Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Styleslideshow

449 views

Published on

  • Be the first to comment

  • Be the first to like this

Styleslideshow

  1. 1. Design and Style
  2. 2. Basic Design • Is simple • Contains lots of white space • Is organized • Creates path for eye • Makes something dominant • Divides space in an interesting way
  3. 3. Gains attention by • Being free of errors • Presenting one idea • Using a headline • Beginning with large first letter • Using a framing device
  4. 4. Color • Is a redundant cue • Is easy to perceive • Is consistent with common use • Does NOT bleed
  5. 5. Text • Presented in telegraphic style • Abides by Rules of Sixes (Sevens) • Has items parallel in construction • Uses font size of 30+
  6. 6. Text continued • Is simple and easy to read • Is in upper and lower case • Is NOT presented in italics
  7. 7. Color • Easy to perceive- yellow and green
  8. 8. Color • Difficult to perceive- red and blue
  9. 9. Color • Colorblind can’t see- green and red
  10. 10. Color • Green: growth, movement – Use to discuss fiscal ($) growth
  11. 11. Color • Blue: conveys calm – Use if audience hostile – Use if attention span limited
  12. 12. Color • Red: snappy; peppy! – Can bleed especially on green background
  13. 13. Color • Yellow – Use to highlight or bring attention to
  14. 14. Warm Colors Red Orange Yellow Appear to advance toward the viewer
  15. 15. Cool Colors Blue Green Violet Appear to recede from the viewer
  16. 16. Cool Background Warm Foreground Helps give appearance of depth
  17. 17. Green Red Is red redder next to green?
  18. 18. Blue Orange Blue more vivid next to orange?
  19. 19. Violet Yellow
  20. 20. Psychedelic Effect?
  21. 21. Choose Different Color Scheme Return

×