The Martin Agency ranks #4 in the U.S." —Advertising Age Agency A-List 2010<br />Elissa Goldman<br />Mike Hughes <br />

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