Claire ForrestInformation and Interpretation Officer
How an AONB can earn revenuefrom non-public sector sources What we do and what we know is worth something to someone Many ways to generate non ring-fenced income: sell publications, request donations, charge for events, charge fees for advice Reduce costs: re-negotiate supply contracts, use volunteers not paid experts, extend life of equipment
Example 1: advertisingincome Chalk and Trees magazine carries 3 – 4 pages of advertising twice a year. Net income to Board is c. £4,000 pa AONB website: photo adverts on individual pages, banners ads and affiliate links. Raised £525 to date, aim to raise £2,000 pa
Example 2: Event income Chilterns Countryside Festival: joint with National Trust, 115 exhibitors, 5,000 public attend. Costs taken out of total income, leaving profit of £9230. Split equally between CCB and National Trust.
Can you use what you are doing anyway to raise some funds? The public usually expect to pay for things Invest in services and products which will bring long term income or savings Do you have expertise that someone might pay for?