How To Optimize Landing Page Conversion

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How To Optimize Landing Page Conversion

  1. 1. OPTIMIZE LANDING PAGES By Alan Kay
  2. 2. COME FAR ...
  3. 3. RECOVERING ...
  4. 4. SO … BE GENTLE!
  5. 5. OPTIMIZATION MOJO
  6. 6. PROFIT FROM MY PAIN
  7. 8. SURPRISE!
  8. 9. WHO IS THIS GUY?
  9. 10. EXPERT?
  10. 11. LANDING PAGE?
  11. 12. NOT A HOME PAGE!
  12. 13. WHY?
  13. 14. 10 KEYS
  14. 15. VITAL MINDSETS
  15. 16. WHAT & HOW TO TEST
  16. 17. SURPRISE TIME!
  17. 18. MAKE 1 NEW FRIEND
  18. 19. WHO IS THIS GUY?
  19. 20. EXPERT?
  20. 22. LANDING PAGE?
  21. 25. NOT A “HOME” PAGE
  22. 26. WHY?
  23. 30. ANXIETY
  24. 31. WHY ARE YOU ASKING ME THAT?
  25. 32. WHAT ARE YOU GOING TO DO WITH MY EMAIL ADDRESS?
  26. 33. HOW DO I KNOW WHAT YOU”RE TELLING ME IS CORRECT?
  27. 34. FRICTION
  28. 35. LENGTH OF PATH
  29. 36. FIELD LAYOUT
  30. 39. 10 KEYS
  31. 40. ANSWER THESE: 1
  32. 41. WHERE AM I AT? Q :1
  33. 42. WHAT CAN I DO HERE? Q :2
  34. 43. WHAT AM I GOING TO GET? Q :3
  35. 44. WHY SHOULD I DO IT? Q :4
  36. 45. Q :5 WHAT IS IT GOING TO COST ME?
  37. 46. MAKE IT SIMPLE 2
  38. 48. EASY TO READ TEXT 3
  39. 50. LOOK OFFICIAL 3
  40. 53. JUSTIFY GRAPHICS 4
  41. 55. BE SPECIFIC 5
  42. 56. The “Monster traffic formula blueprint” report has been downloaded 78,897 times.
  43. 57. SUMMARIZE OFFER 6
  44. 59. BOLD KEY BENEFITS 7
  45. 61. WORTHY BUTTON TEXT 8
  46. 64. VALUE PROPOSITION 9
  47. 65. WHY SHOULD I DO BUSINESS WITH YOU AND NOT YOUR COMPETITORS?
  48. 66. “ Pizza delivered in 30 minutes or it's free. ”
  49. 67. HOT COPY 10
  50. 68. IF YOU CAN WRITE HOT COPY … WRITE IT
  51. 69. IF YOU SUCK... HIRE SOMEONE
  52. 70. IF YOU DONT LIKE SPENDING $'S … STUDY COPYWRITING
  53. 71. MINDSET
  54. 72. FOLD OBSESSION
  55. 73. CONVERSATION
  56. 74. WHAT & HOW TO TEST
  57. 75. FOCUS ON: RELIEVING ANXIETY REDUCING FRICTION
  58. 76. RELIEVING ANXIETY EXAMPLES:
  59. 77. DISPLAY THIRD-PARTY SEALS 1
  60. 78. DISPLAY PROFESSIONAL CERTIFICATIONS 2
  61. 79. DISPLAY YOUR PHONE NUMBER 3
  62. 80. DISPLAY AWARDS 4
  63. 81. REFERENCE ANY MEDIA YOU HAVE APPEARED IN 5
  64. 82. INCLUDE TESTIMONIALS & POSITIVE REVIEWS 6
  65. 83. INCLUDE PICTURES OF YOU WITH EXPERTS 7
  66. 84. DISPLAY POPULARITY 8
  67. 85. PROVIDE A VIDEO DEMONSTRATION 9
  68. 86. THE LIST COULD GO ON AND ON AND ON … THINK! X
  69. 87. USE GOOGLE WEBSITE OPTIMIZER
  70. 88. FINAL WORDS
  71. 89. MAKE IT HAPPEN
  72. 91. QUESTIONS

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