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General Info Nj


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General Info Nj

  1. 1. Integrated Print & Online Solutions
  2. 2. is New Jersey’s leading Web site <ul><li> was created in alliance with newspapers owned and operated by Advance Publications, Inc.: </li></ul><ul><li> reaches on average over 1.8 million unique visitors* per month, producing 82+ million pages viewed monthly** </li></ul><ul><li>(*Advance Internet Inc. Monthly Statistic January 2007) </li></ul>
  3. 3. Audience Information * Advance Internet Monthly Statistics – January 2007 <ul><li>We gather 3 key data points from our users: zip code, age, and gender. </li></ul><ul><li>Once gathered, these values are stored in a geo-targeting cookie (GTC) that is deposited on the user’s hard-drive. </li></ul><ul><li>Unique Users as of January 2007 – 1,861,000* </li></ul><ul><li>Users with geo-targeting cookie (GTC) – 971,552* </li></ul><ul><li>52% of users have the GTC* </li></ul>
  4. 4. Audience Composition – By County January 2007 – Unique Users 1,860,590 Source: Advance Internet Monthly Statistics – January 2007 Essex 9.8% Middlesex 8.2% Union 7.7% Hudson 6.3% Bergen/Passaic 8.5% Mercer/Burlington 6.1% Somerset/Hunterdon 5.5% Monmouth/Ocean 9.1% Sussex/Warren 3.0% Other S. Jersey 6.8% Gloucester, Camden, Atlantic, Salem, Cape May And Cumberland Counties Morris 6.5%
  5. 5. Unique Users – By Section January 2007 Source: Advance Internet Inc. Monthly Statistics January 2007 Home Page Unique Page Users Views 576,668 3,232,906 News Section Unique Page Users Views 918,797 10,548,257 Sports Section Unique Page Users Views 647,515 34,823,510 Local Section Unique Page Users Views 271,062 12,670,540 Entertainment Section Unique Page Users Views 129,469 1,415,355 Living Section Unique Page Users Views 74,113 948,650
  6. 6. Targeting Capabilities <ul><li>Cookie Targeting – using our GTC technology </li></ul><ul><ul><li>Theme – Premium Audience Impressions offer the ability to target by user habits </li></ul></ul><ul><ul><li>Geography – pre-set and custom targeting schemes can be used to include or exclude geographies </li></ul></ul><ul><ul><li>Demo – age, gender </li></ul></ul><ul><li>Contextual – targeting by content area </li></ul><ul><ul><li>Theme – e.g. real estate, youth sports, transit, business, shore, </li></ul></ul><ul><ul><li>sopranos, health, weather, weblogs, forums, etc. </li></ul></ul><ul><ul><li>Geography – daily newspaper content, weekly newspaper content, </li></ul></ul><ul><ul><li>local forums, Shore, weblogs, etc. </li></ul></ul>
  7. 7. The Star-Ledger Online Reach your market by targeting your ads to Ledger pages on, and/or use geo-targeting to reach a local audience. Target Your Market
  8. 8. Ad Units - Sizes & Examples Leaderboard (728 x 90) Small Tower (120 x 240) Skyscraper (160 x 600) Rectangle (300 x 250) Banner (468 x 60)