Ecommerce website homepage –SEO’s most important pageTo improve conversions on the ecommerce store, one must take care of thehomepage since it is highly crawled by search engines and most often visited byusers/potential buyers. Below given are some very essential points need to betaken care for the homepage SEO.1. Keep your home page simple:Ensure your homepage is clearly visible without scrolling i.e. a user friendly layouthelps users easily identify the various sections from homepage and take therequired actions.
The Jcrew.com homepage again clearly shows the login, internal search, officelocations, new arrivals, images of popular products, email subscription box in asingle frame.2. Make your URLs search-engine friendlyUse smart categories or tags names that are included in the URL3. Use Call to Action ButtonsEntice your user to visit more products, or interesting stuff, using clear call to action buttons.4. Regular Content Updates – Fresh content to attract return visitors. Secondly provide visual andverbal clues to reveal the site’s underlying content and encourage deeper browsing – teasers, recentarticles, featured items, top picks etc.
5. Title & Description – Since homepage is the most important page of a website,clear title and description helps create a brand value in search engines.
6. Supply both new and return visitors with desired content – since each visitor islooking for different types of information7. ConclusionUsability is crucial for e-commerce sites and since a happy customer will most likely return, making theexperience as good as possible must be one of the main objectives for ecommerce stores. Since the useris most likely to remember the brand, there is high probability of visiting the homepage very often. It istherefore very important for us to optimize homepage to attract traffic and improve conversions.