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Claire ForrestInformation and Interpretation           Officer
How an AONB can earn revenuefrom non-public sector sources What we do and what we know is worth  something to someone Ma...
Example 1: advertisingincome Chalk and Trees magazine carries 3 – 4 pages  of advertising twice a year. Net income to Bo...
Example 2: Event income Chilterns Countryside Festival: joint with  National Trust, 115 exhibitors, 5,000 public  attend....
 Can you use what you are doing anyway to  raise some funds? The public usually expect to pay for things Invest in serv...
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1.12.2011 chilterns private sector funding

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1.12.2011 chilterns private sector funding

  1. 1. Claire ForrestInformation and Interpretation Officer
  2. 2. How an AONB can earn revenuefrom non-public sector sources What we do and what we know is worth something to someone Many ways to generate non ring-fenced income: sell publications, request donations, charge for events, charge fees for advice Reduce costs: re-negotiate supply contracts, use volunteers not paid experts, extend life of equipment
  3. 3. Example 1: advertisingincome Chalk and Trees magazine carries 3 – 4 pages of advertising twice a year. Net income to Board is c. £4,000 pa AONB website: photo adverts on individual pages, banners ads and affiliate links. Raised £525 to date, aim to raise £2,000 pa
  4. 4. Example 2: Event income Chilterns Countryside Festival: joint with National Trust, 115 exhibitors, 5,000 public attend. Costs taken out of total income, leaving profit of £9230. Split equally between CCB and National Trust.
  5. 5.  Can you use what you are doing anyway to raise some funds? The public usually expect to pay for things Invest in services and products which will bring long term income or savings Do you have expertise that someone might pay for?

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